sms safety communication

How to Transform Your Employee Safety Training

2sms, LLC Proprietary & Confidential 1

Why drive safety & health training using SMS?

Cultivates safe workplace environment

Reduces work related injuries and illnesses

Improves morale and productivity

Improves business performance

Prevention

Reduces worker’s compensation costs

2sms, LLC Proprietary & Confidential

Fatality facts

HAZZARD COMMUNICATION

IS #1 CAUSE OF OSHA CITATIONS


Common causes of occupational fatalities

41% occurred during a transportation incident 17% occurred after a worker came into contact with an object/equipment 15% occurred as a result of a fall 12% occurred as a result of chemical or environmental exposure

9% occurred as a result of fire or explosion 15% occurred as a consequence of assault


Modern technology

Safety Training Using Modern Mediums

• Mobile Devices

• SMS Content

• Videos, Animations & Images

• Mobile Apps

• Safety Kiosk

• Podcasts

• Online Games & Simulations

• Social Media


Key SMS statistics

Why Use SMS?

• 6.8 billion out of the 7.01 billion people on Earth own a mobile phone

• Average SMS response time is 90 seconds compared to 90 minute for eMail

• 98% of SMS is opened compared to 20% eMail, 12% Facebook posts and 29% tweets

• 75% want to receive SMS from their employer

• 80% of consumers haven’t received SMS from their employer or brand

• 57% of respondents indicated that SMS messages would influence them to take action over other forms of communication

Source: Digital Marketing Magazine, Mar 2014


Advantage of Using SMS to Drive Safety

Increase awareness level instantly Bridges generation and cultural gap Share reference content easily Cost effective Higher quality training that does more than meet regulatory requirements Productive teaching anywhere (location agnostic) Generate an outcome in short span of time Easily incorporate into other training and job performance/practice


Key campaign topics

Safety Training Using SMS

• Hazard recognition • Training required in standards

& regulations • Emergency response • Accident investigations • Emergency drills • Hazard communication

• CDC travel immunization alerts

• Company hosted safety webinar alerts

• Success stories and awards • Emergency incident alerts


Successful SMS campaign best practices

Only send relevant message Do not send more than the promised frequency Always respond to “HELP” reply Timing: no rush hour/no early morning / coordinate according to time zones and work schedules Align the content to your employees Include mobile optimized links Clean up your subscription list frequently


Key SMS functions

Setting Up SMS Program

• Subscriber Opt In Setup — Online, Keyword, Form, API

• Enduser can start and end any time

• Flexible SMS time intervals — drip messaging

• Easy content upload and automatic drip send

• Custom frequency (Daily/Weekly/Monthly)

• Simple reporting • Analytics/measurement


Text Safety to 62346 to subscribe to Employee

Safety Training Text Program

SMS call to action

Msg & Data rates may apply. Msg frequency 2 per week. T’s&C’s http://2sms.com/62346


http://website.com

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Here are 4 ways to measure SMS campaign effectiveness:

1. Opt In and Opt Out rate

2. Knowledge assessment

3. Engagement rate

4. Inbound inquiry rate

Key measurements

ReportingOpt In/Out Rate Knowledge Base


Effective communication

Successful safety training is all about engaging employees, in order to drive behavior change that achieves business results

When you spend tens of thousands of dollars communicating a new safety process and it fails, it costs more than just money and time. Building employee communication programs that drive behavioral change have the strongest correlation to financial performance.


About 2sms• Accomplished Industry Experts • We’ve built 200+ SMS campaigns since 2004 • We can help you

• Design personalized training SMS content • Execute the perfect campaign fast • Build a large subscriber list in the shortest amount of time • Drip messaging — set it and forget it • Stay in 100% compliance with industry regulators

2sms Solutions2sms, LLC Proprietary & Confidential

We are here to help you succeed

Phone 1-877-276-7266

eMail [email protected]

We offer FREE unbiased recommendations based on your business requirements.

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sms safety communication

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