sms super marketing hero
TRANSCRIPT
Pow!!!
Data!
Power!
The law!
Zap!!!
Timing!
Personal!
Boooom!!
Super Marketing
Hero
80% of consumers say they have never been marketed to
via SMS by their favourite brand or company
64% of consumers think that businesses should converse
more through SMS
81% of consumers prefer to talk to brands through SMS
than apps
Collect your customers numbers by...
Timing is everything, think about what your average target customer will be doing when you send your
message, for example...
The power of the mobile is incredible, we love it and it’s how we want to communicate
It’s a personal device which means you can offer a personal service
Superheroes don’t break the law, so make sure you add an opt-out option to the end
of your text allowing customers to opt-out easily
91% of us have our mobile
in arms reach 24/7
RetailPayday
10am - 1pm on a Satuday5 - 8pm on a Sunday
of all texts get read
of all emails get read
42% said that special or personalised treatment would
keep them coming back
of URL’s get clicked in a text
of URL’s get clicked in an email
Food outlets3 - 5pm
Early evening Friday/SaturdayAn hour before the big match
adding a mobile number field to the check out on your site and onto reciepts in store
asking customers when they purchase something in-store
promoting your opt-in code online and in-store so customers can text you to join
Top tip
Segment your data into different
groups so you send your customers
relevant messages
98% 20% 19% 4.2%
Hi Will, just thought we would let you know we have...
Super Marketing
Herorescuing and growing
businesses all around the world
We deliver. You save.text marketer
RText Marketer one of the UK’s largest SMS providers
Sources;Hipcricket SAP Hemsmedia Textboard & Mailchimp Nielson Emarsys
www.textmarketer.co.uk