sms text & mobile marketing made easy
DESCRIPTION
http://www.pointit.com - This presentation covers SMS & text/mobile marketing. You'll learn how to attract new customers, how to keep them, differences between smartphones and non-smartphones, and much more.TRANSCRIPT
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Jon Lisbin - Point It Founder and Webinar Moderator Scott Whitmarsh - Director SMS Support
September 21st 2011
SMS Text - Mobile Marketing Made Easy
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Presentation Agenda Webinar Information
•Being Recorded & Will be Uploaded to Website •This is an Interactive Webinar so it is Okay to Ask Questions During the Presentation
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Presentation Agenda About Point It
• Launched in April 2002
• Seattle’s largest independent search marketing firm
• SEM – Mobile - Social
• $30 MM in managed media/yr
• 40+ yrs of SEM experience
• Servicing clients across all verticals and revenue models
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Clients
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Will Your Business Thrive or Die?
● How to attract New Customers
● How to create and keep Loyal Customers
● 1st Mover Advantage
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USA Mobile Usage Overview
● Mobile Feature Phones vs Smartphones
● SMS Text Messaging Usage
● Social Network Usage by Mobiles
● QR Code Usage
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Where Smartphones Are Used
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Smartphone Users are Looking
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Smartphone Searchers are Buyers
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What is SMS?
● Origin of the Short Message System
● The Mistake Becomes a Winner!
● Delivery and Message Open Rates
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SMS Usage Continues to Increase
70% of mobile users sent texts
● 40% used browser or downloaded an app
● 30% accessed a social networking site
● Stats are from comScore as of July 2011
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QR Code Usage
14.5 Million people
scanned QR Codes
in the US in June
2011
● 80% Increase in
QR Code scans for
the 2nd qtr vs 1st qtr
● We are seeing
them in all media
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How Did You Use a QR Code?
● Coupons Deals & Discounts
● Enter Sweepstakes
● Product Info
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Designer QR Codes
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Marketing Channel Unification
● Mobile Market
● SMS Text
● QR Codes
● Mobile Coupons
● Facebook Integration
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Mobile Marketing Dashboard
Create A Text Message
Create a Mobile
Coupon
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Ability to Create Mobile Coupons
● Eye Catching
Mobile Image
Coupons
● “Electronic Wallet”
● Track Your
Conversions
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Create Mobile Web Pages/Ads
● Reach Your
Database with
Mobile Pages/Ads
● Mobile Virtual
● Business Card
● Contact Info
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Mobile Appointment Setter
● Appointment
Reminders
● How to Increase
Revenue 10%+
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Text to Win Sweepstakes
● Run Contests to
Build Your Lists
● Platform randomly
selects up to 5
Winners for You
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Daily Deals Audience Survey
● Has Your Business or Your Clients
Business Offered a Groupon Offer?
● Would You or Your Client Use Groupon
Again?
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Daily Deal Site Craze
Does Groupon
Really Help
Businesses?
The 800# Gorilla
The Good, The
Bad, & The Ugly
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How Will You Make Money?
● Grouponees Spending Habits
● 3 Ways to Make Money with these Deals
● Reward Loyal Customers / Break the Cycle
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How Many Daily Deal Sites?
● Seattle 39
● Chicago 60
● LA 72
● New York 78
● What is Yipit?
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SMS List Building Tips & Tricks
● What Companies Use SMS Texting
● How to build an SMS database list
● Will Your Businesses Benefit?
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Q&A
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Thank You
Scott Whitmarsh - [email protected]
Jon Lisbin – [email protected]
Point It Search Marketing Agency
www.pointit.com
Please sign up for a free demo account
under the Mobile/SMS Text Marketing tab