smsbazar presentation in english (2012)
TRANSCRIPT
![Page 1: SmsBazar presentation in English (2012)](https://reader036.vdocument.in/reader036/viewer/2022062503/5881fc181a28abb4748b69c9/html5/thumbnails/1.jpg)
Mobile & web marketplace
![Page 2: SmsBazar presentation in English (2012)](https://reader036.vdocument.in/reader036/viewer/2022062503/5881fc181a28abb4748b69c9/html5/thumbnails/2.jpg)
Who are we?
• Aibek Dunaev• Software engineer, IT-entrepreneur• Middle East Technical University, Turkey (2004)• 8 years of experience in IТ-industry (Turkey,
Singapore, Taiwan, Czech Republic, Kazakhstan)• Founder of SMSBAZAR project – from idea till the
launch
![Page 3: SmsBazar presentation in English (2012)](https://reader036.vdocument.in/reader036/viewer/2022062503/5881fc181a28abb4748b69c9/html5/thumbnails/3.jpg)
Who are we?
• Dody Gunawinata• IT-entrepreneur, 12 years of experience in IT
industry;• Queensland Technological University, Australia
(1998);• Founded SilverKey in 2003 in Chicago, USA;• Currently SilverKey has offices in USA, Egypt, India,
Marocco and Azerbaijan;
![Page 4: SmsBazar presentation in English (2012)](https://reader036.vdocument.in/reader036/viewer/2022062503/5881fc181a28abb4748b69c9/html5/thumbnails/4.jpg)
What we are solving?
Market access problem:• between Producer and Consumer• between Buyer and Seller• non-transparent market, market information is not easily accessible• unorganized market information
Problem of “digital divide”:• between those who has access to information and
those who don’t • between cities and other regions
![Page 5: SmsBazar presentation in English (2012)](https://reader036.vdocument.in/reader036/viewer/2022062503/5881fc181a28abb4748b69c9/html5/thumbnails/5.jpg)
What we are solving?
Ads on newspapers, TV and other media:• limited coverage• not accessible by everyone• not affordable by majority• almost no such resources in small towns and rural areas
![Page 6: SmsBazar presentation in English (2012)](https://reader036.vdocument.in/reader036/viewer/2022062503/5881fc181a28abb4748b69c9/html5/thumbnails/6.jpg)
What we are solving?
Ads on internet:• low internet penetration• concentrated only in big cities• very low internet/tech literacy in small cities, towns and villages
![Page 7: SmsBazar presentation in English (2012)](https://reader036.vdocument.in/reader036/viewer/2022062503/5881fc181a28abb4748b69c9/html5/thumbnails/7.jpg)
How we are solving?
• mobile network + fixed-line internet = very high penetration• mobile phone = a computer with computational power of yesterday’s
supercomputers
• e-classifieds base SMSBAZAR:• real-time• right interfaces for different categories of users• information categorization• system that can learn user behaviors
![Page 8: SmsBazar presentation in English (2012)](https://reader036.vdocument.in/reader036/viewer/2022062503/5881fc181a28abb4748b69c9/html5/thumbnails/8.jpg)
So what is SMSBAZAR?!
• Posting ads and offers• Searching for ads and offers• Subscribing to ads and offers• Market intelligence
• via SMS (to short code such as 9595), close to standard SMS fee• via internet site• via mobile site• via mobile apps (soon)
More than online classifieds base!
![Page 9: SmsBazar presentation in English (2012)](https://reader036.vdocument.in/reader036/viewer/2022062503/5881fc181a28abb4748b69c9/html5/thumbnails/9.jpg)
So what is SMSBAZAR?!
![Page 10: SmsBazar presentation in English (2012)](https://reader036.vdocument.in/reader036/viewer/2022062503/5881fc181a28abb4748b69c9/html5/thumbnails/10.jpg)
What we have completed!SMS gateway for posting, searching and receiving SMS-ads
![Page 11: SmsBazar presentation in English (2012)](https://reader036.vdocument.in/reader036/viewer/2022062503/5881fc181a28abb4748b69c9/html5/thumbnails/11.jpg)
What we have completed!Website www.smsbazar.kg
![Page 12: SmsBazar presentation in English (2012)](https://reader036.vdocument.in/reader036/viewer/2022062503/5881fc181a28abb4748b69c9/html5/thumbnails/12.jpg)
What we have completed!Mobile site smsbazar.kg/mobile
![Page 13: SmsBazar presentation in English (2012)](https://reader036.vdocument.in/reader036/viewer/2022062503/5881fc181a28abb4748b69c9/html5/thumbnails/13.jpg)
What we have completed!SMS based contextual ads for businesses
![Page 14: SmsBazar presentation in English (2012)](https://reader036.vdocument.in/reader036/viewer/2022062503/5881fc181a28abb4748b69c9/html5/thumbnails/14.jpg)
What we have completed!Online aggregator “Spider”
• “Spider” visits popular classifieds portals and collects the classified ads, and adds them into SMSBAZAR database
• Continuous input of fresh ads from other portals • Reference to the source are indicated• Creates initial dynamism around the site
![Page 15: SmsBazar presentation in English (2012)](https://reader036.vdocument.in/reader036/viewer/2022062503/5881fc181a28abb4748b69c9/html5/thumbnails/15.jpg)
What we plan to add?“Mobile shops”• For microbusiness owners, traders, farmers, etc.• Unique URL - www.smsbazar.kg/0550125487 (where 0550125487 is
phone number)• Shop can be managed via internet site or only SMS!
![Page 16: SmsBazar presentation in English (2012)](https://reader036.vdocument.in/reader036/viewer/2022062503/5881fc181a28abb4748b69c9/html5/thumbnails/16.jpg)
What we plan to add?Market intelligence – based on the analysis of data from SMSBAZAR database• Get price – How much is …?• Market trends & forecasts• Short advices and consulting via SMS
![Page 17: SmsBazar presentation in English (2012)](https://reader036.vdocument.in/reader036/viewer/2022062503/5881fc181a28abb4748b69c9/html5/thumbnails/17.jpg)
What we plan to add?Market intelligence detailed reports via internet and mobile site/apps
![Page 18: SmsBazar presentation in English (2012)](https://reader036.vdocument.in/reader036/viewer/2022062503/5881fc181a28abb4748b69c9/html5/thumbnails/18.jpg)
What we plan to add?Mobile apps for popular platforms
![Page 19: SmsBazar presentation in English (2012)](https://reader036.vdocument.in/reader036/viewer/2022062503/5881fc181a28abb4748b69c9/html5/thumbnails/19.jpg)
Strengths
• Very easy to use• Quick and simple• Cheap prices (SMS costs close to standard SMS rates)• Access to market - instantly, everywhere, on demand (not a spam)
• Multi-language support: English, Russian, local language• Local alphabets: Latin, Cyrillic
![Page 20: SmsBazar presentation in English (2012)](https://reader036.vdocument.in/reader036/viewer/2022062503/5881fc181a28abb4748b69c9/html5/thumbnails/20.jpg)
Social mission
• Fosters social-economic growth in rural areas• Direct access to the market without a middle-men• Access for employment and trade opportunities• Development of commerce in rural areas• Trade of agriculture and farm products via SMS
• For-profit business with social mission – growing trend among IT companies/projects in the world– provides social good, makes lives better
![Page 21: SmsBazar presentation in English (2012)](https://reader036.vdocument.in/reader036/viewer/2022062503/5881fc181a28abb4748b69c9/html5/thumbnails/21.jpg)
Analogs in other countries
CellBazaar.com (Bangladesh)• Founder – Qamal Quadir• MIT "Ideas for Development“ Award, 2007• "Young Global Leader (YGL) of 2009“ Award in World Economic
Forum in Davos
Investors: • Gray Matters Capital• Pierre Omidyar, основатель Ebay
![Page 22: SmsBazar presentation in English (2012)](https://reader036.vdocument.in/reader036/viewer/2022062503/5881fc181a28abb4748b69c9/html5/thumbnails/22.jpg)
Analogs in other countries
Google Trader (Africa) • Marketplace for products and services• Operates in Kenya, Nigeria, Uganda, Ghana• Has a web version, a mobile web version and an SMS option
![Page 23: SmsBazar presentation in English (2012)](https://reader036.vdocument.in/reader036/viewer/2022062503/5881fc181a28abb4748b69c9/html5/thumbnails/23.jpg)
Analogs in other countries
Mobiya (UK)• Powering the classifieds brands of leading media publishers/portals• Distribution over classified advertising networks:
• Oodle, Trovit, Google and Yahoo• Search and syndication agreements with high-traffic online classified
portals• Offers revenue share plans for both classified content publication and
classified short code promotion• Standard SMS fees
![Page 24: SmsBazar presentation in English (2012)](https://reader036.vdocument.in/reader036/viewer/2022062503/5881fc181a28abb4748b69c9/html5/thumbnails/24.jpg)
Mobile operators relationships
• SMSBAZAR can potentially create additional SMS traffic
• SMSBAZAR can potentially create additional voice traffic (people call each other to get more info about the deal)
• SMSBAZAR can potentially create additional internet data traffic (people search for information using mobile site and mobile apps)