smsg with doug2015
TRANSCRIPT
Aaron Johannes and Douglas Tennant
introductionsAaron Johannes, Director, Spectrum ConsultingEmail: [email protected]: www.spectrumsociety.org Facebook: search “spectrum society”Blog: www.imagineacircle.comTwitter: @imagineacircleHashtag: #imagineacircle•#101friendsBC
Douglas Tennant, Executive Director, Semiahmoo House SocietyEmail: [email protected] Website: www.semi-house-society.comFacebook: http://www.facebook.com/SemiahmooHouseSocietyBlog: www.paradigmswivel.comTwitter: @DouglasRTennant
Early drafts of this presentation were done by Jules Andre Brown and myself.
What’s your favourite social media poll?
QUESTIONS? Our first workshop parking lot(s) had 5 pages of questions!
• Who are you? What
might be a question you wonder about? Do you have a goal for today?
Learning Objectives Learn why social media matters to marginalised people and those
who support them Identify various kinds of social media and the strengths and
capacities of each, and how multi-platform tools like Hootsuite can help us get our message out.
Think together about how individuals can interact to deliver messages about themselves, the groups they are part of and the causes they care about.
Internet safety Create a basic media plan
For us as individualsFor us as part of organizations As a social justice movement
https://www.diigo.com/list/imagineacircle/SMSG101
Semiahmoo House Society
Spectrum Society / Spectrum Consulting
Social Media Icons- how would you use each platform?
What is your favourite Social Media platform?
www.polleverywhere.com
“How can we invite community in?”
2.8 million viewers
“it’s going to be very cool”
15
What’s a #hashtag?
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Joe’s Table Café:#decidingonahashtag
#GreatCoffeeGreaterPurpose.
Why Is This Important?
What’s a #hashtag?
• In small groups:• Decide on a message
you want to send out to the world
• Create a hashtag you all agree to use
• Where will you use it?• How? – Pacing– Platforms
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Case Study: Semiahmoo House Society
Facebook Insights
If all 21-year-olds are on Facebook…
Policy
The Semiahmoo Foundation Blog
Twitter/Blog Connection
Hootsuite
Where are people with disabilities on the internet?
www.tweetlevels.com
What are they talking about?
What do actual people with disabilities(self advocates) want to talk about?
• jobs• Supports• Equality• Relationships• community
“disability rights”
“disability employment”
The “R” word
“people first self advocacy”
Case Study: Spectrum Society / Spectrum Consulting
www.101friends.cablog / newsletter / links
www.101friends.cablog / newsletter / links
Publications and mission
- Books for sale: social enterprise
- We control this conversation
www.101friends.cablog / newsletter / links
Publications and mission
- Books for sale: social enterprise
- We control this conversation
Our messages:-People with disabilities are great citizens-There is hope-Research and information is available-Reflection is good-People can make friends, get jobs, have fun
www.101friends.cablog / newsletter / links
Publications and mission
- Books for sale: social enterprise
- We control this conversation
Our messages:-They can and do write books-They can and do lead-Staff need support too-There are great agencies out there-Agencies can change-We hope for partnership
People share our stories...
We wanted to honor a new conversation: In five years we tripled our readers
This year: an average of about 1000 people per month who want to know and talk about
person centred supports
We reached more than 100 countries- in some of these people need good news
Over 3 years
Slide share
Hopeful Messages
• Blog• Enewsletter (Mail Chimp)• Facebook• Twitter• Slideshare• www.spectrumpress.ca
Caveats: it’s not really a popularity contest
• Do you have a budget for social media? – NO
• Do you have someone with dedicated time to spend on this? – NO it’s off the side of our desks by interested people.
• Have you hired a firm to take on your social media? – NO
• Are you trying to communicate with everyone everywhere about everything? (Who are your peeps?) – NO we only want to talk about individualised approaches with
people who want to talk about that.
We get to share stories too
Twitter Wall:PosAbilities Employment
It also means that everyone can have an opinion about what you do…
Online Education and Staff Training
Specific and affordable training through webinars
advocacy
Email tip: “unsubscribe” search
So what if I wanted to get a new job?
2011: LinkedIn Influence Map
http://inmaps.linkedinlabs.com/
2014
Staying Safe
For organizations For individuals
Safety Plan for Org
• Track mentions of your organization on hootsuite or google search.
• Be clear about what’s okay and not okay to post – what’s the messaging you want?
• Have clearly different personal and professional accounts (or never say anything mean).
What they expected; what they got…(but, 4,000 new followers…)
Safety Plans for People
• Think about the safeguards that being online brings
• Spend some time with fun resources like the quizz at www.icanbesafeonline.com
What will you learn next?
#rhizo15 Rhizomatic Education: a practical guide
Education / innovation
So how do you make a plan?
Make a plan…
Questions? Thanks!