sm_training

SOCIALMEDIA

TRAININGJULY 2015, VICTOR FONTAN

FACEBOOK1. CASE STUDIES2. TOOLS3. EBOOKS4. SOCIAL ANALYTICS5. IDEAS MATTER

INSTAGRAM1. TOOLBOX2. GOOD & BAD PRACTICES3. CASE STUDIES4. MUST FOLLOW

AGENDA

FACEBOOK1. CASE STUDIES2. TOOLS3. EBOOKS4. SOCIAL ANALYTICS5. IDEAS MATTER

Advertising Inspiration

• http://adsoftheworld.com/

• http://creapills.com/

• http://www.creativeadawards.com/

• http://www.adweek.com/

• http://adage.com/

• http://preload.co

• http://www.adverblog.com/

• www.criaturacreativa.com

Facebook Awards

Facebook Whitepapers / Case Studies

• facebook-pmdcenter.com/case-studies-and-white-papers/

Facebook Studio

• facebook-studio.com/awards/winners/2012




How to create a competitor analysis Free, or just discover how other are doing in Social Media?.

We have 2 source to get the best analysis, Locowise is more visual / Simply measured is more accurate (even export in excel) locowise.com/tools.php / simplymeasured.com/free-social-media-tools

Social Media Analytics

Social One KOLsGive us crucial information at the time to choose which KOL or Hot page will perform in our campaign

Find out the hottest KOLs/ Average Price / Page Market/ Top Post of the Week. socialone.us/popular-pages

FB Chrome Extensions Invite allchrome.google.com/webstore/detail/facebook-invite-all/inmmhkeajgflmokoaaoadgkhhmibjbpj

chrome.google.com/webstore/detail/fb-pixel-helper/fdgfkebogiimcoedlicjlajpkdmockpc?hl=en-gb

FB Pixel Helper is the best tool to make sure your pixel track is working well. Is so functional for Facebook ads / Audiences

FB Chrome Extensions Pixel Track

FB Chrome Extensions FB ToolkitFree Tools to optimize and automate tough taskschrome.google.com/webstore/detail/facebook-social-toolkit/fcachklhcihfinmagjnlomehfdhndhep

Social Media Insights

Cimigo offer studies over all Vietnamese Segments cimigo.com/en/research-reportCreate custom audience and automate this side of your ads facebook.com/ads/audience_insights

Social Media InsightsCimigo offer studies over all Vietnamese Segments cimigo.com/en/research-reportCreate custom audience and automate this side of your ads facebook.com/ads/audience_insights

Ebooks to learn about FB Ads & Social Media Hub

simplymeasured.com/resources/

Social Media Studies

Ebooks to learn about FB Ads & Social Media Hub

simplymeasured.com/resources/

Social Media eBooks

Social Media MKT ebooksFree resources to be updated in marketing strategies and tacticsmarketo.com/resources/blog.kissmetrics.com/marketing-guides/

List of ebooks attached with the Guide

Social Media eBooks

Awesome platform to check the social heat of your campaign socialmention.com/Good way to create the best pop-up content, is a must to go here every morning google.com/trends/explore

Social Media Trends

Social Media TrendsEvery single trend, attend to a social concern. What is the key of this? People just follow what they consider that is going to improve their image, they will never share (not do) something that affect them in a negative way. For that you need to go deeply in general issues and find a way to make people participate

dcinno.streetwise.co/2015/05/01/how-old-net-microsofts-viral-experiment/

How old do I Look? | Microsoft #IceBucket | ELA Fight #KONY2012 | Invisible Childrens

INSIGHTGetting old is a universal concern.

INSIGHT Participate in donations always makes you feel

a better person, what if they enjoy with it?ELA just few people knew before #Icebucket

INSIGHTkill innocents is a universal concern.

people didn’t know who is kony, dictator who kill thousands of people nowadays

digiday.com/brands/ice-bucket-challenge-case-study-viral-marketing-success/

Video youtube.com/watch?v=Y4MnpzG5SqcCase Study marketingmag.com.au/hubs-c/viral-marketing-a-lesson-from-kony-2012/

Social Media TrendsEvery single trend, attend to a social concern. So it’s time to take a look in what's move us everyday?, The Principle of Needs from Maslow, describe us what’s are the main concerns of the human being.

Self Actualization

Esteem

Social Needs/Belonging

Safety

Physiological

SMInfluence

Engagement

Ambassadors

Online Reputation

Social Media Presence

Maslow Hierarchy Social Media Hierarchy

From the Basic to the Complex

Social Media Mini gamesThis 2 Ebooks will explain you how to create the best minigames and the most engaging activities in your Fanpage

vilmanunez.com @vilmanunez

Imagen Shutterstock

Los contenidos más efectivos en Facebook Más de 50 ideas con ejemplos de marcas

corp.wishpond.com/ebook-facebook-contests-and-promotions/vilmanunez.com/2013/06/10/ebook-los-contenidos-mas-efectivos-en-facebook-mas-de-50-ideas-con-ejemplos-de-marcas

wishpond EBOOK

wishpond.com

THE COMPLETE GUIDE TO FACEBOOKCONTESTS ANDPROMOTIONS

Ideas Matter

MY WAY • Research• Associate• Observe• Experience• Mind Mapping• Travel• Mix

How to create Ideas?

DENTSU TACTICS

INSTAGRAM1. TOOLBOX2. GOOD & BAD PRACTICES3. CASE STUDIES4. MUST FOLLOW

Instagram Toolbox

• business.instagram.com/inspiration/

• huntgram.com/

• squareformat.co/

• producthunt.com/e/instagram-products

• websta.me/hot

• iconosquare.com/

• Instagress.com

• Canva.com

Follow the brands who are performing better on Instagram

Inspire your content with good examples about how to use this social network

business.instagram.com/inspiration

Instagram Inspiration

#DAILY SELECTION

The best App to discover the best content

Is the perfect way to find out new Instagramers and HOT content

huntgram.com/index.php?op=category&lag=en

CATEGORIES

APP ONLY ON IOS BUT THEY HAVE ONLINE VERSION

Instagram Huntgram

Creative and useful apps for Instagram lovers

producthunt.com/e/instagram-products

Product Hunt Instagram

TOP 100 #Hashtags

Really good to discover HOT content and have a online version of Instagram

websta.me/hot

Websta Instagram Stats

Manage / Follow / Repost / Discover / Stats

Discover contest and find out inspiration from another users or brands

iconosquare.com

REPOST

#HASHTAG

Iconosquare Instagram Stats

Automate Likes, Followers, Comments and Activity

instagress.com ; instagress.com/guide ; Instagress.com/activity/demo

Instagress Automation Tool

The best way to edit fast and beautiful, is a must use in our Strategy

canva.com

FILTERS

HUNDRED OF OPTIONS

Editor Canva

• Tell Stories

• Use Branded Content

• Simplicity

• Add value

• Create a Brand Identity

• Lead the change being creative

GOOD & BAD PRACTICES


• Tell Stories

• Use Branded Content

• Simplicity

• Add value

• Create a Brand Identity

• Lead the change being creative

• Repetitive

• Exceed of Text

• Crowded of Messages

• No follow Gestalt Principles

• Bad Quality of Picture

EXCEED OF TEXT


NO MARIHUANA FOR BRANDS

• Repetitive

• Exceed of Text






UGLY TYPOGRAPHY

• Repetitive

• Exceed of Text




Brands Case StudiesBrands & Creative campaigns on Instagram

CAMPAIGNS

• Instagram.com/GoPro

• Instagram.com/redbull

• Instagram.com/adidas

• Instagram.com/Oreo

• Instagram.com/Mentos

• Instagram.com/McDonalds

• Instagram.com/benandjerrys

vimeo.com/117122289

ACCOUNTS TO FOLLOW

MUST FOLLOW THIS ACCOUNTS

Follow our Pinterest Tab

Pinterest.com/victorfontan/social-media-team-vba/

• Infographics• Tips• Checklists

THANKSVICTOR FONTANSOCIAL MEDIA MANAGER

sm_training

Documents

social media training

social analytics

guide social media ebooks

social media insights

social heat

fb ads social media

ads facebook

list of ebooks