smtulsa_2014: socially integrated marketing & media planning
TRANSCRIPT
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In Context: How Social Media Works In
An Integrated Marketing & Media Plan
@Mandy_Vavrinak
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ConnectionsVoice?
Email?
Text?
Social… And what do we even mean
by that?
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Social BusinessA social business is not a business that sends a lot of tweets or has a ton of Facebook likes.
It is one that realizes that it operates in a more transparent and social world. A social business places equal value on the needs of its customers, employees, partners, and shareholders.
Michael Brenner - How Marketers Can Lead the Social Business Transformation
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Some Important Numbers• Facebook & LinkedIn - 10
• YouTube - 9
• Twitter - 8
• Pinterest - 4
• Instagram - 3.5
• Google+ - 3
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So…. Social Business?
Social business is much more than just social media. Social business is about people-centric engagement. Socially enabled organizations will flourish and out-perform their competition by providing better experiences.
Michelle Killebrew - IBM Social Business/Marketing
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Why Integrated Marketing ?Advertorial
Failure of free
Authenticity
Infobesity* / Advocacy
Own your network
*@Ekaterina (Walter, CMO of Branderati)
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Integrated Marketing
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Integrated Marketing
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Integrated Marketing
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Increase audience engagement
Increase total audience
More timely & relevant communication
Boost donors, support in kind, awareness of mission(Facebook)
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Start With Strategy• Who are you - Outside IN
• Why does what you offer matter?
• and to whom?
• when / where / why is it actionable?
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So…. Social Business?
Social business is much more than just social media. Social business is about people-centric engagement. Socially enabled organizations will flourish and out-perform their competition by providing better experiences.
Michelle Killebrew - IBM Social Business/Marketing
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Some Next Big Things• Integrated social databases
• Marrying action – not just intent – with social activity and learning over time
• Internet as information… no longer a thing we use, but how we live
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Channels will become less and less important over time.
How you gather, share, and use information will become more and
more important over time.
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In Context: How Social Media Works In
An Integrated Marketing & Media Plan
@Mandy_Vavrinak