smu enactus and clean air day 2015
TRANSCRIPT
SMU Enactus Engagement
Clean Air Day 2015 could drive support
CLEAR ACROSS CANADA 2016
OUR OBJECTIVES:
ü Provide Enactus project: social, economic, sustainable ü Thank Sobey School for developing 2015/2016 campaign ü Celebrate Halifax Port (HPA) fleet IDLE-Time leadership ü Media / social media to help drive campaign / sponsorship
PROMO VIDEO
Flash Mobs Clear
Across Canada
‘Team Ryan’ Project
SMU Enactus Engagement
• Flash Mob Kids Recruitment, assist • GOAL: 100 for Flash Mob group photos • Select 10 for CEO YouTube shoot
Flash Mob Kids Recruitment
• HPA family kids • Basinview Elementary • Tantallon Elementary • Kingswood Elementary • SMU Enactus -> high school environment committees / clubs • Scouts Canada • Lung Associations (NS, NB, PEI) • Aerobics First Youth Running Series • Green Schools NS (Clean NS)
Draft time line
April / May • Help recruit / secure students for Flash Mob, goal 100 • Identify 10 kids for CEO YouTube • Video / photo release process • Coordinate school travel to event • T-shirt sizing / distribution before / at event • Help amplify on social media
Draft time line
May • Help promote Maritime-wide IDLE-Time savings challenge
(two week period prior to June 3) • Build buzz to www.idlefree.org, May 1, social media,
university & community channels, schools • Build buzz to ten day challenge; Monday, May 25 to
Wednesday, June 3
Draft time line
June 3 Manage June 3 event logistics Recruit from high school students for help -t-shirt distribution -help guide parking, foot traffic flow -help direct bodies for video / photo production
Draft time line
Post June 3 Help recruit other Enactus campuses Clear Across Canada to replicate the above.
We help clients put the brakes on IDLE-Time and get the green PR they deserve.
THE MARKET:
One trucking company 10% IDLE-time savings =
$300K / year
We can save $33 BILLION*
annually.
When we’re parked.
*10 min / day Canada /U.S.
Light duty cars & trucks. Not including fleets.
THE REST OF US: Personal vehicles
North America
2005 - 2015 Cause 2005: Begins as PR research project at NSCC. 2006: ‘IDLE-FREE for our kids’ begins, Kingwood School. The Children’s Clean Air Network is founded. 2008: Registered charity dedicated to reducing IDLE-Time. 2010: Endorsed by 2010 Vancouver Winter Olympics. 2011: Dal ‘Eco-Efficiency Award’ (Ambassatours Gray Line). 2013: Clean Air Day ‘Flash Mob’, Dr. Goldbloom, Al MacPhee. 2015: Continues with CRA charitable status.
2014 - 2015 Business 2014: Focuses on for-profit fleet business, enlists Tom Nicolle (CFO), David Heath (CCO), Dan Dolan (CIO). 2015: ‘IDLE-FREE Guy™’ Motor Coaching launched at Halifax Port Authority.
Non-profit Business Evolution
GoGreen Team.
BUSINESS MODEL.
1. Training 2. Certification / licensing 3. PR / Promotion
Creating a Culture.
1. !Motor
Coaching (training)!
2. !Certify drivers!
3. !License/brand
vehicles! 4. !
Promote!PR!
Creating a Culture: FIVE steps
5. !Fortify training!