SMU Ethiopia Missions Trip 2015By: Katie Roberts, Linus Landucci, Jared Breilein, and Heather Huber

SMU (Students Missionary Union)

➢SMU is the largest student-led missions organization in the US

➢Every year SMU sends out teams during summer and interterm on mission trips to different countries

Introducing Team Ethiopia

Team Ethiopia Interview

Main Objectives

➢To raise awareness that there is a team from SMU going to Ethiopia over interterm

➢Raise support ➢Share what the team will be doing while in

Ethiopia ➢To get there name out there so people will

remember to pray for the team

Research

➢We got an ED pack, which contained information on their trip

➢We met with the team leaders to see how we could help them

➢Attended two of their meetings to get to know the team members better and see how we could help promote them

P.I.P.P.

PUBLIC IMPORTANT SEGMENTS

PROFILE PRIORITY

Students of Biola Freshmen On campus, little to no prior knowledge of SMU

1

* Sophomores Still likely to be on campus, more exposed to SMU than Freshmen

2

* Juniors Potentially less likely to be involved with student activities

3

* Seniors Most likely live off campus, aware of SMU but not aware of specific trips

4

P.O.S.T.

PUBLICSEGMENT

OBJECTIVES STRATEGIES TACTICS

Freshmen 80 Facebook likes To demonstrate that awareness was raised for the trip among students

Stickers, Facebook page, surveys, talent show

Sophomores 60 Facebook likes * *

Juniors 40 Facebook likes * *

Seniors 20 Facebook likes * Facebook page

T.A.S.C.

TACTICS AMOUNT SCHEDULE COORDINATOR

Facebook Page $0 November 5th Katie/Everyone

Survey $0 November 10th Everyone

Team Video $0 November 16th Linus/Everyone

Stickers $15 November 25th Katie

Talent Show Fundraiser

$0 December 5th Everyone

Survey

yes no yes no yes no yes no

Do you know where Ethiopia is?

11 11 9 15 8 4 7 1

Do you know SMU is sending a team to Ethiopia?

13 9 16 8 10 2 5 3

Do you know what they will being doing?

1 21 5 19 3 9 4 4

Freshman Sophomore Junior Senior

Talent Show/Fundraiser

Results

➢Team Ethiopia now has a Facebook page that will inform people about different fundraisers and updates by the team

Results

➢Stickers were made and people put them on water bottles and backs of phone which helped spread the word