#Personal BrandingDR. FRANCISCO REJÓN-GUARDIAWorkshop #PbradingTAI

#Personal Branding| @franrejon

#Personal Branding| @franrejon

#Personal Branding| @franrejon

WHAT KIND OF P.BRANDDO YOU WANT TO HAVE??

#Personal Branding| @franrejon

We are slaves

EGOSURFING“Is the practice of searching for one's own name, pseudonym, or

screen name on a popular search engine in order to review the results”

#Personal Branding| @franrejon

Have you done a search about you before?

#Personal Branding| @franrejon

Doesn’t exist

#Personal Branding| @franrejon

Audit process

#Personal Branding| @franrejon

#Personal Branding| @franrejon

URL CONCEPT: FRANCISCO REJÓN GUARDIA NAME CONTENT SCORE CHANGE1 Francisco Rejón-Guardia - Google Scholar Citations GOOGLE SCHOLAR ACADEMIC 1 NO2 Francisco Rejón Guardia - Departamento de ... UGR PROFILE ACADEMIC 1 NO

3 CV – Francisco Rejón Guardia | #Franrejon blog MY BLOG PERSONAL 1 NO4 Educational Applications of Clickers in University Teaching EDUCATION PAPER ACADEMIC 1 NO

5 Francisco Rejón Guardia - España | LinkedIn LINKEDIN ACADEMIC 1 NO6 Motivational Factors that influence the Acceptance of ... - Ideas WORKING PAPER ACADEMIC 1 NO

7 Fran Rejón website. Página web de Francisco Rejón Guardia. WEB PAGE PERSONAL 1 NO8 Francisco Rejón-Guardia - ResearchGate RESEARCHGATE ACADEMIC 1 NO

9 De todo un poco | #Franrejon blog 2º WEB PAGE PERSONAL 1 NO10 Francisco Rejón-Guaria - Publications - ResearchGate RESEARCHGATE ACADEMIC 1 NO

11 Curso: “El mundo de la moda en las redes sociales” WORKSHOP ABOUT FASHION ACADEMIC 1 NO12 Francisco Rejón y Guardia - Info de la persona - Búsqueda YASNI GENERAL 0 YES

TOTAL 11

#Personal Branding| @franrejon

Audit process

#Personal Branding| @franrejon

GOAL: POSITIVE + CONTROL

#Personal Branding| @franrejon

WHAT KIND OF PROFESSIONAL IN SEVERAL YEARS WANT TO BE ?

WE MUST TO BE AN INFLUENTIALIn any topic

#Personal Branding| @franrejon

ACTION PLAN

GOAL

AUDIT

#Personal Branding| @franrejon

STRATEGY

#Personal Branding| @franrejon

1.Your personal name (not company service) you are your own company

#Personal Branding| @franrejon

Louise Veronica Ciccone MADONNA Christopher Kutcher ASHTON KUTCHER Sean John Combs PUFF DADDY

2. What is your target?

#Personal Branding| @franrejon

3. Be specific with your personal tag/slogan?

#Personal Branding| @franrejon

3. Be specific with your personal tag/slogan?

#Personal Branding| @franrejon

“Creating strategic advantages now with the social standards of the future”

4. Be professional and have fun (your are a real person)

#Personal Branding| @franrejon

5. Know what you want to be known for… What is your specialty?

(teach, learn, blog, creativity, advertising, marketing…)

#Personal Branding| @franrejon

6. Know your story (be personal).

#Personal Branding| @franrejon

7. Be yourself accentuate your hobbies

#Personal Branding| @franrejon

Earn money, transforming your hobbies in your job

8. Be consistent (short and long term). same picture, same slogan, same imageIntegrated Marketing Communication (IMC)

9. Get out there (open a blog now, Facebook page, Twitter profile) networks

10. Think long term (effort in your personal branding)#Personal Branding|

@franrejon

#Personal Branding| @franrejon

BRAND NEXT STEP?

1. Make your personal brand2. Webpage/blog3. Networks4. Be genuine – provide value – build

culture

#Personal Branding| @franrejon

Webpage/blog

#Personal Branding| @franrejon

Webpage/blog

#Personal Branding| @franrejon

Audience SpecialtyVisual identityStart point

Search Engine Optimization

#Personal Branding| @franrejon

#Personal Branding| @franrejon

#Personal Branding| @franrejon

#Personal Branding| @franrejon

#Personal Branding| @franrejon

1. Make your personal brand2. Webpage/blog3. Networks4. Be genuine – provide value – build

culture

#Personal Branding| @franrejon

Networks

#Personal Branding| @franrejon

Social Media Optimization

#Personal Branding| @franrejon

At the beginning we are an egg

Up to you to be something else

#Personal Branding| @franrejon

Networks

#Personal Branding| @franrejon

Networks

#Personal Branding| @franrejon

Public fan page

Don´t use a personal profile

Promote your own contentBe curators Content curation is the process of collecting, organizing and displaying information relevant to a particular topic or area of interest.

Networks

#Personal Branding| @franrejon

Networks

#Personal Branding| @franrejon

Discover the best time (prime time)Promote your own contentBe curatorsBe grateful (followers and comments)Be interestingAsymmetric follow

Networks

#Personal Branding| @franrejon

Use Your LinkedIn Profile as a ResumeImprove your network (add your blog)

Networks STRATEGY

#Personal Branding| @franrejon

1. Post in your blog2. Promote facebook your page3. Tweet this post4. Add to Linkedin

#Personal Branding| @franrejon

AUDIT

NEXT TREND - GROWTH HACKER

#Personal Branding| @franrejon

#Personal Branding| @franrejon

GRACIAS

franrejon@ugr.esgmail.com