SMX Madrid 2008

Target Global:Understanding Search Markets Around

the World & Targeting US/EnglishLanguage Regions.

The Worldwide Search EngineLandscape & Market Shares

United States

United Kingdom

United Kingdom

Western Europe

Canada

90%+ Google<10% - Others

Mexico / Latin America

Overview of the Latin American market (Source - Acronym Media) 549 million people 11 million registered corporations in Latin America. 3 major markets in Latin America; Brazil (17%), Mexico (18%) and Argentina (26% penetration). Latin American Internet usage base is half that of the US.

Latin American Search Engine Market Share (page views): Google : 72% Yahoo : 17% MSN : 2% Local Players (eg, Busca Pe in Brasi) : 9%

Australia / New Zealand

90%+ Google

~5% Yahoo!7

~5% NineMSN

Israel

90%+ Google10% - Walla.co.il, Ynet.co.il, nana.co.il, others

Regions without Solid Data

North Africa Sub-Saharan Africa (except South Africa, whereGoogle is 90%+) Southeast Asia India (but Google is presumed leader)

Non-Google-Centric Countries

China

Russia

Japan

Korea

Czech Republic

Estonia

Universal Geo-TargetingTactics

Host IP Address

Domain Extension

Registrar Information

Address Information

This Helps!

Language

Local Portal / Directory Listings

Inbound Link Acquisition

Webmaster Tools

Geo Meta Tags?

Targeting Google-CentricRegions

Domain Authority

Trusted Links

“Sandboxing”

Leveraging an Existing Domain vs.Launching New Domains or Subdomains

greatsite.com > newgreatsite.com

greatsite.com/new > new.greatsite.com

Targeting Non-Google Engines

Baidu

Yandex

Naver

Yahoo! Japan

Local Engines

Targeting the United States

Competition Levels

Spam Detection

Link Evaluation

Writing Quality, Usability& User Experience

Blogging for SEO

Social Media Marketing

Why Am I Ranking Well InOne Engine, But Not Others?

Weighting of Links

Indexing/Crawl Rate

Keyword Usage

Valuable vs. “Thin” Content

IP/Hosting or Historical Issues

Getting Local Results fromAnywhere in the World

Google Geo Results

United States

Spain (España)

Germany (Deutschland)

Yahoo! Geo Results

MSN Geo Results

Thank You.

Slides Online at www.seomoz.org/dp/smx-madrid