[smx west 2009] seo for your ecommerce site

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Ethan Giffin | CEO, Groove Commerce

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Post on 13-Jul-2015

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Ethan Giffin | CEO, Groove Commerce

• Make sure you are targeting the right words

• The manufacturer isn't always right…

• Need more content than product links

• Goal should be 1 page a day for most eTailers

– Internal Blogs

– How To’s

– Buyers Guides

• Mine your site search

• WRITE UNIQUE PRODUCT DESCRIPTIONS!!!

• Good design is key…

• Important for both SEO and conversion

• Create a dynamic method for page titles/meta tags

• Follow Web standards– Headline text in <h> tags aka your product and category names

– Paragraphs in <p> tags

– Bold and Italics <strong> and <em>

– Lists in <ol> and <ul> tags

• Every page is not one size fits all

• Float that layout - Put your content before the nav

• Be wary of Viewstate and other tech blunders

H1

H4

• Don’t bury your directories

– http://www.favorfavor.com/page/FF/CTGY/BabyItems

• Have great URL conventions

– http://www.favorfavor.com/c-1-Baby-Items.aspx

• Descriptive internal links

• Beware of Spider Traps

• Filtered navigation

• Follow or NoFollow… That is the question

• No session ID’s

– http://www.yourstore.com/products/pid=123&sid=123123@2

34234234

• Create & register dynamic XML sitemaps

• Link building strategies

– Directory submissions

– External blogs

– Mini sites

– Social media (Facebook/Twitter/and more)

– Online PR

• Discontinued products – 404/301/etc?

• Be sure to use your robots.txt

– Cart Pages

– Search Results Pages

Please feel free to email or grab me anytime

during the conference with questions!

Ethan Giffin | CEO, Groove Commerce

[email protected]