snapchat and live video: join the live storytelling ... · snapchat and live video: join the live...
TRANSCRIPT
SNAPCHAT AND LIVE VIDEO: JOIN THE LIVE STORYTELLING REVOLUTION TO REACH MILLENNIALS
@LAURAEWILSON
LAURA E. WILSON, RAGAN DIGITAL MARKETING CONFERENCE
#RAGANDIGITAL
WORKING TO PROVE SNAPCHAT’S LEGITIMACY AS A PLATFORM FOR BUSINESSES…
CONCERNED ABOUT RESOURCES TO MAINTAIN A PRESENCE ON SNAPCHAT…
OR
60% OF U.S. 13- TO 34-YEAR-OLD SMARTPHONE USERS ARE SNAPCHATTERS..
SOURCE: COMSCORE@LAURAEWILSON
SNAPCHAT USERS ARE RACKING UP
10 BILLIONVIDEO VIEWS PER DAY
SOURCE: SNAPCHAT, MAY 2016
SNAPCHAT HAS 150M DAILY USERS.
(THAT’S MORE THAN TWITTER.)
@LAURAEWILSON
THE FOR SNAPCHAT IS ABOUTMEETING PEOPLE WHERE THEY ARE.
WHY
@LAURAEWILSON
IT FORCES YOU TO CREATE & SHARE.
@LAURAEWILSON
MAJOR KEYS REGARDLESS OF:
YOUR INDUSTRYYOUR BRANDYOUR INTERNAL BS
A DAY
IN
THE LIFE.🔑
VERTICAL CONTENTFORVERTICALSCREENS
PARTNERSHIPS
🔑
EXCLUSIVE ACCESS
BEHIND THE SCENES 🔑
WORKPLACE
CULTURE 🔑
INFORM 🔑
@HUBSPOTINC
INCENTIVES 🔑
LIMITED EDITION 🔑
EDUCATE 🔑
@DRMIAMI
INCREASE INTERACTION
ENCOURAGE 1-TO-1
🔑
#GEORGETOWNBOUND:SNAP-TO-SCHOOL CONTEST
@LAURAEWILSON
CURATION CAMPAIGNS
SOLICIT USER GENERATED CONTENT
FROM OTHER SNAPCHAT USERS
CURATION CAMPAIGNS
@LAURAEWILSON
🔑CREATE A SERIES
OR A REOCCURRING
CAST OF “CHARACTERS”
🔑
MAKE
YOURSELF
RELEVANT
ON-DEMAND GEOFILTERS
COMMUNICATES THE “WHERE” AND “WHEN” OF A SNAP
ON-DEMAND GEOFILTERSGET HYPERLOCAL WITH FILTERS (AND SAVE $$$)
ACTIVE PRESENCE IS OPTIONAL
@LAURAEWILSON
REACH TARGET AUDIENCE WITHOUT BEING ACTIVE ON THE PLATFORM
ON-DEMAND GEOFILTERS
STRATEGIC USE OF GEOLOCATION
OPTIONS
@LAURAEWILSON
ON-DEMAND GEOFILTERS
RAISE AWARENESS OF ISSUES AND CAUSES
@LAURAEWILSON
OK,
WHAT ABOUT
LIVE VIDEO?
LIVE VIDEO WILL SOON BE THEBEST WAY FOR BRANDS TO
ON SOCIAL MEDIA.BUILD TRUST AND TRANSPARENCY
@LAURAEWILSON
LIVE VIDEO
IS YOURS
TO OWN.@LAURAEWILSON
@LAURAEWILSON
PEOPLE SPEND 3X LONGER WATCHING LIVE VIDEO ON FACEBOOK COMPARED TO VIDEO WHICH IS NO LONGER LIVE.
3X LONGER
PERISCOPE
HIT 200M BROADCASTS
IN ONE YEAR.
DITCH THE RELEASE
SHOW THE PRODUCT
TRANSPARENT
CONVERSATIONS
INFORMAL TAKES
ON CANNED EVENTS
VIRTUAL PARTICIPATION
NATIONAL ZOOPANDA BIRTHDAY PARTY
EXPERT DISCUSSION
LIVE Q&A WITH EXPERTS
LIVE CELEBRATION
POPEYE’S NATIONAL FRIED CHICKEN DAY EVENT
AND YOUR PEOPLE
SHOW PHYSICAL SPACES
EASY DIY CREATION HACKS
@LAURAEWILSON
@LAURAEWILSON
SNAPCHAT TOOLS
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