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SNAPCHAT AND LIVE VIDEO: JOIN THE LIVE STORYTELLING REVOLUTION TO REACH MILLENNIALS @LAURAEWILSON LAURA E. WILSON, RAGAN DIGITAL MARKETING CONFERENCE #RAGANDIGITAL

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Page 1: SNAPCHAT AND LIVE VIDEO: JOIN THE LIVE STORYTELLING ... · snapchat and live video: join the live storytelling revolution to reach millennials @lauraewilson ... snapchat, may 2016

SNAPCHAT AND LIVE VIDEO: JOIN THE LIVE STORYTELLING REVOLUTION TO REACH MILLENNIALS

@LAURAEWILSON

LAURA E. WILSON, RAGAN DIGITAL MARKETING CONFERENCE

#RAGANDIGITAL

Page 2: SNAPCHAT AND LIVE VIDEO: JOIN THE LIVE STORYTELLING ... · snapchat and live video: join the live storytelling revolution to reach millennials @lauraewilson ... snapchat, may 2016

WORKING TO PROVE SNAPCHAT’S LEGITIMACY AS A PLATFORM FOR BUSINESSES…

CONCERNED ABOUT RESOURCES TO MAINTAIN A PRESENCE ON SNAPCHAT…

OR

Page 3: SNAPCHAT AND LIVE VIDEO: JOIN THE LIVE STORYTELLING ... · snapchat and live video: join the live storytelling revolution to reach millennials @lauraewilson ... snapchat, may 2016

60% OF U.S. 13- TO 34-YEAR-OLD SMARTPHONE USERS ARE SNAPCHATTERS..

SOURCE: COMSCORE@LAURAEWILSON

Page 4: SNAPCHAT AND LIVE VIDEO: JOIN THE LIVE STORYTELLING ... · snapchat and live video: join the live storytelling revolution to reach millennials @lauraewilson ... snapchat, may 2016

SNAPCHAT USERS ARE RACKING UP

10 BILLIONVIDEO VIEWS PER DAY

SOURCE: SNAPCHAT, MAY 2016

Page 5: SNAPCHAT AND LIVE VIDEO: JOIN THE LIVE STORYTELLING ... · snapchat and live video: join the live storytelling revolution to reach millennials @lauraewilson ... snapchat, may 2016

SNAPCHAT HAS 150M DAILY USERS.

(THAT’S MORE THAN TWITTER.)

@LAURAEWILSON

Page 6: SNAPCHAT AND LIVE VIDEO: JOIN THE LIVE STORYTELLING ... · snapchat and live video: join the live storytelling revolution to reach millennials @lauraewilson ... snapchat, may 2016
Page 7: SNAPCHAT AND LIVE VIDEO: JOIN THE LIVE STORYTELLING ... · snapchat and live video: join the live storytelling revolution to reach millennials @lauraewilson ... snapchat, may 2016

THE FOR SNAPCHAT IS ABOUTMEETING PEOPLE WHERE THEY ARE.

WHY

@LAURAEWILSON

Page 8: SNAPCHAT AND LIVE VIDEO: JOIN THE LIVE STORYTELLING ... · snapchat and live video: join the live storytelling revolution to reach millennials @lauraewilson ... snapchat, may 2016

IT FORCES YOU TO CREATE & SHARE.

@LAURAEWILSON

Page 9: SNAPCHAT AND LIVE VIDEO: JOIN THE LIVE STORYTELLING ... · snapchat and live video: join the live storytelling revolution to reach millennials @lauraewilson ... snapchat, may 2016

MAJOR KEYS REGARDLESS OF:

YOUR INDUSTRYYOUR BRANDYOUR INTERNAL BS

Page 10: SNAPCHAT AND LIVE VIDEO: JOIN THE LIVE STORYTELLING ... · snapchat and live video: join the live storytelling revolution to reach millennials @lauraewilson ... snapchat, may 2016

A DAY

IN

THE LIFE.🔑

Page 11: SNAPCHAT AND LIVE VIDEO: JOIN THE LIVE STORYTELLING ... · snapchat and live video: join the live storytelling revolution to reach millennials @lauraewilson ... snapchat, may 2016
Page 12: SNAPCHAT AND LIVE VIDEO: JOIN THE LIVE STORYTELLING ... · snapchat and live video: join the live storytelling revolution to reach millennials @lauraewilson ... snapchat, may 2016

VERTICAL CONTENTFORVERTICALSCREENS

Page 13: SNAPCHAT AND LIVE VIDEO: JOIN THE LIVE STORYTELLING ... · snapchat and live video: join the live storytelling revolution to reach millennials @lauraewilson ... snapchat, may 2016
Page 14: SNAPCHAT AND LIVE VIDEO: JOIN THE LIVE STORYTELLING ... · snapchat and live video: join the live storytelling revolution to reach millennials @lauraewilson ... snapchat, may 2016
Page 15: SNAPCHAT AND LIVE VIDEO: JOIN THE LIVE STORYTELLING ... · snapchat and live video: join the live storytelling revolution to reach millennials @lauraewilson ... snapchat, may 2016
Page 16: SNAPCHAT AND LIVE VIDEO: JOIN THE LIVE STORYTELLING ... · snapchat and live video: join the live storytelling revolution to reach millennials @lauraewilson ... snapchat, may 2016

PARTNERSHIPS

🔑

Page 17: SNAPCHAT AND LIVE VIDEO: JOIN THE LIVE STORYTELLING ... · snapchat and live video: join the live storytelling revolution to reach millennials @lauraewilson ... snapchat, may 2016

EXCLUSIVE ACCESS

BEHIND THE SCENES 🔑

Page 18: SNAPCHAT AND LIVE VIDEO: JOIN THE LIVE STORYTELLING ... · snapchat and live video: join the live storytelling revolution to reach millennials @lauraewilson ... snapchat, may 2016
Page 19: SNAPCHAT AND LIVE VIDEO: JOIN THE LIVE STORYTELLING ... · snapchat and live video: join the live storytelling revolution to reach millennials @lauraewilson ... snapchat, may 2016

WORKPLACE

CULTURE 🔑

Page 20: SNAPCHAT AND LIVE VIDEO: JOIN THE LIVE STORYTELLING ... · snapchat and live video: join the live storytelling revolution to reach millennials @lauraewilson ... snapchat, may 2016

INFORM 🔑

@HUBSPOTINC

Page 21: SNAPCHAT AND LIVE VIDEO: JOIN THE LIVE STORYTELLING ... · snapchat and live video: join the live storytelling revolution to reach millennials @lauraewilson ... snapchat, may 2016

INCENTIVES 🔑

Page 22: SNAPCHAT AND LIVE VIDEO: JOIN THE LIVE STORYTELLING ... · snapchat and live video: join the live storytelling revolution to reach millennials @lauraewilson ... snapchat, may 2016

LIMITED EDITION 🔑

Page 23: SNAPCHAT AND LIVE VIDEO: JOIN THE LIVE STORYTELLING ... · snapchat and live video: join the live storytelling revolution to reach millennials @lauraewilson ... snapchat, may 2016

EDUCATE 🔑

@DRMIAMI

Page 24: SNAPCHAT AND LIVE VIDEO: JOIN THE LIVE STORYTELLING ... · snapchat and live video: join the live storytelling revolution to reach millennials @lauraewilson ... snapchat, may 2016

INCREASE INTERACTION

ENCOURAGE 1-TO-1

🔑

Page 25: SNAPCHAT AND LIVE VIDEO: JOIN THE LIVE STORYTELLING ... · snapchat and live video: join the live storytelling revolution to reach millennials @lauraewilson ... snapchat, may 2016

#GEORGETOWNBOUND:SNAP-TO-SCHOOL CONTEST

Page 26: SNAPCHAT AND LIVE VIDEO: JOIN THE LIVE STORYTELLING ... · snapchat and live video: join the live storytelling revolution to reach millennials @lauraewilson ... snapchat, may 2016

@LAURAEWILSON

CURATION CAMPAIGNS

SOLICIT USER GENERATED CONTENT

FROM OTHER SNAPCHAT USERS

Page 27: SNAPCHAT AND LIVE VIDEO: JOIN THE LIVE STORYTELLING ... · snapchat and live video: join the live storytelling revolution to reach millennials @lauraewilson ... snapchat, may 2016

CURATION CAMPAIGNS

@LAURAEWILSON

Page 28: SNAPCHAT AND LIVE VIDEO: JOIN THE LIVE STORYTELLING ... · snapchat and live video: join the live storytelling revolution to reach millennials @lauraewilson ... snapchat, may 2016

🔑CREATE A SERIES

OR A REOCCURRING

CAST OF “CHARACTERS”

🔑

Page 29: SNAPCHAT AND LIVE VIDEO: JOIN THE LIVE STORYTELLING ... · snapchat and live video: join the live storytelling revolution to reach millennials @lauraewilson ... snapchat, may 2016
Page 30: SNAPCHAT AND LIVE VIDEO: JOIN THE LIVE STORYTELLING ... · snapchat and live video: join the live storytelling revolution to reach millennials @lauraewilson ... snapchat, may 2016

MAKE

YOURSELF

RELEVANT

Page 31: SNAPCHAT AND LIVE VIDEO: JOIN THE LIVE STORYTELLING ... · snapchat and live video: join the live storytelling revolution to reach millennials @lauraewilson ... snapchat, may 2016

ON-DEMAND GEOFILTERS

COMMUNICATES THE “WHERE” AND “WHEN” OF A SNAP

Page 32: SNAPCHAT AND LIVE VIDEO: JOIN THE LIVE STORYTELLING ... · snapchat and live video: join the live storytelling revolution to reach millennials @lauraewilson ... snapchat, may 2016

ON-DEMAND GEOFILTERSGET HYPERLOCAL WITH FILTERS (AND SAVE $$$)

Page 33: SNAPCHAT AND LIVE VIDEO: JOIN THE LIVE STORYTELLING ... · snapchat and live video: join the live storytelling revolution to reach millennials @lauraewilson ... snapchat, may 2016

ACTIVE PRESENCE IS OPTIONAL

@LAURAEWILSON

REACH TARGET AUDIENCE WITHOUT BEING ACTIVE ON THE PLATFORM

Page 34: SNAPCHAT AND LIVE VIDEO: JOIN THE LIVE STORYTELLING ... · snapchat and live video: join the live storytelling revolution to reach millennials @lauraewilson ... snapchat, may 2016

ON-DEMAND GEOFILTERS

STRATEGIC USE OF GEOLOCATION

OPTIONS

@LAURAEWILSON

Page 35: SNAPCHAT AND LIVE VIDEO: JOIN THE LIVE STORYTELLING ... · snapchat and live video: join the live storytelling revolution to reach millennials @lauraewilson ... snapchat, may 2016

ON-DEMAND GEOFILTERS

RAISE AWARENESS OF ISSUES AND CAUSES

@LAURAEWILSON

Page 36: SNAPCHAT AND LIVE VIDEO: JOIN THE LIVE STORYTELLING ... · snapchat and live video: join the live storytelling revolution to reach millennials @lauraewilson ... snapchat, may 2016

OK,

WHAT ABOUT

LIVE VIDEO?

Page 37: SNAPCHAT AND LIVE VIDEO: JOIN THE LIVE STORYTELLING ... · snapchat and live video: join the live storytelling revolution to reach millennials @lauraewilson ... snapchat, may 2016

LIVE VIDEO WILL SOON BE THEBEST WAY FOR BRANDS TO

ON SOCIAL MEDIA.BUILD TRUST AND TRANSPARENCY

@LAURAEWILSON

Page 38: SNAPCHAT AND LIVE VIDEO: JOIN THE LIVE STORYTELLING ... · snapchat and live video: join the live storytelling revolution to reach millennials @lauraewilson ... snapchat, may 2016

LIVE VIDEO

IS YOURS

TO OWN.@LAURAEWILSON

Page 39: SNAPCHAT AND LIVE VIDEO: JOIN THE LIVE STORYTELLING ... · snapchat and live video: join the live storytelling revolution to reach millennials @lauraewilson ... snapchat, may 2016

@LAURAEWILSON

PEOPLE SPEND 3X LONGER WATCHING LIVE VIDEO ON FACEBOOK COMPARED TO VIDEO WHICH IS NO LONGER LIVE.

3X LONGER

Page 40: SNAPCHAT AND LIVE VIDEO: JOIN THE LIVE STORYTELLING ... · snapchat and live video: join the live storytelling revolution to reach millennials @lauraewilson ... snapchat, may 2016

PERISCOPE

HIT 200M BROADCASTS

IN ONE YEAR.

Page 41: SNAPCHAT AND LIVE VIDEO: JOIN THE LIVE STORYTELLING ... · snapchat and live video: join the live storytelling revolution to reach millennials @lauraewilson ... snapchat, may 2016

DITCH THE RELEASE

SHOW THE PRODUCT

Page 42: SNAPCHAT AND LIVE VIDEO: JOIN THE LIVE STORYTELLING ... · snapchat and live video: join the live storytelling revolution to reach millennials @lauraewilson ... snapchat, may 2016

TRANSPARENT

CONVERSATIONS

Page 43: SNAPCHAT AND LIVE VIDEO: JOIN THE LIVE STORYTELLING ... · snapchat and live video: join the live storytelling revolution to reach millennials @lauraewilson ... snapchat, may 2016

INFORMAL TAKES

ON CANNED EVENTS

Page 44: SNAPCHAT AND LIVE VIDEO: JOIN THE LIVE STORYTELLING ... · snapchat and live video: join the live storytelling revolution to reach millennials @lauraewilson ... snapchat, may 2016

VIRTUAL PARTICIPATION

NATIONAL ZOOPANDA BIRTHDAY PARTY

Page 45: SNAPCHAT AND LIVE VIDEO: JOIN THE LIVE STORYTELLING ... · snapchat and live video: join the live storytelling revolution to reach millennials @lauraewilson ... snapchat, may 2016

EXPERT DISCUSSION

LIVE Q&A WITH EXPERTS

Page 46: SNAPCHAT AND LIVE VIDEO: JOIN THE LIVE STORYTELLING ... · snapchat and live video: join the live storytelling revolution to reach millennials @lauraewilson ... snapchat, may 2016

LIVE CELEBRATION

POPEYE’S NATIONAL FRIED CHICKEN DAY EVENT

Page 47: SNAPCHAT AND LIVE VIDEO: JOIN THE LIVE STORYTELLING ... · snapchat and live video: join the live storytelling revolution to reach millennials @lauraewilson ... snapchat, may 2016

AND YOUR PEOPLE

SHOW PHYSICAL SPACES

Page 48: SNAPCHAT AND LIVE VIDEO: JOIN THE LIVE STORYTELLING ... · snapchat and live video: join the live storytelling revolution to reach millennials @lauraewilson ... snapchat, may 2016

EASY DIY CREATION HACKS

@LAURAEWILSON

Page 49: SNAPCHAT AND LIVE VIDEO: JOIN THE LIVE STORYTELLING ... · snapchat and live video: join the live storytelling revolution to reach millennials @lauraewilson ... snapchat, may 2016

QUESTIONS?

@LAURAEWILSON

[email protected]

Page 50: SNAPCHAT AND LIVE VIDEO: JOIN THE LIVE STORYTELLING ... · snapchat and live video: join the live storytelling revolution to reach millennials @lauraewilson ... snapchat, may 2016

@LAURAEWILSON

SNAPCHAT TOOLS

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