Snapchat & Nonprofits 101SHOULD MY NONPROFIT JUMP INTO IT?

HEATHER R. COREY, CFRE @HRCOREY

What is Snapchat?

Snapchat is a photo- and video-messaging app (mobile only). It

launched in 2011.

Snapchat is unique in that all photos and videos only last a brief

amount of time before they disappear forever (UP TO 10 SECONDS).

You can take a screenshot of snaps to save them in picture form.

As of May 2014, the app's users were sending 700 million snaps a day.

Snapchat is mostly a hit among teenagers and young adults. STUDY:

77% of college students use Snapchat DAILY.

Snapchat used by a lot of Viners.

Snapchat lingo

Snapchatters: Snapchat users

Snaps: Photos or videos taken via Snapchat (you can send a snap to a snapchatter, but it can only be viewed by the recipient for one to 10 seconds before it disappears

forever)

Snapback: A reply to a snap

Story: A snap you can broadcast to followers (recipients can view it an unlimited

amount of times in 24 hours)

Scores: The total number of snaps you have sent and received (appears next to your name in friends' contact lists and vice versa)

Chat: A feature that lets you privately/directly message friends

Here: A feature that lets you start a live video chat within a direct message

How do people find my Nonprofit

- User name

- List snapchat logo on

print materials and in

social media

- Snapcodes aka a

snapchat QR code

(users scan or snap a

photo on Snapchat)

Branding with

Snapchat

- Geofilters

(customized,

designated dates)

- Using hashtags in

snaps

- Redirect twitter

users to snapchat

for interactive

videos and imageNPR’s snapcode

Engagement

with Snapchat

Engagement with Snapchat

- Add messages directly on

the photos and videos

- You can draw, add various

filters already provided

Engagement Example: dosomething.org

What does Engagement look like

- Go Behind the Scenes: an event, a program or service

- Highlight a donor or volunteer for the day

- Have a client, student, volunteer or staff member take over snapchat for

the day/week

- Pre-event promotional pieces (videos, photos, geofilters)

- Instant donor thank you snaps

- Mobile offers… use a code for a discount for an event

- SUCH AS… Story telling, #GivingTuesday, #GiveLocal day, crowdfunding

campaigns, galas, walkathons, advocacy days, volunteer appreciation,

holiday events, graduations, VIP involvement, innovative activities…

Engagement on Snapchat

Things to Measure

on Snapchat- Friends

- Snapchat Score

- When, who and how

many snaps are being

viewed or saved

- Reference on other social

media

NOTE: Snapchat does not

keep record of interactions

the same way as Facebook

or Twitter.

Is Snapchat for my nonprofit?

- Serious about social media

- Remember: Users are typically 15 – 33 years

- It’s easy to do BUT has to be done regularly (snaps only last

24 hours). DO YOU HAVE THE TIME and RESOURCES?

- Do you have the stories, purpose and activities to be active

and engaged? Ongoing messaging…

Eastern Kentucky University – Username: ekustories

University of Washington – Username: uwstudentlife

Eastern Washington University – Username: ewuathletics

Wichita State -Username: goshockers

University of Kansas -Username: jayhawks

Liberty University – Username: sparkyflames

University of Houston – Username: uhouston

University of New Hampshire -Username: UNHStudents

West Virginia University – Username: westvirginiau

Kent State University – Username: KentStateU

Before you say yes to Snapchat for my

organization…

Heather Corey

hRcorey@gmail.com

Twitter: @hRcorey

Snapcaht: @hRcorey

Instagram: @imhrc