snapchat basics: how to use geofilters to engage your audience

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What is Snapchat?

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Post on 14-Feb-2017

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What is Snapchat?

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What Is Snapchat?

2014 Headlines

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What Is Snapchat?

2016 Headlines

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What Is Snapchat?

Stories

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Why Brands Use Snapchat

DemographicEngagementUnique Content Innovative

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Number of Daily Video Views (Billions)

Apr 2015

Nov 2015

Jan 2016

Jun 2016

0 2 4 6 8 10

150mActive Daily Users

66Average number of videos viewed/day

70%UK Users over the age of 18

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Unique Content

General Electric

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Innovative

Always Moving Forward

Snapchat Paid Content

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Discover Adverts

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Live Story Adverts

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Sponsored Lens

Snapchat Geofilters

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On Demand Geofilters

1. Design

2. Map

3. Buy

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Geofilters Cost and Metrics

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Snapchat Geofilters

4 Geofi l ter Tips

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1. Engage Don’t Promote

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2. Capture A Moment or Emotion

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3. Social Media Souvenir ‘I was here’

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4. Where Your Audience Works/Plays/Takes Selfies

Let’s Use the ‘Art of SmartphoneFilm-making’ Geofilter