snapchat course

SNAPCHAT FOR BUSINESS

OVERVIEW OF SNAPCHAT

SETUP YOUR ACCOUNT

CHECKLIST

What you need:

Email Address (decide on which one to use)

Password (think of one in advance)

Download App on Your Phone

Birthday

Username (you can’t change it later)

Mobile Number (for security, optional)

SETUP YOUR ACCOUNT

SETUP YOUR ACCOUNT

Username setup is important

As a user, it is your real name

As a business, it is your brand name & aligned

with the rest of your social channels

SETUP YOUR ACCOUNT

ADD FRIENDS

ADDING FRIENDS

Add by Username

Add from Address Book

Add by Snapcode

Add Nearby

Quick Add

ADDING FRIENDS

ADD ME

A

D

D

M

E

- Open Snapchat

- Point phone on

my yellow code

- Tap your screen

OR add by

username:

aymanitani

MESSAGE FRIENDS WITH TEXT,

PHOTOS, and VIDEOS

MESSAGE FRIENDS

Preparing your message

Selecting a friend

Knowing if they read your message

MESSAGE FRIENDS

There are three types of content you can share:

Text

Photos

Videos

CREATE YOUR SNAP

You are going to come across a

screen like this:

Take a Photo:

Tap the circle once

Take a Video:

Hold down on the circle

CREATE YOUR SNAP

You can review

your Snap before

you share it:

If you don’t like it,

simply delete it by

pressing X

CREATE YOUR SNAP

Select the length

of time a user can

view this piece of

content

CREATE YOUR SNAP

Select who you

want it to be sent

to

CREATE YOUR SNAP

MEANING OF DIFFERENT ICONS IMAGE SOURCE: https://support.snapchat.com/a/icon-index

EDITING TOOLS AND FILTERS

EDITING TOOLS AND FILTERS

Add text

Scribble or Draw

Filter (effects, temperature, time, speed, geo)

CREATE YOUR SNAP

Add Text:

Click on “T”

CREATE YOUR SNAP

Modify Text

Layout:

Multiple click

on “T”

CREATE YOUR SNAP

Scribble or Draw

Select Pen

Choose a Color

EXAMPLES OF TALENT ON SNAPCHAT

dabttll

SWIPE FOR FILTER EFFECTS

MAKE SURE FILTERS ARE ENABLED

STORIES

STORIES

Snapchat Story is a photo or video that you

share with all of your friends (or everyone).

They last for 24 hours and tend to act as your

story this last 24 hours. After 24 hours the

content disappears.

STORIES

In the Stories section of

the app you can see

your story, the stories of

others, and a glimpse

into the Discover

section of the app.

ADD SNAP TO YOUR STORY

Add to Story


Another way to

post to your story

EXPLORE STORIES OF OTHERS

View stories

shared by others

SEEING WHO VIEWED YOUR

STORIES

REVIEW YOUR STORY ACTIVITY

View how people

interacted with your

story


Someone Screenshot!

Download Your Story

Number of Views


Swipe Up


User who screenshot!

List of who viewed

DISCOVER

DISCOVER

Discover section houses the new format that

news and content generators will start to

gradually embrace

The content is built for consumption on a mobile

device, customized for short-attention spans,

and is within the disappearing format

DISCOVER

Read Article

Swipe Up

DISCOVER

View Video

Swipe Up

DISCOVER

DISCOVER

Live section of Snapchat contains curated cities

or events Snapchat chose to showcase to its

global community. All of the content in the live

channel is user generated, has a life span of 24

hours, and is meant to be broadcast globally

DISCOVER

When you view content from the live section it

gives you a rounded understanding of the city or

event (concert, news,…) being showcased

DISCOVER

SNAPCHAT METRICS FOR

BUSINESS

SNAPCHAT METRICS FOR BUSINESS

Story Snap Views (Reach)

Every story has an indicator to see how many

users actually viewed the video. Keep an eye on

it and make sure it grows.


Story Fallout Ratio (Audience Retention)

You can see the views per snap in your story. If

the first two videos start at 43 and the rest of the

videos are at 40 views, that means you lost the

interest of three viewers. Re-examine your

content and see where you lost them.


Snap Screenshots

Sharing content that triggers another user to

screenshot is a good indicator to keep an eye on.

See what type of content gets user to screenshot.

Snaps Received in Response

Getting a text, image, or video response to

content you posted is great engagement!

CONTENT STRATEGY

Part One

CONTENT STRATEGY

“The average human attention span in 2000 was

12 seconds, but by 2013 it was only 8 seconds

(1 second shorter than a goldfish!)”

SOURCE: http://advertising.microsoft.com/en/cl/31966/how-does-digital-affect-canadian-attention-spans

CONTENT STRATEGY

Creating content that is so unique that followers

are greatly compelled to open your snaps as

soon as they see your name posting content

CONTENT STRATEGY

Behind-the-scenes Content

Promotion Driven Content

Stories

Screenshot Trigger

Customer Support

CONTENT STRATEGY

Give them a sneak peak into your day-to-day

operations

Introduce them to the team

Give them a tour of your office, warehouse,

studio,…

Have different people create stories on different

days

CONTENT STRATEGY

Treasure Hunt on Snapchat: First one to find

and snap us these things wins X Y Z

Award for Best Snap and we resnap to all of our

followers

Screenshot this coupon/code SNAP for 30%

Snap us back a food doodle

10 random snaps by 12AM will win

CUSTOMER AND PRODUCT

SUPPORT

CUSTOMER AND PRODUCT SUPPORT

Customer Support done via video is a great

one-to-one personalized aspect of support that

diffuses tension, gets personalized service, and

resolves issues at hand


A lot of small businesses are relying on

WhatsApp to communicate with their customers

and video is a great addition to show them the

product, answer questions, show them how to

use it, resolve their issues,…


Scalability is an issue as you grow or if your

brand is very popular. Currently there are no

tools to empower team members to help out

and keeping track of pending support cases.

FOLLOW ACTIVE SNAPCHAT

USERS

ACTIVE SNAPCHAT USERS

This is a brief list of influential Snapchat users.

The objective of this list is to suggest people to

follow for you to get more ideas on how others

are generating content to see if you are

interested in doing something similar.


aymanitani (Me!, Digital Media Specialist)

shonduras (Shaun McBride, branded content)

mplatco (Michael Platco, branded content)

cyreneq (Cyrene Quiamco, illustration artist)

dabttll (Dasha Batelle, illustration artist)


Grubhub (food related)

itmeghan (Meghan Rienks, #girlsnightin)

thereal_kaitlin_ (“The Bachelorette”)

miologie (Snapchat artist)

nicholasmegalis (Vine star)


jeromejarr (Vine Star)

mashable (tech news source)

newyorkermag (news)

nowthisnews (news)

therealverge (online tech news)


SOURCES: http://socialmediadesk.tumblr.com/post/109303444771/thoughts-on-snapchat-for-news

https://twitter.com/newyorker/status/600377911577747456

https://twitter.com/verge/status/556394039340064769/photo/1


samsheffer (used to run content for

therealverge)

tacobell (food retailer)

audiusa (car manufacturer)

callofduty (game)

PRIVACY SETTINGS

PRIVACY SETTINGS

As a user (unlike a brand) you worry about who

can see your content and who can send you

content. Make sure your privacy settings are

set to “My Friends”.

PRIVACY SETTINGS – FOR USERS

PRIVACY SETTINGS

As a brand you want to maximize exposure of

your content so make sure your privacy settings

are set to “Everyone”.

PRIVACY SETTINGS – FOR BRANDS

SECURING YOUR SNAPCHAT

ACCOUNT

SECURING YOUR SNAPCHAT ACCOUNT

Securing your Snapchat account is an important

practice especially as you invest more time and

energy in becoming more active on Snapchat.


Start with a password that is complex:

characters, numbers, not a word that can be

found in the dictionary, has special characters,

made of at least 8 characters, you haven’t used

this password on other social networks and

email,…


Use two-factor authentication by configuring

your phone number. If there is suspicious

activity, Snapchat will send you an SMS to

confirm you are the rightful owner of the

account.

DELETING A SNAPCHAT ACCOUNT

DELETING YOUR SNAPCHAT ACCOUNT

To delete the Snapchat account you will need to

access the website at the link below:

https://accounts.snapchat.com/accounts/delete_a

ccount

DELETING YOUR SNAPCHAT ACCOUNT

You will be

asked to log in to

your account

where you have

a “Delete my

Account” option

TIP: HOW TO BLOCK PEOPLE


Generally it is not a good Social practice to

block users who follow you and interact with

you. However, if a user gets really annoying

and out of bounds, here are the steps to block

that user:


Single click

the name

you want to

block.

Press

“Settings”


One brand I was working with wanted to block a

specific user; however, it couldn’t find that user

in its address book. The trick here is to

manually add that user and then that gives you

the option to block him (same steps we covered

apply)

TIP: DELETING A SNAP FROM YOUR

STORY

TIP: DELETING A SNAP FROM YOUR STORY

Snapchat replays back your video and your

image before you post it to your story.

If you still want to delete the picture or video, you

can do so by clicking on the part that you don’t

like, it will play back, click on the delete button.

TIP: DELETING A SNAP FROM YOUR STORY

TIP: GROW YOUR FOLLOWERS


Discoverability on Snapchat is not straight

forward, so there are specific steps that you need

to take in order to increase the number of your

followers:


Share on your other Social Networks (Twitter,

Facebook,…) that you are on Snapchat. You

need to make an effort to periodically share to

get people to know that you are active on

Snapchat to connect with you there.


Use the Snapcode

to distribute it on

other Social

Networks and

even make

stickers of it and

share publicly


Add an email address and a mobile number

that people most commonly use for you and

have in their address book. Snapchat is

putting a bigger effort in connecting and

suggesting people to each other by using email

and phone numbers.


Content, content, content: Share on Snapchat

content so great and engaging that users

would recommend you via word of mouth to

others. Refer to the section on influencers to

follow them and learn from them.

SUMMARY

SUMMARY

Content shared on Snapchat disappears after a

set period that does not exceed 24 hours

It is mobile centric (no desktop access)

It is growing in popularity and attracting brands

and individuals in large numbers. Snapchat is

valued as of May 2015 at $16 Billion.

SETUP YOUR ACCOUNT

CREATE YOUR SNAP

You are going to come across a

screen like this:

Take a Photo:

Tap the circle once

Take a Video:

Hold down on the circle

CREATE YOUR SNAP

Scribble or Draw

Select Pen

Choose a Color

SWIPE FOR FILTER EFFECTS


Add to Story


User who screenshot!

List of who viewed


SOURCES: http://socialmediadesk.tumblr.com/post/109303444771/thoughts-on-snapchat-for-news

https://twitter.com/newyorker/status/600377911577747456

https://twitter.com/verge/status/556394039340064769/photo/1

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