Snapchat

GROUP 3

Snapchat for MarketersSnapchat has gone from being a simple photo and video sharing app to a marketing tool that cant be ignored. The app has come a long way since its humble beginnings in 2011; self-destructing photos and video are no longer just for smartphone-savvy teens theyre for marketers who want a creative way to reach their target audience.

Content Creators Users

Source: Study by University of WashingtonHow it can be used? Who uses it?

http://www.dailydot.com/irl/snapchat-camgirls-camcon/

Source: StatistaAge-wise split of Snapchat Users

"Snapchat is positioning itself as the most vivid, human way to chat.

How to effectively use SnapChat?

How to increase your number of followers?

Snapchat Still Images

Snap Ads between StoriesSnap Ads are skippable video ads that appear between Snapchat Stories (but not between individual Snaps within a user's Story). According to Snapchat, Snap Ads wont appear between every auto-advanced Story, only some.

Because Live Stories generate high levels of engagement, brands are now creating ads that seek to capitalize on the 10M20M Snapchatters who view Live Stories every day. Snapchat Live ad campaigns can cost brands $100K$500K

For brands that want to offer more information than Snap Ads' 10 second time limit allows, Expandable Snap Ads let Snapchat users swipe up on their device to see a longer video, install an app, or visit the company's website

Snapchat Geofilters

Geofilters, which are are geographically-determined text and/or graphics displayed over a Snapchat video or photo, offer Snapchatters a way to enhance their content and increase engagement with other users.

Brands may now design and purchase custom On-Demand Geofilters to help promote events and generate user engagement. Paid Geofilters are available and pricing is based on the square footage of the area you'd like it to apply to.

Snapchat Sponsored Lenses

Arguably the app's most popular feature, Snapchat lenses employ facial recognition and augmented reality software to change the appearance of a Snapchat user's face or incorporate fictional elements into a Snapchatter's content.

Brand sponsored lenses are becoming a popular way to engage millions of Snapchat users, but the price for one lensbetween $450K and $750k per daymakes this one of the most expensive ways to advertise on Snapchat

Discover Channel

Discover ChannelSnapchat Discover is open only to a select few publishers and media brands. These publishers curate regular editorial content for users to explore and push the boundaries of Snapchat's storytelling capabilities and format.

To reach audiences interested in Discover's curated content, brands may now purchase ads on Discover channels for $50K$100K per day. Snapchat also allows marketers to strike their own deals with media companies on Discover

Snapchat splits the ad revenue from inside Discover channels with their publishers, it stands to earn money from driving them more viewership.

The ones who set the snap on fire

Super Bowl Sunday is Americas biggest day of the year for advertising, which means every single media channel is flooded with brand messaging.

Teaming up with Huge and The Onion for Super Bowl 2014 to produce all the news that isnt football Audi created a number of humorous snaps, garnering one of the fastest-growing followings ever on the platform#StayUncompromisedCatch the fun here!

The results5,500 new Snapchat followers on the day of the game.More than 100,000 snap views.2,400 campaign mentions on Twitter totaling 37m impressions.2,500 new Twitter followers and 9,000 new Facebook fansEarned media inFast CompanyandAdweek

Snapchat is generally associated with the younger generation, so it seems like a natural option for a confectionary brand whose target audience is predominantly made up of hyperactive, sugar-swilling kids.

Partnering with Vine star Paul Logan, Sour Patch Kids used the power ofinfluencer marketingto massively increase its Snapchat following.

Logan created a five-day series of Snapchat stories around the theme sour then sweet, in which he got up to various types of mischief with a life-size Sour Patch Kid.

Check out the fun here!

The results120,000 new Snapchat followers.More than 6.8m Snapchat impressions generated (583k on day one).More than 26,000 screenshots.Snapchat campaign received roughly 1,900 Twitter mentions.

Sponsored taco lensThe brand launched a sponsored lens campaign thatturned consumers' headsinto a giant taco shell to celebrate Cinco de Mayoresulting in 224 million views in one day.They paid an estimated $750,000 for 24 hours of that filter. That works out to be 0.3 cents per view.In terms of unique playsor the number of times individual people interacted with the adthe campaign generated 12.5 years' worth of play in a day.Taco Bell and Snapchat credit the campaign as a success because the taco-shaped head was subtly branded and automatically played the chain's famous"bong"sound.