snapchat: more than selfies
TRANSCRIPT
Snapchat:
More than selfies
social.wvu.edu
#hesm15
#mcs12
Hi!
social.wvu.edu
Tony Dobies
Social media strategist,
West Virginia University
@DOBIEST
Candace Nelson
Senior writer,
West Virginia University
@Candace07
Should you be
on Snapchat?
social.wvu.edu
Yep!
social.wvu.edu
77%
social.wvu.edu
of college students use it
100 million
social.wvu.edu
daily active users (and growing)
Millenials are seeking
personal and private
relationships.
social.wvu.edu
Visual platforms are
growing.
social.wvu.edu
Facebook Twitter Instagram Snapchat Vine Tumblr
Percentage of teens who use social media in 2012 vs. 2015
2012 2015
Pew Research Institute
Recruiting prospective students.
social.wvu.edu
How can you
use Snapchat?
social.wvu.edu
Think audience first.
social.wvu.edu
Post 2-3 timesper week.
social.wvu.edu
social.wvu.edu
Create platform-specific content.
social.wvu.edu
Cross-promote on different platforms.
social.wvu.edu
What are some
examples?
social.wvu.edu
Ask WVU
social.wvu.edu
Takeover Tuesday
social.wvu.edu
The Ultimate West Virginia Road Trip
social.wvu.edu
Campus Gems
social.wvu.edu
How do you
overcome
limitations?
social.wvu.edu
“Campus Story” comes to our
university.
social.wvu.edu
PROBLEM
Tell better stories.
social.wvu.edu
SOLUTION
We received the dreaded email about third-party apps.
social.wvu.edu
PROBLEM
iPads.
social.wvu.edu
SOLUTION
I can’t get a geofilterapproved to save
my life.
social.wvu.edu
PROBLEM
social.wvu.edu
SOLUTION
One line of text isn’t enough!
social.wvu.edu
PROBLEM
We’ve got a trick for you.
social.wvu.edu
SOLUTION
My photos of screenshots
look like crap.
social.wvu.edu
PROBLEM
Try a gray backgroundand a dark room.
social.wvu.edu
SOLUTION
What is
the future
of Snapchat?
social.wvu.edu
It’s going to continue to
grow in popularity.
social.wvu.edu
If you pay, Snapchat will make it easier
for brands.
social.wvu.edu
It will be added to your list of
must-use social platforms.
social.wvu.edu
Questions?
Follow us on Snapchat:
WestVirginiaU
social.wvu.edu