Snapchat Overview

What is Snapchat?• A mobile, social media,

application• Snapchat is a way to

create bite-sized pieces of content, aka “Snaps”.

• Snaps stay on the app for 24 hours, then disappear. Users cannot save something sent to them.

How Does It Work?• The default screen is the camera page – Makes it easy to shoot a quick vide or take a quick picture.

• Choose a filter for your picture or add some text

•Additional image customization includes drawing on the pictures, adding emojis, and geo-filters.

• Snapchat also has a messaging feature. Here you can:

• Comment on specific snaps

• Send private snaps to a friend, or multiple friends

• If you don’t reply to a private snap, it disappears in 24 hours

How Does It Work? Snapchat stories show progression from start to finish

How We Are Using Snapchat• Influencer marketing• Giveaways• Storytelling and Quick

Recipe videos • Branded Geo-Filters

Why It’s Important• 60% of U.S. 13-34 year-old smartphone users are on Snapchat

• Snapchat creates Urgency

• Photos / Videos are only around for a limited amount of time (24 hours max)

• 400 Millions Snaps are posted every day

• 100 Million Daily Active Users

• Snapchat users feel more connected to brands they follow

Questions?