snapchat overview and how to use snapchat

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Snapchat Overview

Author: nicholas-quintero

Post on 14-Apr-2017




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  • Snapchat Overview

  • What is Snapchat?A mobile, social media, applicationSnapchat is a way to create bite-sized pieces of content, aka Snaps.Snaps stay on the app for 24 hours, then disappear. Users cannot save something sent to them.

  • How Does It Work?

    The default screen is the camera page Makes it easy to shoot a quick vide or take a quick picture. Choose a filter for your picture or add some textAdditional image customization includes drawing on the pictures, adding emojis, and geo-filters. Snapchat also has a messaging feature. Here you can: Comment on specific snaps Send private snaps to a friend, or multiple friends If you dont reply to a private snap, it disappears in 24 hours

  • How Does It Work?

    Snapchat stories show progression from start to finish

  • How We Are Using SnapchatInfluencer marketingGiveawaysStorytelling and Quick Recipe videos Branded Geo-Filters

  • Why Its Important

    60% of U.S. 13-34 year-old smartphone users are on Snapchat Snapchat creates Urgency Photos / Videos are only around for a limited amount of time (24 hours max) 400 Millions Snaps are posted every day 100 Million Daily Active Users Snapchat users feel more connected to brands they follow

  • Questions?