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Why are so many companies world- wide using Snapchat? Presented by Jason N. Fisico

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Post on 18-Jan-2017

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Why are so many companies world-wide using Snapchat?

Why are so many companies world-wide using Snapchat?Presented by Jason N. Fisico

Please refer to the Snapchat Overview Handouts for a better understanding of the presentation!

Add Snapchat to Your SkillsetWhat is Snapchat?What is the point?How is it used as a marketing tool?What can you get out of it?

Hands-on IntroductionNavigation through the different menusExplanation of purpose & options of each menuConsumer vs Corporate Approach Sharing w/ friends vs Building a brand imageWhy a casual approach is better for this platformReal-time examples of why companies can benefit

Snapchats Layout:

Panel 1: The Default Camera Screen

Panel 2: The Inbox Screen

Panel3: The Settings Screen

Panel 4: The Stories Screen

Panel 5: Snapchat Discover screen

Marketing PracticalitySnapchat allows you toPortray your companys true intentions & mission (office culture & product production)Tease your exclusive fan-base with quick videos/pictures of upcoming products or services (encourage Snapchat following)Hold contests that encourage viewers to use your productsPay for media coverage: Geofilters & Discover (explained in the next slide)

Geofilters (Paid Media)Hands-on ExamplesWhat are Geofilters?What is the point (Consumer vs Corporate)?How does it work?What does it cost?What is the process?

More Examples

Discover (Paid Media)Hands-on ExamplesWhat is discover?What is the point (Consumer vs Corporate)?How does it work?What does it cost?What is the process?

Works Cited (Images)http://www.shaunayala.com/snapchat-for-beginners-the-basics-of-snapchat/ https://twitter.com/tacobell/status/702586114931073024 http://www.scoopnest.com/user/HLNTV/614170207926382592http://andrewjweber.com/blog/tag/snapchat-geofilter/ http://www.dailydot.com/technology/snapchat-mcdonalds-geofilter/https://www.snapchat.com/