snapchat power point
TRANSCRIPT
Add Snapchat to Your Skillset
0What is Snapchat?0What is the point?0How is it used as a
marketing tool?0What can you get
out of it?
Hands-on Introduction0Navigation through the
different menus0Explanation of purpose &
options of each menu0Consumer vs Corporate
Approach Sharing w/ friends vs Building
a brand’ image Why a casual approach is
better for this platform Real-time examples of why
companies can benefit
Snapchat’s Layout:
Panel 1: The Default Camera Screen
Panel 2: The Inbox Screen
Panel 3: The Settings Screen
Panel 4: The Stories Screen
Panel 5: Snapchat Discover screen
Marketing Practicality
Snapchat allows you to…0Portray your company’s true intentions & mission
(office culture & product production)
0Tease your exclusive fan-base with quick videos/pictures of upcoming products or services (encourage Snapchat following)
0Hold contests that encourage viewers to use your products
0Pay for media coverage: Geofilters & Discover (explained in the next slide)
Geofilters (Paid Media)
0Hands-on Examples0What are Geofilters?0What is the point
(Consumer vs Corporate)?0How does it work?0What does it cost?0What is the process?
Discover (Paid Media)
0Hands-on Examples0What is discover?0What is the point
(Consumer vs Corporate)?0How does it work?0What does it cost?0What is the process?
Works Cited (Images)
http://www.shaunayala.com/snapchat-for-beginners-the-basics-of-snapchat/
https://twitter.com/tacobell/status/702586114931073024 http://www.scoopnest.com/user/HLNTV/614170207926382592 http://andrewjweber.com/blog/tag/snapchat-geofilter/ http://www.dailydot.com/technology/snapchat-mcdonalds-geofilter/ https://www.snapchat.com/