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Why are so many companies world- wide using Snapchat? Presented by Jason N. Fisico

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Why are so many companies world-wide using Snapchat?Presented by Jason N. Fisico

Please refer to the Snapchat Overview Handouts for a better understanding of the presentation!

Add Snapchat to Your Skillset

0What is Snapchat?0What is the point?0How is it used as a

marketing tool?0What can you get

out of it?

Hands-on Introduction0Navigation through the

different menus0Explanation of purpose &

options of each menu0Consumer vs Corporate

Approach Sharing w/ friends vs Building

a brand’ image Why a casual approach is

better for this platform Real-time examples of why

companies can benefit

Snapchat’s Layout:

Panel 1: The Default Camera Screen

Panel 2: The Inbox Screen

Panel 3: The Settings Screen

Panel 4: The Stories Screen

Panel 5: Snapchat Discover screen

Marketing Practicality

Snapchat allows you to…0Portray your company’s true intentions & mission

(office culture & product production)

0Tease your exclusive fan-base with quick videos/pictures of upcoming products or services (encourage Snapchat following)

0Hold contests that encourage viewers to use your products

0Pay for media coverage: Geofilters & Discover (explained in the next slide)

Geofilters (Paid Media)

0Hands-on Examples0What are Geofilters?0What is the point

(Consumer vs Corporate)?0How does it work?0What does it cost?0What is the process?

More Examples

Discover (Paid Media)

0Hands-on Examples0What is discover?0What is the point

(Consumer vs Corporate)?0How does it work?0What does it cost?0What is the process?