snapdeal case study
TRANSCRIPT
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#GooddeedwithSnapdeal
One good deed can make a big difference
By: Monika Doshi
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#Noble Initiative#Social media accounts
#Pay it Forward
#Your Turn Now
#Better Tomorrow
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Objective
To encourage people to do a #Gooddeedwithsnapdeal
To increase audience engagement
Position the brand in a good light during the festive season
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Execution..A video was created to popularize the idea that Gandhiji propounded –“ Be the change you wish to see in the world”
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A microsite was dedicated for the same
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Followers had to follow just four simple steps…
Moreover they could nominate two more friends to join the good - deed - chain
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What actually happened…
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Response…
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Closing thoughts -
A good way influence human behavior on social media platforms.
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