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MONDAY, APRIL 4, 2016

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Sneakers, pop-up stores formarathonBrands race to BostonDonna Goodison Sunday, April 03, 2016

0 COMMENTS 19 SHARES

Athletic brands are releasing Boston-themed sneakers and setting up pop-up stores

as they gear up for the 120th running of the Boston Marathon on April 18.

The Hub’s own New Balance has released two new limited-edition Boston-inspired

running shoes: the Fresh Foam Zante V2 Boston and the Fresh Foam 1080 Boston.

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New Balance designed both sneakers with “varsity-inspired” colors to give hat tilts to

the Hub’s many colleges. Boston features prominently on the outside of the sneakers

and insoles, which have an outline of Massachusetts with a heart marking the city.

The shoelace aglets are imprinted with the words “Run” and “Boston.”

Seattle’s Brooks Running Co. started sales Friday of limited-edition Nantucket-themed

versions of its Adrenaline GTS 16 shoe. The sneakers are designed to pay tribute to

Boston and the popular island destination’s coastal culture and seafaring roots. They

come in two plaids of Nantucket red, white and blue, with a lobster on the shoelace

locks, a sailboat and whale on the heels, and an anchor on the sockliners.

Two local running apparel companies also are taking advantage of Boston’s biggest

running event of the year with popup stores in the Back Bay, under landlord

Jamestown Properties’ “Run Boston Shop Boston” initiative.

Wellesley-based Tracksmith’s temporary showroom and runners’ lounge at 899

Boylston St. is inspired by this year’s marathon grand marshal, Roberta “Bobbi” Gibb.

In 1966, Gibb became the first woman to run and finish the Boston Marathon — as an

unregistered participant because a women’s division was not sanctioned until 1972.

Gibb also finished first among women in 1967 and 1968.

Tracksmith’s store will showcase its spring performance clothing and the limited-

edition Bobbi, women’s training shorts inspired by the pair Gibb wore for her 1966

race. The store also will include an art gallery with the first public exhibition of Gibb’s

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Enter Symbol or Company

Brooks Running Co.'s blue Nantucket Adrenaline GTS 16 sneakers

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paintings and sculptures, which explore her 1966 run.

The store debuts Wednesday and will remain open through May 8.

Allston-based Janji’s 3,000-square-foot popup store, at 144 Newbury St., also will be

open through May 8.

Both stores will host events, including midnight runs, guest running clubs, book

signings, pasta parties, film screenings and fitness classes.

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Donna Goodison for Boston Herald@dgoodison

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