snmg the record courier 2016 media kit
DESCRIPTION
ÂTRANSCRIPT
your target isour audience
local residents
second homeowners
visitors
RecordCourier.com
1503 Highway 395 North, Suite G | Gardnerville, NV 89410 | 775-782-5121March 2016
print | digital | advertising | marketing
2
What will you find in the Carson Valley?Tracing its roots back to 1875 as the Carson Valley News, The Record Courier is the oldest continuously run business in Douglas County. Publishing a print edition three times a week and digital edition 24/7, it is the leading source of community news in Carson Valley. The Record Courier is often rated among the best newspapers in Nevada by the Nevada Press Association. The awards include General Excellence, Best Website, Journalist of Merit, Best Online Writing, Best Overall Design and others.
The Record Courier is owned by Swift Communications and is part of the Sierra Nevada Media Group (SNMG). SNMG consists of newspapers and their websites across Northern Nevada. Our group includes newspapers and websites in Carson Valley, Lake Tahoe, Carson City and Fallon. The Big Nickel, Northern Nevada Business Weekly and Healthy Beginnings are also SNMG properties located in Reno. Advertisers can buy one of these markets or all of them with our one order, one bill, one contact service. Together you can reach readers of over 71,000 copies in all our print publications or 317,000 unique visitors of on our websites with just one phone call. We also have a host of digital services including email blasts, website design and behavioral targeting. We can also create a custom digital network targeting your best prospects anywhere in the country.
Carson Valley is a community nestled at the base of the awe inspiring Sierra Nevada Mountain Range. We’re located just a half hour drive away from Lake Tahoe, south of Reno and Carson City. The Carson Valley boasts Nevada’s oldest settlement, Genoa. We are a gateway between the Sierra Nevada mountain range and the Great Basin Desert. The Sierra Nevada contains over 32,000 acres of skiable terrain and is home to the Tahoe Rim Trail, a 162 mile hiking trail circumnavigating the ridges surrounding Lake Tahoe.
*Source: Alteryx
market overview
Population*
Gardnerville, Nevada � � � � � � � � � � � � � � 37,061Household Income*
Gardnerville, Nevada � � � � � � � � � $64,557Households*
Gardnerville, Nevada � � � � � � � � � � � � � �15,258Number of Business Establishments*
Businesses Locatedin this Area � � � � � � � � � � 37,061
audiencedemographics
print | digital | advertising | marketing
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PrintEditionThe Record-Courier was fi rst started in 1875 as the Carson
Valley News. The Record-Courier is owned and operated by
Swift Communications, a Nevada-based company.
The paid newspaper is
published on Wednesday,
Friday and Sunday. The
Record-Courier and its
affi liated website,
www.recordcourier.com,
focus on local and community
news. Special publications
include the Carson Valley
Almanac, the Douglas County
Parks & Recreation Guide, and
the Best of the Carson Valley.
DigitalServicesOur digital services mean more customers for you. Our
digital marketing tools fi nd your best prospects effi ciently.
• Targeted Digital Display Ads
• Behavioral Targeting
• Search Engine Marketing
• Social Media Marketing
• Targeted Mobile Marketing
• Website Design
• Video
powerful reach
RecordCourier.com30-day traffic*
PageViews � � � � � � � �308,567
UniqueVisitors � � � � � � � � � � �42,512
PageVisits � � � � � � � � � � � 105,351
*12-month average
print | digital | advertising | marketing
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The Record-Courierformat: newsprintfrequency: 3X weeklyquantity: 8,014 issue
Carson Valley Almanacformat: glossy magazinefrequency: annuallyquantity: 6,500 issue
Reach Carson Valley’s Best Consumerswith our Award-Winning Publications!
CoverageArea
product snapshot
Carson CityGenoaMindenGardnervilleWellington
South Lake TahoeMarkleeville
Coleville
LakeTahoe
N E V A D A
C A L I F O R N I A
96150
96120
96107
8944489410
89460
89411 89423
8970189705
distribution
Best of Carson Valleyformat: newsprintfrequency: annuallynumber of votes: 109,000
Douglas County Parks & Recreation Guide
format: magazinefrequency: tri-annuallyquantity: 22,000 issue
Brought to you by:Douglas County Parks & Recreation Department& City of South Lake Tahoe Recreation Services
C A R S O N V A L L E Y & S O U T H S H O R EC A R S O N V A L L E Y & S O U T H S H O R EC A R S O N V A L L E Y & S O U T H S H O R E
REGIONALREGIONALREGIONALRECREATIONRECREATIONRECREATION&&& TRANSPORTATIONTRANSPORTATIONTRANSPORTATION
GUIDEGUIDEGUIDE
WINTER/SPRING WINTER/SPRING WINTER/SPRING WINTER/SPRING WINTER/SPRING 20162016WINTER/SPRING WINTER/SPRING
For Marketing & Advertising Information, please visit us online at:www.RecordCourier.com and click on the ADVERTISE tab�
Or call us at: 775-782-5121
Street Address: 1503 Highway 395 North, Suite G, Gardnerville, NV 89410
The Record-Courier is the Carson Valley’s hometown
newspaper. Based in Gardnerville this publication distributes
three days a week (Wednesday, Friday and Sunday) and is
available at hundreds of convenient locations including
newspaper racks, grocery stores, convenience stores, hotels,
hospitals and by home delivery.
Our coverage area includes Douglas, Lyon, and Carson
City Counties in Nevada and Mono, Alpine and El Dorado
Counties in California.