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Page 1: SNOOP! - Council for the Advancement of Science Writingcasw.org/sites/default/files/Gosling_CASW2009.pdf · SNOOP! What your stuff says about you ... Straight no chaser—Thelonius
Page 2: SNOOP! - Council for the Advancement of Science Writingcasw.org/sites/default/files/Gosling_CASW2009.pdf · SNOOP! What your stuff says about you ... Straight no chaser—Thelonius

SNOOP! What your stuff says about you

Sam Gosling Department of Psychology

University of Texas, Austin, USA

Page 3: SNOOP! - Council for the Advancement of Science Writingcasw.org/sites/default/files/Gosling_CASW2009.pdf · SNOOP! What your stuff says about you ... Straight no chaser—Thelonius
Page 4: SNOOP! - Council for the Advancement of Science Writingcasw.org/sites/default/files/Gosling_CASW2009.pdf · SNOOP! What your stuff says about you ... Straight no chaser—Thelonius
Page 5: SNOOP! - Council for the Advancement of Science Writingcasw.org/sites/default/files/Gosling_CASW2009.pdf · SNOOP! What your stuff says about you ... Straight no chaser—Thelonius

Domains in which personality could be expressed

LOW CONTROL

HIGH CONTROL

PUBLIC

PRIVATE

Websites Attractiveness

Dorm rooms

Office space Nationality

Language style

Injuries

Dreams

Passwords

Underwear Journal

Wallet

Books

Thoughts

Writing

Movie prefs

Sleep

Social life

Food prefs

Music prefs

Residence

Profession

Handshake Sports prefs

Language content Appearance

Friends Car

Bumper sticker Email signature

Ans. Mach. message Geographic location

Page 6: SNOOP! - Council for the Advancement of Science Writingcasw.org/sites/default/files/Gosling_CASW2009.pdf · SNOOP! What your stuff says about you ... Straight no chaser—Thelonius

Physical environments: Offices and bedrooms

Virtual environments: websites Aural environments: Music

Page 7: SNOOP! - Council for the Advancement of Science Writingcasw.org/sites/default/files/Gosling_CASW2009.pdf · SNOOP! What your stuff says about you ... Straight no chaser—Thelonius
Page 8: SNOOP! - Council for the Advancement of Science Writingcasw.org/sites/default/files/Gosling_CASW2009.pdf · SNOOP! What your stuff says about you ... Straight no chaser—Thelonius

Top 10 1. Oops I did it again—Britney Spears 2. I’m a slave—Britney Spears 3. The dance—Garth Brooks 4. Crash—Dave Mathews Band 5. Wide open spaces—Dixie Chicks 6. Summer Lovin’—Grease Soundtrack 7. Bye Bye Bye—N’sync 8. Breathe—Faith Hill 9. Survivor—Destiny’s Child 10. Smell the color 9—Chris Rice

Top 10 1. Kind of Blue—Miles Davis 2. Giant steps—John Coltrane 3. Take five—Dave Brubeck 4. Goldberg Variations—Glenn Gould 5. Straight no chaser—Thelonius Monk 6. Fly—Nick Drake 7. Ray’s Blues—Ray Charles 8. Maiden Voyage—Herbie Hancock 9. Texas Flood—Stevie Ray Vaughn 10. Six Suites for Cello—Yo Yo Ma

Page 9: SNOOP! - Council for the Advancement of Science Writingcasw.org/sites/default/files/Gosling_CASW2009.pdf · SNOOP! What your stuff says about you ... Straight no chaser—Thelonius
Page 10: SNOOP! - Council for the Advancement of Science Writingcasw.org/sites/default/files/Gosling_CASW2009.pdf · SNOOP! What your stuff says about you ... Straight no chaser—Thelonius
Page 11: SNOOP! - Council for the Advancement of Science Writingcasw.org/sites/default/files/Gosling_CASW2009.pdf · SNOOP! What your stuff says about you ... Straight no chaser—Thelonius
Page 12: SNOOP! - Council for the Advancement of Science Writingcasw.org/sites/default/files/Gosling_CASW2009.pdf · SNOOP! What your stuff says about you ... Straight no chaser—Thelonius
Page 13: SNOOP! - Council for the Advancement of Science Writingcasw.org/sites/default/files/Gosling_CASW2009.pdf · SNOOP! What your stuff says about you ... Straight no chaser—Thelonius
Page 14: SNOOP! - Council for the Advancement of Science Writingcasw.org/sites/default/files/Gosling_CASW2009.pdf · SNOOP! What your stuff says about you ... Straight no chaser—Thelonius
Page 15: SNOOP! - Council for the Advancement of Science Writingcasw.org/sites/default/files/Gosling_CASW2009.pdf · SNOOP! What your stuff says about you ... Straight no chaser—Thelonius

Big Five personality dimensions

Openness to Experience (intellect, imagination, curiosity, creativity)

Conscientiousness

(order, duty, deliberation, self-discipline)

Extraversion

(sociability, assertiveness, activity, positive emotions)

Agreeableness

(trust, nurturance, kindness, cooperation)

Neuroticism

(anxiety, depression, moodiness,vulnerability to stress)

Page 16: SNOOP! - Council for the Advancement of Science Writingcasw.org/sites/default/files/Gosling_CASW2009.pdf · SNOOP! What your stuff says about you ... Straight no chaser—Thelonius
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Impressions based on music preferences

Top 10 1. Oops I did it again—Britney Spears 2. I’m a slave—Britney Spears 3. The dance—Garth Brooks 4. Crash—Dave Mathews Band 5. Wide open spaces—Dixie Chicks 6. Summer Lovin’—Grease Soundtrack 7. Bye Bye Bye—N’sync 8. Breathe—Faith Hill 9. Survivor—Destiny’s Child 10. Smell the color 9—Chris Rice

Top 10 1. Kind of Blue—Miles Davis 2. Giant steps—John Coltrane 3. Take five—Dave Brubeck 4. Goldberg Variations—Glenn Gould 5. Straight no chaser—Thelonius Monk 6. Fly—Nick Drake 7. Ray’s Blues—Ray Charles 8. Maiden Voyage—Herbie Hancock 9. Texas Flood—Stevie Ray Vaughn 10. Six Suites for Cello—Yo Yo Ma

Page 18: SNOOP! - Council for the Advancement of Science Writingcasw.org/sites/default/files/Gosling_CASW2009.pdf · SNOOP! What your stuff says about you ... Straight no chaser—Thelonius

Personal Websites

Page 19: SNOOP! - Council for the Advancement of Science Writingcasw.org/sites/default/files/Gosling_CASW2009.pdf · SNOOP! What your stuff says about you ... Straight no chaser—Thelonius

Facebook.com

Page 20: SNOOP! - Council for the Advancement of Science Writingcasw.org/sites/default/files/Gosling_CASW2009.pdf · SNOOP! What your stuff says about you ... Straight no chaser—Thelonius

Big Five personality dimensions

Openness to Experience (intellect, imagination, curiosity, creativity)

Conscientiousness

(order, duty, deliberation, self-discipline)

Extraversion

(sociability, assertiveness, activity, positive emotions)

Agreeableness

(trust, nurturance, kindness, cooperation)

Neuroticism

(anxiety, depression, moodiness,vulnerability to stress)

Page 21: SNOOP! - Council for the Advancement of Science Writingcasw.org/sites/default/files/Gosling_CASW2009.pdf · SNOOP! What your stuff says about you ... Straight no chaser—Thelonius

Extraversion Agreeableness Conscientiousness Neuroticism Openness

Trait

Mean accuracy level

Face Web Bed Office Music Social Short book site room top10 behavior meeting

Accuracy Across Domains

Page 22: SNOOP! - Council for the Advancement of Science Writingcasw.org/sites/default/files/Gosling_CASW2009.pdf · SNOOP! What your stuff says about you ... Straight no chaser—Thelonius
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