October 3, 2018

THESNOWCOIN Making skiing more affordable by creating a digital economy across the worldwide skiing community

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Over 115 million people around the world ski. 14 million in USA, 60 million in Europe and many more expected as China’s skiing revolution goes into full swing (https://www.powder.com/stories/ awakening/). The ski industry in the USA alone is valued at approximately 12 billion USD and is expected to grow in the upcoming decades (https://globaledge.msu.edu/blog/post/54517/ recent-trends-in-the-skiing-industry). Global ski equipment is expected to exceed 5.7 billion USD by 2020 (https://www.businesswire.com/news/home/20160921005743/en/Global-Ski-Equipment-Market-Witness-Growth-2020).

For many people and especially for younger people and aspiring competitive skiers, affordability is the biggest pain point for participation in the sport they love.

TheSnowCoin (SNOW) in tandem with The Snow App by pandaHAUS seeks to make the sport more affordable by serving as a discount token for gear, lift tickets, accommodations and food and drink near ski hills. SNOW tokens can be earned in The Snow App by pandaHAUS and used for discounts at participating ski hills, stores, hotels and restaurants world-wide. The SNOW token is also the only accepted payment method for placing ads in The Snow App by pandaHAUS. ThePandaFund also makes grants of the SNOW tokens to aspiring competitive skiers to give them help financing their competitive or Olympic dreams.

October 3, 2018

MISSION Bringing the worldwide skiing community together in a social platform that empowers their love of the sport and ability to participate in it affordably via the SNOW token.

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VISION The Snow App by pandaHAUS was built based on the idea of Jan Hudec, an Olympic medalist known as “the panda” to create a large community around skiing that could share wealth generated from the sport with those who participate in the sport, especially competitive skiers. Jan partnered with an elite product/tech team to implement the vision and the result is a single platform where skiers can share their love of and knowledge about skiing in an app which shares the wealth of the sport with the participants in the sport via the SNOW token.

October 3, 2018

About The Snow App Building “the Facebook of skiing” was a daunting technical task. Facebook is 60 million lines of code, and 1 million lines of code costs 20-30 million dollars to produce ( https://www.linkedin.com/pulse/20140909201849-28760747- how-much-did-it-cost-to-build-facebook-i-ll-tell-you-but-here-s-why-you- shouldn-t-be-asking ). Thanks to “the panda’s” connections, an elite tech team stepped forward and gave The Snow App by pandaHAUS an exclusive license for a ski app to 15 years worth of their backend work know as CORE.

The CORE product team then built an app owned by pandaHAUS for 2 years on top of this platform.

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October 3, 2018

The result is a market ready product built over years at our own expense. The app is live in the app stores under pandaHAUS and has undergone over a year of fit to market tuning and user feedback resulting in an exciting updated version that will be published in October 2018. This new version of The Snow App with multi-language translations is set for a big year with a worldwide marketing push and major SNOW giveaway within the app.

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October 3, 2018

About TheSnowCoin (SNOW) By weaving TheSnowCoin (SNOW) into the fabric of The Snow App by pandaHAUS technology platform, we build a digital economy within that app that allows the wealth of the community to be shared.

This also enables convenient transactions related to skiing (advertising, exchanging SNOW for lift tickets and donating SNOW to aspiring young skiers and more). Through the implementation of TheSnowCoin (SNOW), a powerful digital economy is created.

Addressable Problems in the Skiing Market and Our Solutions In addition to helping make the sport more affordable for recreational and professional skiers, we also seek to equitably share the wealth created in The Snow App digital community with its participants. Modern app ecosystems (Facebook, Instagram and others) do not fairly share their wealth with the community. Users’ privacy is mined relentlessly and sold to the highest bidder with no compensation other than free use of the app to the user. Content providers’ content is used to drive engagement with most of the money going to the app ecosystem. This puts a lot of financial pressure on the content provider and de-motivates or disables their ability to continue to deliver excellent content over time.

We also become the web holding all the participants in the skiing community together and allowing them to interact with all the other participants in the sport (advertisers, ski hills, coaches and competitive skiers, recreational skiers, ski families, etc.).

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October 3, 2018

�PROBLEM Affordability. Lift tickets, ski rentals, travel, lodging and gear are very expensive for individuals, and even more so for families who head to the slopes infrequently and rent gear. The expense is simply the nature of the sport, and millions are happy to pay it. However if lift tickets and other skiing related expenses were more affordable, they would ski more.

SOLUTION The Snow App by pandaHAUS partners with ski hills and the related ecosystem and gives them a platform to reach their audience with trackable discount offers via SNOW tokens. By getting more direct electronic access to their customers and potential customers, advertising budgets can become free lift tickets for SNOW token holders. The same direct customer access platform power applies for hotels, restaurants and ski shops. All ski community participants win when marketing budgets turn into giveaway budgets which accomplish the same goal of reaching the relevant audience with their offers.

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October 3, 2018

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PROBLEM Affordability. Racing and training is expensive. For most youth in this category, the burden falls on the parents and it easily costs over 10,000 USD per year for a young person to race competitively. For college age skiers who are racing competitively, the cost is even greater and in many cases they do not have the help of parents. That kills many dreams unnecessarily. And raising money to ski competitively is hard, because donors will not get a tax benefit by giving (this kind of giving does not fall into tax exempt categories).

SOLUTION The Snow App by pandaHAUS through its pandaFUND enables continuous giveback from affluent supporters of the sport to athletes in need via the SNOW token. This is part of the wealth sharing discussed above. SNOW tokens are donated each year to the pandaFUND or directly to athletes features by The Snow App. Athletes selling tokens that have the utility value described in this white paper to wealthy individuals who buy the tokens to help the skiers in need and then write them off or profit from the purchase depending on markets that may exist for the token.

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October 3, 2018

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PROBLEM Affordability. Coaches have poor communications tools to interact with their ski team members including the parents. And they have great logistical difficulty collecting dues.

SOLUTION The Snow App by pandaHAUS solves the communication issues and the SNOW token makes collecting dues “one touch” easy. And there is a secure and easy to use coaches room within The Snow App by pandaHAUS that can be entered with a code given to the members and their parents. Threaded discussions with native notifications on important messages are part of the basic functionality, and videos and event links can be posted in the coaches room.

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October 3, 2018

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PROBLEM Affordability. Coaches have poor communications tools to interact with their ski team members including the parents. And they have great logistical difficulty collecting dues.

SOLUTION The Snow App by pandaHAUS solves the communication issues and the SNOW token makes collecting dues “one touch” easy. And there is a secure and easy to use coaches room within The Snow App by pandaHAUS that can be entered with a code given to the members and their parents. Threaded discussions with native notifications on important messages are part of the basic functionality, and videos and event links can be posted in the coaches room.

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October 3, 2018

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PROBLEM Lack of choice in reaching skiing fans with interactive ads (print media, bill boards and television ads are viewable only, viewers cannot respond easily to a call to action or find more information in a single action/click).

SOLUTION The Snow App by pandaHAUS lets large advertisers reach fans in distinct geographic areas with defined interests and ski habits with clickable banners, instagram style autoplaying video ads with “Shop now” or “Learn more” buttons, and much more.

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October 3, 2018

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PROBLEM There are millions of small business owners around the world who are near ski areas or who wish to reach a skiing specific audience with their offering, and whose only affordable advertising method is social media and word of mouth (they cannot afford radio, tv or billboards). And since a lot of the skiing community is not active on Facebook (young people are turning off from this platform more and more), and because Facebook is not a skiing specific community, small businesses lack choice and options for better social media access to skiers.

SOLUTION The Snow App by pandaHAUS has small business advertising packages that are affordable and which reach the desired audience in the desired geography. The system is turnkey and easy to use, so the small business can simply place a banner ad from the web using SNOW tokens to pay in minutes and see simple play reports within the app and on the web via our reporting console.

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October 3, 2018

TheSnowCoin (SNOW) Solution By weaving TheSnowCoin (SNOW) into the functionality of The Snow App by pandaHAUS we are able to share wealth with the different stakeholders in our community and make the sport more affordable to people with ad budgets becoming giveaway of product and lift ticket budgets.

Skiers: A pool of 500 million SNOW has been set aside for them to earn by adding value to the community in a variety of ways (using the app, posting good content in forums, inviting their friends to the app, taking surveys from advertisers, moderating forums). The users receive points for these activities in the app which are convertible to SNOW.

Content providers who agree to promote our app can deliver their content into the app in exchange for SNOW on a low cost subscription basis.

Ski Areas who partner with us can sell lift tickets and merchandise with SNOW that are bought and delivered within the app with a single click.

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October 3, 2018

Using SNOW within the app ecosystem Advertisers must buy SNOW equate run ads within The Snow App ecosystem.

SNOW can also be used to buy items in The Snow Store store (lift tickets, merchandise and other goods supplied by organizations who want to reach our community with offers or obtain SNOW in exchange for their goods and services).

SNOW can also be donated to deserving athletes via the pandaFUND or directly via our crowdfunding system.

SNOW can also be used by recreational youth skiers/coaches/parents to pay dues and fees related to organised racing.

Primary Monetization model The Snow App makes money from its holding of SNOW tokens from ads, premium app upgrades, sale of stickers and also from sale of merchandise and commissions on sale of goods.

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October 3, 2018

Market Expansion Plan We have planned significant marketing efforts to expand our small community of 5000+ die hard skiers into millions around the world. Users of The Snow App by pandaHAUS earn pandaPOINTs for certain activities within the app. These points can be used to buy things in our store including the SNOW token, and we have allocated 400 million of the 500 million SNOW tokens reserved for the community in the User Growth Fund for this purpose (the other 100 million are used by the pandaFUND to help deserving athletes). We expect millions of people around the world will be interested in earning free SNOW tokens that can be used to buy lift tickets or pay for food and drink at restaurants near ski hills.

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Team Our team of developers have worked together for over a decade on dozens of sophisticated products serving millions of unique users around the world. We have close to 50 brand ambassadors who are professional skiers who help with marketing and community and business partner outreach. We have an experienced executive team who are all avid skiers and enthusiasts of the sport. We continue to hire and attract top people in all categories of our business as we prepare for a big expansion in the worldwide ski community.

Token Offering We have created 1.5 billion SNOW on the Stellar platform, no further SNOW can ever exist as the issuing account has been irrevocably locked. We are offering 400 million of these tokens to qualified buyers in our 5 stage token sale which ends in early 2019. Any unsold tokens are donated to the pandaFUND, which gives grants of SNOW tokens to deserving athletes to help them along their path to success or Olympic glory.

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October 3, 2018

Use of Proceeds Since The Snow App by pandaHAUS is built, proceeds go towards marketing, community building, bandwidth and servers and continued development.

Why Stellar? Stellar is an exciting platform with fast transaction speed, low transfer fees, and endorsement from IBM who along with a network of banks is using Stellar to move money across borders throughout the South Pacific. Because we are using SNOW as a tokenized buying method for purchase of lift tickets, merchandise and crowdfunded donations, we needed the speed, stability and low cost of transfer. An additional benefit of Stellar is the automatic listing of SNOW on the StellarTerm Decentralized Exchange, allowing our user community and investors to unlock value outside The Snow App by pandaHAUS ecosystem with SNOW.

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