s.n.r sons college (autonomous) coimbatore- 641 006 …

S.N.R SONS COLLEGE (AUTONOMOUS)

COIMBATORE- 641 006

S.N.R. INSTITUTE OF MANAGEMENT SCIENCES

MBA

(For the Students Admitted during 2015)

SCHEME OF EXAMINATIONS

S.No Course Code

Course CreditsExamination

Du

r.of

E

xam CIA CE Total

Semester � I1.1 15MBA101 Management Concepts 4 3 40 60 1001.2 15MBA102 Organizational Behaviour 4 3 40 60 1001.3 15MBA103 Managerial Economics 4 3 40 60 1001.4 15MBA104 Accounting for Manager 4 3 40 60 1001.5 15MBA105 Mathematical and Statistical

methods for Business4 3 40 60 100

1.6 15MBA106 Marketing Management 4 3 40 60 1001.7 15MBA107 Communication 2 2 - - -Semester II2.1 15MBA201 Production & Operations

Management4 3 40 60 100

2.2 15MBA202 Financial Management 4 3 40 60 1002.3 15MBA203 Human Resource

Management4 3 40 60 100

2.4 15MBA204 Operations Research for Business

4 3 40 60 100

2.5 15MBA205 Research Methods for Management

4 3 40 60 100

2.6 15MBA206 Business Environment 2 2 100 - 1002.7 15MBA207 Term Paper -1 4 - - -Semester III3.1 15MBA301 Strategic Management 4 3 40 60 1003.2 15MBA302 Entrepreneurship

Development4 3 40 60 100

3.3 Elective 3 3 40 60 1003.4 Elective 3 3 40 60 1003.5 Elective 3 3 40 60 1003.6 Elective 3 3 40 60 1003.7 15MBA331 Summer Project 4 - 40 60 100

3.8 15MBA332 Term Paper-II 4 - - - -Semester IV4.1 Elective 3 3 40 60 1004.2 Elective 3 3 40 60 1004.3 Elective 3 3 40 60 1004,4 Elective 3 3 40 60 1004.5 15MBA429 Internship 8 3 100 100 200

Total 100 - - - 2500

Communication, Term paper1 and Term Paper 2 will be evaluated using Grading system and entered in transcription sheet. The marks will be converted into grades.

CIA � Continuous Internal AssessmentCE � Comprehensive Examination

1. Evaluation of students� performance will be based on both Continuous Internal Assessment (CIA) and Comprehensive Examination (CE) for Core and Elective courses.The CIA shall comprise multiple components of assessment such as quizzes, assignments, case analyses, simulation, classroom participation, student presentations, internal examination, field study, Role Play, mini project etc. The faculty concerned may decide appropriate mixture of components for their courses, provided there shall be not less than three components of assessment, excluding the internal examination, for each Course.

2. CIA shall carry a weightage of 40% and the CE 60%. The � internal examination� component of CIA shall carry 15 marks. The remaining 25 marks of the CIA shall comprise other components.

Total Credits for the Programme : 100Total Marks : 2500

Dr. V.LathaCHAIRPERSON

BOARD OF STUDIES MBAS. N. R. SONS COLLEGE (Autonomous)

Coimbatore � 641 006.

LIST OF ELECTIVIES FOR SEMESTER – III & IV

MARKETING

S.No. Course Code Subject

1 15MBAM01 Consumer Behaviour

2 15MBAM02 Integrated Marketing Communication

3 15MBAM03 Sales and Distribution Management

4 15MBAM04 Customer Relationship Management

5 15MBAM05 Services Marketing

6 15MBAM06 Brand Management

7 15MBAM07 Rural Marketing

8 15MBAM08 International Marketing

HUMAN RESOURCE


1 15MBAH01 Performance Management

2 15MBAH02 Training and Development

3 15MBAHO3 Organizational Change and Development

4 15MBAH04 Organizational Design for Excellence

5 15MBAH05 Industrial Relations and Labour Laws

6 15MBAH06 Negotiation and conflict Management

7 15MBAH07 Compensation and Reward Management

8 15MBAH08 International Human Resource Management

FINANCE


1 15MBAF01 Security Analysis and Portfolio Management

2 15MBAF02 Financial Services

3 15MBAF03 Insurance and Risk Management

4 15MBAF04 Banking

5 15MBAF05 Derivatives Management

6 15MBAF06 Mergers and Acquisitions

7 15MBAF07 International Financial Management

8 15MBAF08 Financial Markets

SYSTEM


1 15MBAS01 Software Project Management

2 15MBAS02 Internet and E-Commerce

3 15MBAS03 Information Security Systems

4 15MBAS04 Information Technology Applications

5 15MBAS05 Enterprise Resource Planning

6 15MBAS06 Software Quality Assurance

7 15MBAS07 Data Warehousing and Data Mining

8 15MBAS08 Analysis and Design of Information Systems

PRODUCTION


1 15MBAP01 Integrated Materials Management

2 15MBAP02 Advanced Production Management

3 15MBAP03 Operations Strategy

4 15MBAP04 Total Quality Management

5 15MBAP05 Six Sigma

6 15MBAP06 Supply Chain Management

7 15MBAP07 World class Manufacturing

8 15MBAP08 Technology Management

1

SEMESTER - I

COURSE CODE:15 MBA 101

MANAGEMENT CONCEPTS

Objective: This course would enable the students to understand and execute the basic principles

of management, to formally review the foundation theories and concepts of management

facilitating better decision making and administrative skills.

UNIT – I

Management -Science – Theory and Practice - Evolution of Management thought –

Scope- Level of Management- Management Skills- Functions of Manager --External

Environment - Social Responsibility and Ethics- Basis of Global Management.

UNIT – II

Nature and Purpose of Planning- Meaning Forms, types, Planning Process – Vision and

Mission -Strategies - Objectives –MBO- Policies -Planning Premises -Decision Making – Types

Of Decisions- Decision making techniques- Global Planning

UNIT – III

The Nature of Organizing – Need-Steps- Organisational Structure -Departmentation –

Types - Line / Staff Authority and Delegation - Decentralization – New trends in Organising-

Effective Organising - Global Organizing

UNIT - IV

Directing function-Leadership-definition and approaches- Human Factors and Motivation

- Need - Communication – Function – process - Communication in Organizations - Breakdown

in Communication - Effective Communication - Electronic media in communication-Leadership

–Approaches

UNIT – V

System and Process of Controlling – Kinds of Control-Control Techniques and

Information Technology - Productivity and Operations Management - Overall Control -

Preventive Control- Global Controlling and Global Challenges.

TEXT BOOK:

Koontz, Harold and Weihrich, Heinz (2010). Essentials of Management: An International

Perspective, 8/e; New Delhi: Tata McGraw Hill

REFERENCES:

1.L.M.Prasand - Principles of Management

2. Stoner and Wankal, Management – PHI, 2007.

3. Robbins. S. P - Fundamentals of Management-Pearson 2006.

1

SEMESTER - I

COURSE CODE: 15 MBA 102

ORGANIZATIONAL BEHAVIOUR

Objective: This course aims to provide insights to understand behavioural processes of

individual, team and organizations. At the end of this course, students are expected to

demonstrate knowledge about human behaviour in organisations, to display the right kind of

attitudes towards others and to display effectiveness in their interpersonal behaviour.

UNIT – I

Organisation Behaviour : Concept and Nature of OB - Contributing Disciplines to OB -

Applying Knowledge of OB to Managerial Practice - Foundation of OB - Human Behavior

Approach to Management

UNIT – II

Individual Dimensions of OB: Personality Determinants, Theories of Personality

Assessment -Intelligence: - Emotional Intelligence: Scope and Application –Attitude and

Values, Perception, Learning

UNIT – III

Leadership and Motivation: Theories of Leadership - Trait Theories, Behavioral Theories

and Contingency Theories - Recent Approach to Leadership - Contemporary Issues -

Motivation: Early Theories and Contemporary Theories

UNIT – IV Interactive Dimensions of OB: Group Dynamics and Behaviour - Work Teams and

Creating High Performance Teams - Power and Authority - Organizational Politics, Conflicts

and Negotiation - Organisational Culture - Organisational Effectiveness, Organizational

Development.

UNIT – V

Global Challenges and Opportunity of OB: Organizational Change and Change

Management - Stress and Stress Management - Global Work Force Diversity and Managing

Diversity - Empowerment - Counseling

TEXT BOOK:

Stepen. P. Robbins, Organisational Behaviour, Prentice Hall of India: New Delhi.

REFERENCES:

1. Prasad. L. M, Organisational Behaviour, Sultan Chand & Sons: New Delhi.

2. Paul Hersey and K. H Blanchard - Management of Organizational Behaviour, Prentice

Hall: New Jersey.

3. Mc Shane and Glinew, Organisational Behaviour, Tata McGraw Hill: New Delhi.

4. Newstorm.J.W and Keith Davis - Organizational Behaviour, Tata McGraw Hill: New

Delhi.

5. Umasekaran, Organisational Behaviour, Tata McGraw Hill, New Delhi.

1

SEMESTER - I


MANAGERIAL ECONOMICS

Objective: The course is organized to provide the students in understanding the economic theory

and analytical tools that can be used in decision-making process. At the end of this course,

students would be able to apply the demand forecasting techniques, identify the conditions under

which a firm operates in monopolistic, oligopolistic, and monopolistically competitive and

explain the impact of macroeconomic forces in which the business is operating and to which it

must adjust

UNIT –I

Meaning - Definition - Nature and Scope of Managerial Economics - Managerial

Economics Related with other disciplines – Role of Managerial Economist - Basic Concepts

used in Managerial Economics. Law of Demand – Meaning – Determinants - Types of Demand -

Elasticity of Demand – Types – Consumer Equilibrium - Demand Forecasting.

UNIT - II

Law of Supply - Meaning and Determinants - Production Function - ISO Quant - ISO -

Cost - Producers equilibrium – Expansion Path - Cobb Douglas Production Function - Laws of

returns – Law of Variable Proportion – Law of Returns to Scale - Economies of scale.

UNIT - III

Cost Analysis and Break Even Analysis - Cost concept - Opportunity cost - Out of pocket

cost and book cost - Fixed variable cost - Explicit implicit cost - Average - marginal short run -

long run cost - Cost out put relationship in short run - Long run - Cost reduction and cost control

- Revenue - meaning – concepts - Relationship between AR an MR.

UNIT - IV

Market Structure - Classification of Markets - Pricing Under perfect competition –

Market period - Short run, long run price determination for firm and Industry - Monopoly - Price

determination in discrimination monopoly - Monopolistic Competition - Group equilibrium –

Oligopoly.

UNIT - V

National Income - concepts - Methods for measuring National Income – Difficulties in

estimating National Income – Business Cycle – Inflation and Deflation – Balance of Payment –

Monetary and Fiscal Policies.

TEXT BOOK: Managerial Economics - PL Metha, Sultan Chand & Sons, 16

th Edition, 2010.

REFERENCES:

1. Managerial Economics – RL Varshani & KL Maheswari, PHI, 2nd

Edition, 2009. 2. Managerial Economics – Craig H. Petersen W. Cris Lewis, Sudjork, Jain Pearson

Education, 4th

Edition, 2009. 3. Managerial Economics – Athmanath, Excel Books (EB) Publication, 2007

1

SEMESTER – I

COURSE CODE: 15 MBA104

ACCOUNTING FOR MANAGERS

Objective: This course gives the development and use of accounting information in different

type of organizations for the purpose of decision making, planning, control, and performance

evaluation and after studying this course student can able to control and measuring the overall

managerial efficiency of the business.

UNIT – I

Financial Accounting – Preparation of Trading, Profit and Loss account and Balance Sheet

(Problems). Depreciation – Meaning – Methods – Straight Line Method – Written Down Value

Method – Sinking Fund Method – Annuity Method (Problems) – Cost Accounting – Meaning –

Distinction between Financial Accounting and Cost Accounting – Elements of Cost – Cost Sheet

(Problems).

UNIT – II

Financial Statement Analysis – Objectives – Techniques – Comparative Statements –

Common Size Statement – Trend Percentage. Accounting Ratios – Liquidity, Profitability,

Turnover and Market test Ratio (Problems).

UNIT – III

Fund Flow Statement Analysis – Sources and Application of Funds – Statement of Changes

in Working Capital – Computation of Fund from Operation – Working for Computation of

various sources and uses – Preparation of Fund Flow Statement. Cash Flow Statement –

Problems – Distinction between fund flow and cash flow statement.

UNIT – IV

Marginal costing – Distinction between Marginal Costing and Absorption Costing –

Contribution – P/V Ratio, Margin of Safety, Break Even Point (Problems) – Break Even Chart –

Uses and Limitations of Break Even Chart – Decision making under Marginal Costing System.

UNIT-V

Budget – Budgeting and Budgetary Control – Types of budgets – Preparation of Production,

Purchases and Cash budgets – Preparation of flexible budgets (Problems) – Zero Base

Budgeting.

TEXT BOOK:

Jain S.P and Narang K.L, Financial Accounting, Kalyani Publishers.

REFERENCES:

1. Jain S.P and Narang K.L, Cost Accounting, Kalyani Publishers.

2. Sharma R.K and Sashi Gupta, Management Accounting, Kalyani Publishers. s

1

SEMESTER - I


MATHEMATICS AND STATISTICAL METHODS

FOR BUSINESS

Objective: To understand and apply the concepts of statistics and mathematics in business.

UNIT - I: Basic Mathematics Set Theory - basic concepts- set operations (Only through Venn diagrams) - Application

Problems - Matrix operations and applications.

UNIT - II: Differentiation and Integration

Basic Concept of differentiation and Integration - optimization concepts - use of differentiation in business problems - concepts of total cost, marginal cost, average cost, total Revenue, Marginal revenue - Cost Optimization techniques.

UNIT - III: Basic Concepts in Statistics Measures of Central Tendencies – Mean, Median and Mode. Measures of Dispersion –

mean deviation and standard deviation – Coefficient of variation. Simple Correlation and Regression (problems related to business applications).

UNIT - IV: Probability Definitions- addition and multiplication Rules (only statements) - simple business

application problems - probability distribution- expected value concept Theoretical Probability Distributions: Binomial, Poisson and Normal (Simple business

application problems). UNIT - V: Index Numbers Basic concept of index numbers- simple and weighted index numbers- Business index numbers - CPI, WPI, Sensex, Nifty, Production index.

Time Series: Components of Time series - Methods of measuring Trend and Seasonal variations (only method of simple averages) - Uses of time series for business forecasting.

TEXT BOOKS: 1. V.Sundaresan, S.D.Jeyaseelan, An introduction to Business Mathematics.

2. S.P. Gupta, Statistical Methods.

REFERENCES : 1. Richard I, Levin & David S Rubin - Statistics for Management 2. D.N.Elhance - Fundamentals of Statistics

1

SEMESTER -I


MARKETING MANAGEMENT

Objectives : This course is intended to introduce to the students the fundamental principles of

marketing. By the end of this course students will be able to analyze the marketing and business

environment, Prepare a Marketing plan and Design the market offering, price, distribution and

communication strategy

UNIT - I

Marketing Concepts- Marketing Mix – Components - Developing Marketing Strategies

and Plans- Gathering Information and Scanning the Environment- Consumer behaviour-Basic

model, buying decision process

UNIT - II Market Segmentation - Levels, Bases, Market Targeting - Effective Criteria - Market

Positioning - Product- levels, classification and product mix-New product development –

Process, Challenges, Product Life Cycle – Strategies at various stages in PLC. Pricing- Meaning,

factors influencing pricing, procedure, objectives, pricing methods,

UNIT - III

Marketing Channel System - Functions and Flows - Channel Design - Channel

Management - Selection, Training, Motivation and Evaluation of Channel Members -Market

Logistics Decisions.

UNIT - IV Integrated Marketing Communication Process and Mix, Advertising, Sales Promotion

and Public Relation Decision.

Direct Marketing - Growth, Benefits and Channels, Telemarketing, Sales Force

Objectives, Structure, Size and Compensation.

UNIT - V

Marketing Information Systems, Changing Marketing Practices: B2C, B2B, C2C, C2B -

Setting Up Web Sites - CRM - Attracting and Retaining Customers .

TEXT BOOK:

Philip Kotler, Kevin Lane Keller, Abraham Koshy, and Mithileshwar Jha (2012) Marketing

Management: A South Asian Perspective, 14/e; New Delhi: Pearson Education

REFERENCES:

1. Ramasamy, V.S and Namakumari, S. (2009). Marketing Management: Global

perspective Indian Context, 4/e; New Delhi: Macmillan India

2. Michael, J. Etzel, Bruce, J. Walker, William, J. Stanton and Ajay Pandit (2009).

Marketing Concepts and Cases, 14/e; New Delhi: Tata McGraw-Hill

1

SEMESTER-1

COURSE CODE:15MBA107

COMMUNICATION

Objectives: The course is designed to build communication skills of students essential to

business graduates. At the end of the course the students will be able to frame and write effective

business messages and draft formal and informal reports , show sensitivity when communicating

cross-culturally and communicate effectively in teams, make effective power point presentations

and, use and choose the appropriate electronic media to communicate and apply the skills of

business etiquette

Content

Understanding the Foundations of Business Communication – Communicating in

Organizational Settings; Using Technology in Business Settings; Making Ethical

Communication choices.

Team and Interpersonal Communication – Collaborative Communication; Preparing,

Conducting and Contributing to Efficient meetings; Listening skills; Nonverbal

Communication, Business Etiquette.

Communicating across Cultures; Enhancing Sensitivity to Culture and Diversity.

Planning, Writing and Completing Business Messages, Positive messages, Negative

messages and Persuasive messages.E-mail Messages

Planning, Writing and Completing reports, Informational reports, Analytical reports.

Designing and Delivering Oral and Online Presentations – Enhancing Presentations with

Slides and other Visuals.

There will be no internal and Comprehensive Examination

TEXT BOOK:

Bovee, Courtland L, Thill, John V and Abha Chatterjee (2010). Business Communication Today,

10/e, New Delhi: Pearson

REFERENCES:

1. Lesikar, Raymond V. and Flatley, Marie E, Rentz, katheryn, Pande, Neeraja (2009).

Basic Business Communication, 11/e, New Delhi: Tata McGraw-Hill

2. Chaturvedi, P. D. and Chaturvedi, Mukesh (2011). Business Communication, 2/e; New

Delhi: Pearson Education

1

SEMESTER - II

COURSE CODE: 15MBA 201

PRODUCTION AND OPERATIONS MANAGEMENT

Objective: To enable the students to acquire knowledge on the processes, principles and

functions of production and operations management. It would educate the students to correlate

with operational concepts in the industrial scenario so as to inculcate in them the seeds of

confidence and knowledge to design and execute successful operations management.

UNIT – I

Introduction - importance of OM - System View of OM - Characteristics of Modern

production and operation function - Decision making and applications in OM -Types of

production Systems - Product and Services.

UNIT - II

Plant Location - Errors in Selection - Steps in Location - Relative importance of location

factors - Location models - Plant layout - types - Importance - Layout Tool and Techniques

UNIT - III

Production Planning Control (PPC) - Functions - Capacity Requirement Planning (CRP)

- Material Requirement Planning (MRP) - Master production Schedule (MPS) - Meaning,

Objectives, inputs and Outputs - Introduction to MRP - II and ERP, Packages.

UNIT - IV

Inspection and Quality Control: Purpose - control charts for measuring variables and

Attributes - problems. Quality Circles, TQM, Six Sigma - ISO Series.

Inventory Control: Types of Inventory Control: Q System, 'P' System - Classification of

Inventory Control - JIT - Kanban.

UNIT -V

Job Design and Ergonomics: Nature of Job Design - Objectives - Factors effecting Job

design - Techniques of Job design Ergonomics. Work Study - Time Study - Motion Study -

Method analysis of Motion study - Work Measurement - Calculation of Standard time -

Problems.

Note: The question paper shall consist 100% Theory. Hands on experience in Excel for location,

layout and inventory

TEXT BOOK:

Aswathappa & Shridhara Bhat - Production and Operations Management, Himalaya

Publishing House, Revised Second Ed. 2008.

REFERENCES:

1. S.A. Chunnawala and D.R. Patel - Production and Operations Management -

Himalaya Publishing House, 17th

Ed., 2009.

2. Joseph .G. Monks - production and operations management - Mc Graw Hill Inc.

3. Elwood. S. Buffa - Production and operations management. John Willey & Sons.

1

SEMESTER - II


FINANCIAL MANAGEMENT

Objective: This course enables the students to thorough understanding of the various financial

concepts, principles, techniques and important theories of financial management in a systematic

way to the extent of individually can deal in all the financial aspects of a firm.

UNIT - I (Theory only)

Financial Management - Meaning - Functions - Objectives - Scope -Risk - Return

Relationship -Time Value of Money - Indian Financial System - Legal Regulatory and Tax

Frame Work.-Sources of Finance - Long Term - Short Term and Bank Sources.

UNIT-II

Capital Budgeting - Methods of Appraisal - (Problems) - Risk Analysis in Capital

Budgeting (Problems).

UNIT - III

Cost of Capital - Computation of each Source of Finance and Weighted Average Cost of

Capital (Problems) - EBIT - EPS Analysis - Operating Leverage - Financial Leverage

(Problems).

UNIT - IV (Problems and Theory only)

Capital Structure Theory - Net Income Approach - Net Operating Income Approach -MM

Approach Dividend Policy - Types of Dividend Policy - Dividend Theories: Walter's Model,

Gordon's Model, and MM Model.

UNIT - V

Working Capital Management - Concepts - Objectives - Working Capital Policies -

Factors Affecting Working Capital Requirements - Computing Working Capital Requirements

(Problems) — Cash, Receivables, and Inventory Management. (Theory only)

*Hands on experience on cost of capital and working capital management

TEXT BOOK

Pandey I. M., Financial Management, 10/e Vikas Publishing House Pvt. Ltd.2011

REFERENCES

1.Khan M.Y and Jain P.K., Financial management - Text and problems, TataMcGraw Hill

Publishing Co Ltd.

2.Prasanna Chandra, Financial Management - Theory and practice, Tata Me Graw Hill

Publishing Co Ltd.

1

SEMESTER - II


HUMAN RESOURCES MANAGEMENT

Objective: The course aims to enhance the ability of students to understand the importance of an

organizational perspective of Human Resources. After completion of the course the student will

be able to describe briefly the important trends influencing human resource management and

discuss and explain the nature of job analysis, the techniques used in employment planning and

forecasting, recruitment, selection and training process, techniques for establishing pay rates,

and, pricing managerial and professional jobs.

UNIT – I

Human Resource Management - Line Vs Staff Authority - Work Force Diversity,

Globalization - Work Trends - New Management Practices - Changing Role of HR

Management - Strategic HRM - HR Planning.

UNIT – II Job Analysis: Nature of Job Analysis - Job Description - Job Specification -Recruitment

and Selection Process - Forecasting of Personnel -Promotions -Recruitments - Concept of

Testing - Types of Test - Selection Techniques -Interviews - Interviewing Mistakes - Effective

Interview.

UNIT – III

Training Process - Analysis of Training Needs - Training Techniques - Evaluation of

Training - Managerial Training (On The Job/Off The Job) - Nature and Purpose of Management

Development - Executive Development - Importance of Performance Appraisal -Methods of

Appraisal - Problems and Solutions of Appraisal - Appraisal Interview -Career Counselling.

UNIT – IV

Basic Aspects of Compensation - Factors Determining Pay Rates - Establishing Pay

Rates - Current Trends - Pricing Managerial and Professional Jobs - Current Issues in

Compensation - Money and Motivation - Incentives for Employees and Executives -Incentive

Plans - Benefits, Insurance, Retirement and Employee Services Benefits.

UNIT – V

Labour Movement and Unions - Collective Bargaining Process - Grievances Handling -

Fair Treatment and Employee Discipline - Managing Dismissal - Employee Safety and Health -

Causes of Accidents - Global HR - International Assignments - Internationalization of Business

- Diversity -Training and Maintaining International Employee- Human resource information

system.

*Hands on experience in payroll and incentives. No practical problems

TEXT BOOK

Gary Dessler, Human Resources Management, and Prentice Hall of India: New Delhi,

11th

Edition, 2008.

REFERENCES :

1. Rao VSP, Human Resources Management: Text and cases, Excel books: New Delhi

2. David A. Decenzo and Stephen. P. Robins, Personnel /Human Resource Management,

Prentice Hall of India: New Delhi, Third Edition, 2007. 3. 3. Wayne F. Cascio, Managing Human Resources, and McGraw Hill: New Delhi.

1

SEMESTER- II


OPERATIONS RESEARCH FOR BUSINESS

Objective: To enable the students to acquire knowledge on operations research and its uses in decision making.

UNIT - I Mathematical Models: Deterministic and Probabilistic- OR models. Linear Programming: Formulation- Graphical solution- Simplex method - Dual of

linear Programming Problem - Economic interpretation.

UNIT – II Transportation Model: Initial Basic Feasible solutions – NWC, LCM and VAM -

Optimum solution – MODI Method. Transshipment Model-Assignment Model – Hungarian algorithm – Unbalanced A.P. – Maximization – Prohibited Assignments (Simple Problems).

UNIT – III Network Model: Networking, CPM, Critical Path - PERT Time Estimates - Critical

Path. Waiting Line Models: Structure of Model - M/M/l for Infinite Population - Simple

Problems for business decisions

UNIT - IV Inventory Models: Deterministic EOQ (with and without shortage) - EOQ Models with

price breaks - Probabilistic Inventory Models - Discrete and Continuous demands.

UNIT – V Simulation: Types of Simulation - Event type Simulation - Monte Carlo Simulation. Decision Theory: Pay-off tables - Decision criteria - Decision tree - Simple problems.

TEXT BOOK:

1. N.D. Vohra, Quantitative Techniques in Management

REFERENCES : 1. Hamdy A. Taha , Operation Research - An Introduction 2. Kanti Swarup, RK Gupta and Man Mohan , Operation Research

1

SEMESTER – II


BUSINESS RESEARCH METHODS

Objective: The course provides basic knowledge on research methods that equips one to make

decisions based on actual business and market conditions. Students will be able to discuss

different types of research strategies and methodologies,compose structured professional reports

that reflects responding appropriately to a business situation and that which aids in decision

making

UNIT – I An Overview of Research In Management:

Definition of Research - Research Methods Vs Research Methodology - Significance -

Scope of Research in Business Management - Characteristics of Good Research - Types of

Research and their Application - Research Process - Defining Research Problems, Review of

Literature and Hypothesis Testing.

UNIT – II Research Designs, Sampling Technique, Measurement and Scaling:

Research Design: Types of Research Designs and their Application - Features of a Good

Research Design - Sampling Design: Population and Sample, Types of Sampling Technique,

Criteria for a Good Sampling Design.( No Problems)

UNIT – III Data Collection and Tabulation (No Problems)

Measurement: Types of Measurement, Errors in Measurement and Tests for Sound

Measurement Technique - Scaling Technique: Rating Scale, Ranking Scale, Arbitrary Scale,

Consensus Scaling, Item Analysis, Cumulative Scales, Factor Scales and Advanced Scaling

Techniques.

Types of Data Sources - Tools of Data Collection - Pilot Study – Classification of Data -

Data Processing -Coding, Editing and Tabulation and Presentation Methods.

UNIT – IV Tests of Significance

Tests of Significance - Types of Tests - Parametric Tests: Chi -Square Test, t- Test – Z-

Test and F - Test - One Way and Two Way ANOVA (Problems)

Multivariate Analysis: Factor Analysis, Cluster Analysis, Discriminant Analysis and Conjoint

Analysis. (No problems)

UNIT – V Interpretation and Report

Significance of Interpretation - Techniques of Interpretation - Precautions Importance of

Report Writing - Types and Layout of Reports - Tables and Chart, Diagrams References,

Bibliography - Appendices - Annexure - Ethics in Research Report Writing - SPSS package*.

Note: The question paper shall consist of 80% Theory and 20% Problems.

2

* Hands on Experience and no practical questions.

TEXT BOOK

Kothari C. R, Research Methodology, Wishwa Prakasham: Bangalore, 2nd

Ed. 2009.

REFERENCES:

1. Krishnasamy. O.R., Methodology of Research in Social Science, Himalaya Publishing

House: Delhi, 5th

Edition, 2009.

2. Gupta. S. K, Statistics for Management, Sultan Chand: Delhi, 2009.

3. Donald. R. Cooper and Pamela S. Schindler - Business Research Methods, Tata

McGraw Hill: New Delhi, 11th

Edition, 2011.

4. Uma Sekaran and Roger Bougie, Research Methods for Business – A Skill Building

Approach, New Delhi: Wiley India 5/e; 2010

1

SEMESTER - II

COURSE CODE: 15MBA206

BUSINESS ENVIRONMENT

Objective: This course is designed to sensitize towards the overall business environment within

which the organization has to function and to provide an insight to students of its implication for

decision making in business organizations.

Content:

Business Environment, Environmental Analysis and Forecasting

Social Responsibility of Business , Business and Consumerism , Corporate Governance.

Industrial Policies and Regulations - Privatisation and Disinvestment - Village and Small

Scale Industries - Industrial Sickness.

The Financial System and Planning - Monetary and Fiscal Policies - Financial Market

Structure - Money and Capital Market Industrial Finance - Industrial Financial

Institutions - Planning and Development.

Global Environment - WTO and Global Liberalization, Multinational Corporations,

Globalisation.

Development and Regulation of Foreign Trade- Foreign Exchange Management Act.,

Emerging trends in the environment of business.

There will be 100 % CIA and no Comprehensive Examination.

TEXT BOOK:

Francis Cherunilam, Business Environment - Text and Cases, Himalaya Publishing

House, Bangalore, 2008.

Reference Books:

1. Aswathappa, K, Essentials of Business Environment, Bangalore, Himalaya, Publishing

House, Bangalore, 2008.

2. Raj Agrawal and Parag Diwan, Business Environment, Excel Books, New Delhi. 2007.

3. William C, Frederick, James E Post and Keith David, Business and Society, McGraw-

Hill Inc., New Delhi.

4. Agrawal, A.N. 1999, Indian Economy, Bangalore, New Age International (P) Ltd.

1

SEMESTER II


TERM PAPER 1

Term Paper I comprises of two modules 1. Introduction to Tally and SPSS and 2.Sector

analysis

1. Objective:

The Objective of this module is to give a practical exposure in Tally and SPSS to

maintain books of accounts and research field.

Content:

Creation of company in Tally

Creation of ledger, voucher, Trail Balance , Profit & Loss Account and Balance Sheet

Entering the Data in SPSS, Editing, Coding , Tabulation

Analyze- Descriptive, Correlation, Regression, Non-Parametric (Chi-Square), Compare

Means(ANOVA), Data Reduction(Factor Analysis)

Evaluation will be done using Grading System A,B,C,D and E

2. Objective

The objective of the Term Paper is to facilitate students to identify a contemporary issue in a

sector/company and conduct a critical analysis of the same or gain a deep insight in to one of the

company/industry sectors/verticals/domains. It provides students with an opportunity to

understand the Business Environment and the influence of the diverse factors in the environment

on a company/sector and the response of the company/sector to the same.

Pedagogy

Students will, under the supervision of a faculty mentor, work on collection of information, on a

continuous basis, about a company/industry sectors/verticals or domains. Term Paper also

enables students to make an in-depth study of an entrepreneur/leader/book and identify his/her

contributions to the field of management and the business

strategies/creativity/innovativeness/uniqueness/ leadership qualities adopted/exhibited by them.

Students are expected to submit a report and make a presentation of the same.

Term paper module 2would be graded as A, B C, D and E but to calculate the grading system

100 marks which would be apportioned as 20 marks for the clarity in understanding of the issue

or the business environment of the sector/company/personality/book, 50 marks for review,

reporting and presentation to the faculty group and 30 marks for report and final presentation

which will be evaluated by a team of faculty.

SEMESTER-III


ENTREPRENEURSHIP DEVELOPMENT

Objective: This course is designed to enable students to understand and imbibe the concept and

spirit of entrepreneurship. After completion of the course the students will be able to explain the

entrepreneurial decision process and identify the basic types of start-up ventures.

UNIT I

Entrepreneurship – Entrepreneurship as a Career – Entrepreneurial Personality -

Characteristics of Successful, Entrepreneur – Knowledge and Skills of Entrepreneur.

UNIT II

Business Environment - Role of Family and Society - Entrepreneurship Development

Training and Other Support Organisational Services - Central and State Government Industrial

Policies and Regulations - International Business.

UNIT III

Sources of Product for Business - Prefeasibility Study - Criteria for Selection of Product -

Ownership - Capital - Budgeting Project Profile Preparation - Matching Entrepreneur with the

Project - Feasibility Report Preparation and Evaluation Criteria.

UNIT IV

Finance and Human Resource Mobilization Operations Planning - Market and Channel

Selection - Growth Strategies - Product Launching – Incubation, Venture capital,

UNIT V

Monitoring and Evaluation of Business - Preventing Sickness and Rehabilitation of

Business Units- Effective Management of small Business.

Pedagogy:

Lectures , Class Discussions, Field study and seminars

Evaluation and Grading

Field study … 10%

Case discussion … 10%

Seminar … 5%

CIA 1,CIA 2 &CIA 3 … 15%

End Semester Examination … 60%

TEXTBOOK

S.S.Khanka, Entrepreneurial Development, S.Chand and Company Limited, New Delhi, 2001.

REFERENCES

1. Mathew Manimala, Entrepreneurship Theory at the Crossroads, Paradigms & Praxis,

Biztrantra ,2nd Edition ,2005

2. Prasanna Chandra, Projects – Planning, Analysis, Selection, Implementation and Reviews,

Tata McGraw-Hill, 1996. 3. P.Saravanavel, Entrepreneurial Development, Ess Pee kay Publishing House, Chennai -1997.

SEMESTER - III


STRATEGIC MANAGEMENT

Objective: The course would enable the students to understand the principles of strategy

formulation, implementation and control in organizations. At the end of the course students

would be able to develop and prepare organizational strategies that will be effective for the

current business environment and devise strategic approaches to managing a business

successfully in a global context

UNIT – I

Corporate Strategy - Concept, Nature and Objectives of Corporate Strategy - Evaluation

of Strategic Planning - Significance of Strategic Planning - Dimension of Corporate Strategy -

7S Frame Work - Corporate Strategic Planning Process.

UNIT - II

Formulation of Corporate Strategy - Vision -Mission - Analysis of External Environment

- Internal Appraisal: Functional and Value Chain Approaches - Structural Analysis - Porter's

Frame Work - ETOP - SWOT Audit - Core Competence - Competitive Advantage - BCG Matrix

- GE's Matrix - Arthur D.Little's Matrix - Corporate Objectives - Stake Holders Expectations-

Scenario Planning.

UNIT – III

Implementation of Corporate Strategy - Grand / Generic Corporate Strategies: Stability

Growth, Retrenchment, Combination Strategies - External Growth Strategies - Merger,

Acquisition, Takeover and Joint Venture -Choice of Strategy -Institutionalizing The Strategy -

Organisation Structure, Leadership and Culture - Types of Implementation.

UNIT – IV

Evaluation and Control of corporate Strategies - Establishing Criteria for Control -

Qualitative and Quantitative Tools - Rumelt's Criteria - Premise and Implementation Control -

Strategic Surveillance - Special Alert Control - Dupont's Control - Operational Control System:

Budgeting, Scheduling – Key Success Factors and Profitability Matrix, Reward System for

Motivation – Challenges.

UNIT – V

Strategic issues in Global Business & E-Commerce – Strategic Issues in Managing

Technology & Innovation – Strategic Issues in Organizational Adaptation and Change –

Strategic Issues in Small Business, Family Business and Non-profit

Organization.

Pedagogy

Classroom Lectures, Case Discussions, Analysis of Industries, Article analysis


Quiz … 5%

Industry Analysis … 10%

Case Discussions … 10%

CIA1,CIA2 & CIA 3 … 15%

End Trimester Examination … 60%

TEXT BOOK: John A. Pearce II and Richard B. Robinson, Strategic Management, All India Travelers Book

Seller: New Delhi, 2007.

REFERENCES: 1. Johnson.G and Sholes K, Explorating Strategy- Text and Cases, Prentice Hall, New

Delhi, 2006. 2. Srivastava and Divya Nigam, Corporate Strategic Management - Pragathi

Prakashan,2006.

SEMESTER - III


SUMMER PROJECT

The prime objective of the project work is to give an opportunity to students for getting an

exposure into the industrial work and thereby the budding managers would get to know the

actual problems faced by the industries or organizations.

Students are allowed to take up academic project that deals with industrial problems or any

other issue pertaining to any industry. From the very first stage of topic selection, the students

shall seek the guidance and help of their project supervisor. Consequently the students are

expected to go for review of literature.

It is mandatory that every student, on completion of the project, should get a certificate

from the organsiation in which they took up the project training with the details viz., the title of

the project and the period of study. However, if any general studies are carried out the students

then the submission of certificate is discretionary and the guide should certify the originality of

the work carried out by the candidate.

EVALUATION CRITERIA

1. The students have to make a presentation of their findings and recommendations to the

company executives, if necessary.

2. The students should make a presentation in the class to the faculty team on the project for

discussion. A separate schedule would be put up for the same.

Norms for Evaluation

S.

No.

Examined By Criteria Maximum

Marks

1. Guide / Supervisor concerned Objectives 40

Scope and Content

Framing of Questionnaire /

Schedule

Data Collection

Statistical Tools Used

Execution of the Project

2. Internal and External Examiner

Jointly

Viva-voce Examination 60

Total 100

SEMESTER –III


TERM PAPER - II

Guidelines for Term Paper

The primary objective of this course is to enable students to understand the latest developments

in the field of Business and Management.

This course would facilitate in discussing and deliberating the latest developments in business

sector, learning of specific issues and techniques, its impact on business sector etc. This provides

a platform for students to learn and update themselves on various topics and its different

perspectives under one roof. Also, helps in improving their communication and presentation

skills.

This is a self study course therefore students are expected to spend extensive time outside the

classroom and collect all possible and relevant information relating to their chosen topic.

Students can bring in related materials, books, magazines, journals, VCDs, E- books, etc., to

showcase during their presentation.

A team of 2 students will join together and work on a same topic. The students can choose any

current topic in the field of Business and Management, with the approval of faculty guide. The

students are expected to work on the chosen topic in consultation with their faculty guide.

Each team will deliver the seminar as per the schedule given by the Tutor. The presentation will

be evaluated by a team two faculty members of the respective domain one of whom will be the

Faculty guide.

At the end, each group has to submit a synopsis not exceeding 1000 words.

Evaluation of a student’s seminar work will be based on five factors: would be graded as A, B C

D and E but to calculate the grading system 100

Evaluation based on Team work:

Content and depth of coverage of the topic – 30%

Creativity in delivering the seminar – 30%

Synopsis – 10%

Evaluation based on Individual work:

Extent of resources referred for the topic – 20%

Punctuality and regularity at work – 10%

1

SEMESTER-IV


INTERNSHIP

The prime objective of the Internship is to give an opportunity to students for getting an exposure

into the industrial work and thereby the budding managers would get to know the actual practice

and problems faced by the industries or organizations

The Students have to go for an Internship of 6 to 10 weeks in the Industry or Organizations.

They have to learn the industry practices and submit a report at the end of the internship. This

internship is like pre -employment service where the student will be trained to fit for company.

EVALUATION CRITERIA

1. The students should make a presentation in the class to the faculty team on the Internship for

discussion. A separate schedule would be put up for the same

Norms for Evaluation

S.

No.

Examined By Criteria Maximum Marks

1. Guide

Report 50

Industry

Supervisor

Evaluation and Observation 50

2. External

Examiner

Viva-voce Examination 100

Total 200

BANKING

COURSE CODE: 15MBAF04

Objective : The course brings an insight to the student about the Banking and Risk management

in India and after successful completion of the course the students will be able to analyses the

financial statement and know about its implications and apply it in their business, discuss the

various issues and future challenges in banking sector, ,analyze utilization of funds through

bank’s financial statements and recognize the risks associated with the banking activities

Unit I

Managing Banking and Financial Service - Current Issues and Future challenges-Monetary

policy – Implications for Bank Management - Basic concepts. Bank’s Financial Statements -

Basic concepts, Financial Statements of Banks operating in India, Analysing Banks Financial

Statement.

Unit II

Sources of Bank Funds - Basic concepts, Bank Liabilities – Deposits, Bank Liabilities – Non-

Deposit Sources. Uses of Bank Funds – Lending Function - Basic concepts, The Credit Process,

Different types of Loans and their features

Unit III

Banks in India – Credit Delivery and Legal aspects of Lending -Credit Monitoring, Sickness and

Rehabilitation. Managing Credit Risk – An Overview - Basic concepts, Measuring Credit Risk-

Introduction to some popular Credit Risk models.

Unit IV

Risk Management in Banks - The Changing Face of Banking Risk, Asset Liability Management,

Interest Rate Risk Management, Liquidity Risk Management

Unit V

Banking Functions, Retail Banking and Laws in Everyday Banking - Basic concepts, Retail

Banking-Nature and Scope. High-Tech Banking – E-Payment systems and Electronic Banking

Pedagogy

Lectures, Field study, and Case Discussion


Quiz … 10%


Field Study … 5%

CIA1,CIA2 & CIA 3 … 15%


TEXT BOOK

Padmalatha Suresh, Justin Paul, (2010). Management of Banking and Financial Services, 2/e;

New Delhi: Pearson Education

REFERENCES

1. Vijayaraghavan Iyengar, G. (2009). Introduction to Banking, 1/e; New Delhi: Excel Books

2. Joshi and Joshi (2009). Managing Indian Banks, 3/e; New Delhi: Sage Publications

DERIVATIVES MANAGEMENT


Objective: To impart knowledge on derivative instruments and at the end of the course students

will be able to know the strategies that can be used for trade in the derivative markets.

UNIT I

Derivatives – Definition – Features – Types – History of Derivatives in India – Uses and

Critiques of Derivatives. Forward Market : Pricing and Trading Mechanism.

Unit II

Futures : Futures Contract Specifications – Market Participants in a Futures Contract –

Hedging Using Futures Contract – Valuation of Futures Contract ( Problems in Futures

Valuation) – Futures Strategies – Types of Futures – Individual Stock – Stock Indices – Foreign

Exchange Futures – Commodity Futures – Interest Rate Futures.

Unit III

Options : Terminology – Types – Option Valuation (Problems in Option Valuation) –

Exchange Traded Options – Option Pricing Models – Black Scholes Model – Binomial Model –

Trading and Hedging Strategies in Options.

Unit IV

Warrants : Features – Gearing Effect – Valuing Warrants – Warrants Vs Options.

Swaps : Features – Mechanism of Interest Rate Swaps – Valuation of Interest Rate Swaps

– Currency Swaps – Gain from Swaps.

Unit V

Financial Derivatives : Derivatives Market in India – Need – Evolution – Benefits –

Categories – Trading Mechanism – Regulation of Financial Derivatives in India – SEBI

Guidelines.

(The question paper will consist of 80% theory and 20% problems)

Pedagogy:

Lectures, Exercises, Company Analysis and Case Discussion

Evaluation and Grading:

Company Analysis … 10%

Exercises … 5%

Case Discussion … 10%

CIA 1,CIA2 &CIA 3 … 15%


TEXT BOOK:

Gupta . S.L, (2009) Financial Derivatives – Theory, Concepts and Practice, 1/e, Prentice Hall of

India.

REFERENCES:

1. John C Hull, Options Futures and other Derivatives, Pearson, 7th

Ed., 2010.

2. Keith Red Head, Financial Derivatives, Prentice Hall of India Pvt. Ltd., 2011.

3. Kevin.S, Commodity & Financial Derivatives, PHI Learning Private Ltd., Delhi, 2010.

4. Dhanesh Kumar Khatri, Derivatives and Risk Management, Macmillan Publishers,2012.

5. ParasuramN.R, Fundamentals of Financial Derivatives, Wiley Publications, 1st Ed. 2008.

FINANCIAL MARKETS


Objective: This course provides the students with an overview of financial markets, various

instruments traded in the Money market and Capital Market. On completion of this course the

students will be able to recognize the products, players and functioning of Indian financial

markets, gain practical insights on trading techniques in capital market and understand the

regulatory framework of the Indian financial market

UNIT- I

Financial Markets – An Overview -Money Market -Functions and essentials of developed money

market- Call money market - Commercial paper market - Commercial bill market

UNIT- II

Certificate of deposit market - Treasury bill market - Government or Gilt - edged securities

market- Role of RBI in money market

UNIT -III

Capital Market -Functions, Evolution and Growth- Capital Market Instruments - Capital Market

Reforms - New Issue Market – A conceptual frame work- Listing

UNIT- IV

Stock Exchange – An overview - Over – The – Counter Exchange of India Limited (OTCEI) -

Derivatives market – An overview- Clearing Corporation of India Limited (CCIL) - SEBI -

Regulations and functions- Securities Contract (Regulations) Act, 1956

UNIT- V

Commodity Markets: An overview - Commodity Risk - Trading, Clearing and Settlement on

Commodity Exchanges

Pedagogy

Lectures, Field study, Online simulation trading and Quiz



Field Study … 10%

Quiz … 5%

CIA 1,CIA2 &CIA3 … 15%


Text Book

Gurusamy, S. (2010). Financial Markets and Institutions, 3/e: New Delhi: Tata McGraw-Hill

References

1. Fabbozzi, J. Frank and Modigliani, Franco (2011). Capital Markets: Institutions and

Instruments, 4/e: New Delhi: Prentice Hall

2. Bhole, L.M. (2009). Financial Institutions and Markets, 5/e: New Delhi: Tata McGraw-

Hill

3. Gomez, Clifford. (2008). Financial markets, Institutions, and Financial services, New

Delhi: Prentice Hall

4. Niti Chatanani (2014). Commodity Markets, New Delhi: Tata McGraw-Hill

FINANCIAL SERVICES


Objective: The objective of this paper is to acquaint the students about Merchant Banking

Services and to know about Venture capital and Mergers. At end of this course the Students will

get an overview about various Merchant banking Services and its implications in the business,

analyse the regulatory and operational issues involved in various financial services and recognise

the financial need and identify the various sources to mobilize funds for business

UNIT – I Merchant Banking - Regulation - Authorized Activities of Merchant Banker -

Registration of Lead Manager - Suspension and cancellation of Registration -Underwriters -

NBFCs - RBI Regulations.

UNIT – II Hire purchase - Features and Legal Frame Work - Evaluation of Hire Purchase . Leasing

- Types -Problems and Prospects of Leasing Industry - Evaluation of Lease Proposals - Leasing

Vs Hire Purchase Finance - Decision analysis – Leasing or buying alternative using present

values.

UNIT – III Mutual Fund- Objectives, Benefits, Types and Legal Structure - NAV - Mutual Funds in

India - SEBI Regulation on Mutual Fund .

UNIT – IV Venture Capital - Forms of Venture Capital Fund - Bill Discounting - Types and Process

-Factoring – Mechanism - Types and Functions of a Factor - Credit Rating - Process, Rating

Methodology – Credit Rating Agencies .

UNIT – V Types of Mergers - Schemes for Merger / Amalgamation - Takeover - Types -

Requirement for Takeover offer - SEBI Code on Takeovers - General obligations of Acquirer -

Mergers and Acquisitions in Indian Context.

(The question paper should consists of Theory 80% and Problems 20%)

Pedagogy:

Lectures, Case Discussion and Field Study


Field Study and Presentation … 10%


Assignment … 5%

CIA 1,CIA2 &CIA3 … 15%


TEXT BOOK:

1. Khan, M.Y. (2013). Financial Services, 7/e; New Delhi: Tata McGraw-Hill

REFERENCES:

1. Gurusamy, S (2012). Financial services and systems, 2/e; New Delhi: Tata McGraw-Hill

2. Avadhani.V.A,(2011) Financial Services in India, Himalaya Publishing House.

3. Gordon & Natarajan,(2012) Financial Markets and Services, 5/e,Himalaya Publishing,

INSURANCE AND RISK MANAGEMENT


Objective: On successful completion of the course, the students should be able to understand the

risk management techniques of life, health, income exposures.At the end of this course the

students will be able to identify and classify various risk associated with the organisation,

analyse various provisions relating to Insurance contract and suggest appropriate insurance for

individuals and corporate based on the risk faced by them

UNIT – I

Risk – Risk identification evaluation, property and liability loss exposures, Life, Health, and

Loss of Income exposures and non insurance risk management techniques. Selecting and

Implementing risk management techniques.

UNIT – II

Property and liability risk management – Risk management of commercial property, Business

liability and risk management insurance – Workers’ compensation and alternative risk managing.

UNIT – III

Risk management of auto owners – Insurance claims – the need for insurance – Personal

automobile policy – Personal automobile rating – Premium and death rates – Cost containment –

Advances in driver and auto safety. Risk management of home owners policy coverage – perils

covered by the policy – food insurance – personal articles floater – Personal risk management.

UNIT – IV

Loss of life – Types of life insurance – Tax incentives for life insurance – Life insurance contract

provisions. Loss of Health – Health insurance provider – mechanics of cost sharing – health

expense insurance – disability income insurance – health insurance policy provisions – health

care reforms. Annuities – structures of annuities – Annuity characteristics – Annuity taxation.

Employees benefits – health and retirement benefits.

UNIT – V

Life and General insurance industry in India – IRDA Act – Investment norms – Protection of

Policy holders interest.

Pedagogy

Lectures, Case Discussions, Comparative Study, Insurance Contract Analysis



Quiz … 10%

Presentations and Assignments … 5%

CIA 1,CIA 2 &CIA 3 … 15%


TEXT BOOK:

Gupta, P.K. (2012). Insurance and Risk Management,2/e; Mumbai: Himalaya Publishing

REFERENCES:

1. Rejda, E. George, (2011). Principles of Risk Management and Insurance, 10/e;

Pearson Education

2. Scott, E. Harrington and Gregory R.N. Niehaus (2007). Risk Management &

Insurance, 2/e; New Delhi: Tata McGraw–Hill

3. Gulati, Neelam C. (2013). Principles of Risk Management and Insurance; New Delhi :

Excel Books

INTERNATIONAL FINANCIAL MANAGEMENT


Objective: International boundaries are blurring therefore MNCs can raise funds from

international financial management. The purpose of this course is to equip the students with

financial and investment decision of MNCs and as an outcome they know about how to

overcome Risk and exposure faced in the international business.

UNIT I

An over view of International Financial System and International Financial Management -

Foreign Exchange Market: Spot Market - Forward Market - Currency Futures and options market -

Factors Governing Exchange Rate Behaviour - International Swap Market.

UNIT II

Purchasing Power Parity Theory - Interest Rate Parity Theory - International Fisher Effect -

Arbitrage process (Problems in Arbitrage Process). International Monetary System: The gold standard -

Bretton woods. International Financial Institutions: International Monetary Fund (IMF) - The World

Bank .

UNIT III Foreign Exchange Risk and Exposure - Types of Exposure - Translation Exposure -Transaction

Exposure - Real Operating Exposure - Management of Exposure. International Capital Budgeting -

Evaluating Foreign Projects - NPV Technique (Problems in NPV Technique).

UNIT IV Financing Multinational companies - Long terms Financing - Short Term Financing - Bank

Financing - International Banking. International Working Capital Management - Objectives -

International Cash Management - International Receivables Management .

UNIT V

Foreign Direct Investment - Determinants of Foreign Direct Investment - Foreign Portfolio

Investment - Multinational Diversification - International Financial System.

(Question Paper shall consists of Theory 80% and Problems 20%)

Pedagogy

Lectures and Case discussions



Quiz … 5 %

Seminar … 10%

CIA 1,CIA2 &CIA 3 … 15%


TEXT BOOK V.K. Bhalla., International Financial Management- Text and Cases, Anmol Publications Pvt. Ltd.,

10th

Edition, 2011.

REFERENCES:

1. Mauri.D. Levi, International Finance, Mc Graw Hill Ind., 5th Edition, 2010.

2. Madhu Viji, International Financial Management, Excel Books, 3rd Edition, 2009.

MERGERS AND ACQUISITIONS


Objective: The course intends to enhance the knowledge of the students in understanding the

conceptual frame work of Mergers & Acquisitions. On completion of the course the students

would be able to analyse the various procedural and regulatory aspects of mergers, determine the

value of the firm through evaluation of assets, identify the various issues arising out of business

combinations and demonstrate negotiative and decision making skill

UNIT I

Mergers and Acquisitions – Trends , Perspectives on Mergers and Acquisitions , Theories

of Merger - Types and Characteristics - Due Diligence

UNIT II

Negotiation, Deal Structuring and Methods of Payment in Mergers and Acquisitions,

Mergers and Acquisitions - Valuation

UNIT III

Accounting for Mergers and Corporate Restructuring

UNIT IV

Corporate Control Mechanism and Takeover Defences

UNIT V

Post – Merger Integration . Regulatory Framework of Mergers and Acquisitions

Pedagogy:

Lectures, Case Discussion and Seminars

Evaluation and Grading:

Case Discussion ... 10%

Seminar ... 10%

Quiz ... 5%

CIA 1,CIA2 &CIA3 ...15%

End Semester Examination ...60%

TEXT BOOK

Rajesh Kumar, B (2011). Mergers and Acquisitions Text and Cases, 1/e; New Delhi: Tata

McGraw Hill

REFERENCES

1. Kevin, K. Boeh and Paul, W. Bearnish (2008). Mergers and Acquisitions - Text and Cases;

New Delhi: Sage Publications

2. Kamal Ghosh Ray, (2010). Mergers and Acquisitions- Strategy, Valuation and Integration;

New Delhi: PHI Learning

SECURITY ANALYSIS AND PORTFOLIO MANAGEMENT


Objective: To impart financial knowledge on Securities and provide in-depth understanding

about Company and Technical analysis. At the end of this course the students will be able to

analyse the various risks involved in investing in securities, measure the return on security

investment, recognise the impact of economy, industry and company on security performance

and apply investment theories to construct an optimal portfolio,

UNIT I

Investment – Securities – Securities Market – Sources of Investment Information–

Security Contract Regulation Act.

UNIT II

Valuation of Securities : Bond – Equity – Preference Shares – Debt instruments

(Problems in Valuation of Securities). Asset Pricing Theory – CAPM –Option Pricing.

UNIT III

Economic Analysis – Economic Forecasting -Forecasting Techniques. Industry Analysis

– Industry Classifications – Industry Life Cycle – Evaluating Industry Relevant Factors –

External Industry Information Sources.

UNIT IV Company Analysis : Measuring Earnings – Forecasting Earnings . Technical

Analysis : Fundamental Analysis Vs Technical Analysis – Charting Methods – Market Indicators

– Trend – Trend Reversals – Patterns – Moving Average – Exponential Moving Average –

Oscillators : ROC – Momentum – MACD – RSI .

UNIT V

Portfolio Construction – Diagnostics Management – Performance Evaluation (Problems

in Portfolio Evaluation using Sharpe’s and Treynor’s Model) – Portfolio Revision.

(The question paper shall consist of 80% theory and 20% problems)

Pedagogy:

Lectures, Exercises and Case Discussion


Assignment … 5%


Exercises … 10%

CIA 1,CIA2 & CIA3 … 15%


TEXT BOOKS:

Donald S. Fischer and Ronald. J. Jordan, Security Analysis and Portfolio Management,

Prentice Hall of India (P) Ltd., 6th

Edition, 2009.

REFERENCES:

1.Prasanna Chandra, (2012). Investment Analysis and Portfolio Management, 4/e: New Delhi:

Tata McGraw-Hill

2.Cottle, Sidmey and Roger. F. Murray (2010). Security Analysis, 5/e: New Delhi: Tata

McGraw-Hill

3.Bhalla, V.K (2013). Investment Management ,19/e; S Chand & Company

4.Ranganathan, M and Madhmathi, R (2012). Security Analysis and Portfolio Management, 2/e;

New Delhi: Pearson Education

COMPENSATION AND REWARD MANAGEMENT

COURSE CODE:15MBAH07

Objective: The course will enable the students to understand the concept of compensation

management. At the end of the course students will comprehend the types of pay models, relate

job analysis to compensation system and recognize the complexity of managing compensation in

organizations

UNIT I

Concept of Wages & Salary, Minimum Wage, Fair Wage and Living Wage– Theories of

Wages & Salary–Pay and Social Class–Machineries for Wage Fixation– Statutory provisions

governing different components of reward systems– .Wage criteria and wage machinery—

Wage Components—Salary Benchmarking,

UNIT II

Reward Management: Concept, Aims, Components of Reward system– Role of Reward

in organisation–Reward as a motivational tool– Psychological contract–Reward policies Factors

determining the rates of Pay–Establishing Job Values and Relativities: Internal & External

Equities–Job evaluation schemes, Internal Pay Structure..

UNIT III

Rewarding and Reviewing Contribution and Performance: Individual Contingent Pay–

Team Pay – Paying for Organisational performance–Recognition Process–Performance

Management and Reward. Reward for Special groups–Components of Executive Compensation

package

UNIT IV

Managing Reward Processes: Reward Management Roles–Reward Procedures–

Controlling reward–Pay reviews–Communicating to employees–Managing the development of

reward systems–Future Trends in Reward Management

UNIT V

Strategic Reward: Concept, Aims–Strategic Reward and Reward Management–Purpose

and Contents of Reward Strategy–Strategic Reward and Performance–Reward strategies in a

Knowledge economy–Reward Strategies in a Service-based economy–Developing reward

strategy–Communicating reward strategy – Implementing reward strategy.

Pedagogy Classroom Lectures, Case Discussions, Article analysis and Field Study


Assignments and Presentations … 05%

Field Study ... 10%

Case discussions … 10%

CIA 1,CIA2 & CIA 3 … 15%


TEXT BOOK:

Armstrong, Michel and Murks Hellen, Reward Management – A Handbook of Salary

Administration, Kogan Paul, London.

REFERENCES:

1. Richard Henderson, Compensation Management, Prentice Hall.

2. Bergess Lenard R, Wage and Salary Administration, Charles E. Merril, London.

INDUSTRIAL RELATIONS AND LABOUR LAWS


Objective: The course will explore contemporary knowledge of Industrial Relations and

provisions relating to Labour Laws. At the end of the course the students will be able resolve

industrial relations problems and application of Labour Laws in organisations.

UNIT – I Industrial Relations – An overview - Conditions for Good Industrial Relation - Industrial

Disputes: Causes - Methods for Prevention and Settlement of Disputes- Authorities in Industrial Dispute Act .

UNIT – II Trade Unionism and Collective Bargaining - Trade Union: Scope and - Unions in India -

Trade Union Act 1926 - Collective Bargaining– Workers Participation in Management - Factors Influencing Participation Employees Participation Schemes in practice .

UNIT – III

Legislation concerning working conditions and wages- Factories Act 1948, - The

Payment of Wages Act 1936- The Minimum Wages Act - The Payment of Bonus Act 1951.

(An overview of the above Legislations)

UNIT – IV Social Security Acts – Employees Compensation Act - Employee State Insurance Act -

Drawbacks of Social Security Schemes. (An overview of the above Legislations)

UNIT – V

Employee Provident Fund and Miscellaneous Provisions Act -Maternity Benefit Act.- Payment

of Gratuity Act, 1972.

Pedagogy

Lectures and Case Discussions


Article review … 05%



CIA 1,CIA2 & CIA 3 … 15%


Text Book:

1. Malik, K.L., Industrial Laws and Labour Laws, Eastern Book Company, Lucknow

Reference Books:

1. Nair and Latha Nair, Personnel Management and Industrial Relation, S. Chand and Co.,

Ltd: New Delhi, 2007.

2. N.D.Kapoor.,Handbook on Industrial Law, Sultan Chand Sons, New Delhi

3. Arun Monappa, Industrial Relations, Tata Mc Graw Hill: New Delhi, 2007.

4. Saxena.R.C, Labour Problems and Social Welfare, K. Nath & Company, 2008.

INTERNATIONAL HUMAN RESOURCE MANAGEMENT


Objectives: This course will enable the students to understand the complexities of managing

human resources in a multinational context. At the end of the course students would be able to

describe the nature of international HRM, relate the HR issues applicable to different kinds of

international companies and identify the principles of delivering and managing HR functions in

MNCs

UNIT I

International HRM - Definition, Differences between domestic and international HRM,

Sustaining international business operations, Approaches to staffing, transferring staff for

international business activities

UNIT II

Recruiting and Selecting Staff for International Assignments - Issues in staff selection,

Factors moderating performance, Selection criteria

UNIT III

Training and Development - Role of expatriate training, Pre-departure training

programmes, Developing staff through international assignments

UNIT IV

Performance Management - Components, Multinational performance management,

Performance management of international employees, Performance appraisal of international

employees

UNIT V

Key Issues in International Industrial Relations - Trade unions and international industrial

relations, Response of trade unions to multinationals

Pedagogy

Lectures, Case discussion and Seminar Presentation


Assignments … 05%

Mini Project … 10%


CIA 1,CIA2 & CIA 3 … 15%


TEXT BOOK

Dowling, J. Peter, Marion Festing and Allen D. Engle, Sr. (2008). International Human Resource

Management, 5/e; New Delhi: Cengage Learning

REFERENCES:

1. Aswathappa, K. and Sadhana Dash (2008). International Human Resource Management,

New Delhi: Tata McGraw Hill Publishing Co. Ltd.

2. Rao, P. L. (2008). International Human Resource Management Text and Cases, New Delhi:

Excel Books

NEGOTIATION AND CONFLICT MANAGEMENT


Objective: To familiarize the students with the techniques of negotiation and conflict

management as a tool to enhance effective relationship in organizations. By the end of this

course the students will be able integrate the skills needed for problem solving in organizations..

UNIT I Negotiation: Nature, Characteristics, Strategy and Tactics of Distributive Bargaining,

Strategy and Tactics of Integrative Negotiation; Strategy and Planning for Negotiation.

UNIT II Psychology of Negotiation- Strategies of Influence, Confronting Lies and Deception-

Recognising and resolving Ethical Dilemmas-Best Practices in Negotiation

UNIT III

International and Cross Cultural Negotiation: Context and Concept, Influence of Culture

on Negotiation - Focus on Cultural Dimensions

UNIT IV

Perspectives on Conflict, The Nature of Conflict and styles of conflict-positions and interests-

power dynamics-systems thinking-conflict analysis

UNIT V

Organizational conflict resolution- Need – Methods and Strategies - Conflict handling

and resolution approaches

Pedagogy



Role Play … 05%



CIA 1,CIA2 & CIA 3 … 15%


TEXT BOOK:

1. Deepak Malhotra and Max Baxerman- Negotiation Genius,Random House Publishing

Group

2. Mayer, B The Dynamics of Conflict: A Guide to Engagement and Intervention, 2nd

Edition, Wiley

REFERENCES :

1.UdaiPareek, Oxford, Second Edition Page 410-415

2. Lewicki, Saunders & Barry –Negotiations, Tata Mc Graw Hill

3. Rao S.L. - Negotiation Made Simple, Excel Books

4. Cohen S - Negotiation Skills for Managers, Tata Mc Graw Hill

5. Singh Kavita - Counselling Skills for Managers PHI,

6. Welfel, Patternson - The Counselling Process, A Multi theoretical Integrative Approach.

Thomson India

ORGANISATIONAL DESIGN FOR EXCELLENCE COURSE CODE: 15 MBAHO4

Objective: This course is designed to provide a depth understanding of behavioral interventions

and enable the students to apply these interventions for building individual, team, system and

process related competencies and helping organization to achieve peak performance and become

self sustaining.

UNIT – I Formal organizations - The nature of organizations - organizations as a business, state,

culture, living system and social rational system.

UNIT – II

The concept of organization excellence; Forms of organizational excellence -Competitive

excellence, Institutional excellence, creative excellence, Missionary excellence, versatile

excellence; organizational structures and designs for different Excellences.

UNIT - III Structures and Systems - Forms of Super structure - Infrastructure - shapers of organizational

structure - structure and systems for excellence.

UNIT - IV

Modes of management - Conservative mode, entrepreneurial mode, professional mode,

bureaucratic mode, organic management mode, authoritarian mode, participatory mode,

intuitive mode, familial mode, altruistic mode; management modes and their relationship with

excellence indicators.

UNIT - V Organisational learning for revitalization, Behavioral science approaches to;

organizational renewal; revitalization through leadership. Some future challenges for i the

designers of the organization.

Pedagogy



Field Study … 10%



CIA 1,CIA2 & CIA3 … 15%


TEXT BOOK:

Pradip N. Khandwalla, Organizational Designs for Excellence, New Delhi: Tata Mc Graw-Hill,

2008.

REFERENCES:

1. Pai, Ravishankar and Others, Management Development Skills for Excellence, Himalaya

Publishing House, 2003.

2. Bhaskar, Key Drives for Organizational Excellence, Excel Book, 2007.

3. Singh, Organizational Change and Development, Excel Book, 2009.

ORGANISATIONAL CHANGE AND DEVELOPMENT

COURSE CODE: 15MBAH03

Objective : This course provides a detailed overview on organisational change and

organisational development issues, values, assumptions and types of interventions. At the end

of the course the students will be able to acquaint complexities of managing change in

organisations, plan and design prospective organizational development strategies.

UNIT I

Introduction- Organisational Change- Importance of Organisational Change- Imperative of

change-Factors determining organizational change , Types of change.

UNIT II

Models of change, Characteristics of effective change programme- Change process model-

Change and Transition Management, Change and its Impact, Organisational culture and change.

UNIT III

History of OD-Values, assumptions and beliefs in OD, Foundations of OD-Model and theories-

Managing the OD process –Operational Components of OD: Diagnostic, Action and Process,

Maintenance Components- Organisational Transformation

UNIT IV

Implementation and Assessment of OD. -Conditions for failure and success in OD efforts-;

Assessment of OD and change in organizational performance; Impact of OD- Team and

Structural interventions and– T-group – behavioral modeling – life and career planning –

coaching and mentoring – instrumental training, Compressive Interventions.

UNIT V

Power, Politics and OD – research on OD – future of OD. Some key considerations and issues in

OD: Issues in consultant – client relationship; Success and Failure of OD- Future of OD & New

Perspectives

Pedagogy



Field Study … 10%



CIA 1, CIA2 & CIA 3 … 15%


TEXT BOOK

Pathak, Harsh (2011). Organizational Change: New Delhi: Pearson.

REFERENCES

1. Kavitha Singh, Organisational Change and Development, Kindle Edition

2. Cummings, G. Thomas and Christopher G. Worley (2010). Organization Development

and Change, 8/e; New Delhi: Cengage Learning

3. French, Wendell L., Cecil H. Bell Jr., and Veena Vohra (2011). Organization

Development: 6/e: New Delhi: Pearson Education

PERFORMANCE MANAGEMENT COURSE CODE: 15MBA H01

Objectives: The course proposes to augment an understanding and applying performance

management system in organisations. The students will be able to comprehend the performance

management system, process and its implementation, review the concepts in international

perspective with reference to MNCs and enhance their skill in decision making that influences

business strategy and career development

UNIT – I

Performance Management –Need, Concept, Characteristics, Objectives, Principles,

Importance, Determinants of Job Performance- An overview of Performance Management in

organisations

UNIT –II

Performance Management system – Overview, Objectives, Functions, Characteristics,

Competency based Performance Management System, Performance Counselling

UNIT –III

Performance Management Process – Planning, Managing, Performance Appraisal,

Monitoring. Performance and mentoring-ongoing performance monitoring and review

UNIT –IV

Implementation of Performance Management System, High Performance teams, Reward

systems, Performance Management and Employee Development

UNIT – V

Performance Management Skills – Coaching, Role of HR in Performance Management.

Ethics in Performance Management. Performance Management in MNCs

Pedagogy

Lectures, Case Discussion, and Seminars


Assignments … 05%

Seminar presentation … 10%


CIA 1,CIA2 & CIA 3 … 15%


TEXTBOOK: Herman, Aguinis (2009). Performance Management, 2/e; Pearson Education, New Delhi

REFERENCES: 1.Appraising & Developing Managerial Performance-.T. V. Rao, Excel Books

2.Kohli, A.S. and Deb, T. (2008). Performance Management, New Delhi: Oxford University

Press

3 Performance Management, Dixit Varsha, First Edition, Vrinda Publications Ltd.

TRAINING AND DEVELOPMENT

COURSE CODE: 15MBAH02

Course Objective: The course enhances the knowledge of the students on the assessing the

training needs, designing, implementation and evaluation of training programs. At the end of the

course the students will be able to understand methods and devise training plans, prepare a

blue print of training plans with clear goals and specific learning outcomes and formulate

applicable training evaluation and apply them to the workplace

UNIT – I

Training and Development - Forces affecting the workplace training- Designing Effective

Training- Forces Influencing learning- Training Practices -Strategic Training-Evolution of

Training role in organization-Training department -Outsourcing training function

UNIT – II Assessment of training needs- Scope of needs assessment-Training Evaluation-reasons

for evaluating training-overview of the evaluation designs determining return on investment-

measuring human capital and training

UNIT – III

Traditional Training Methods: Hands-on-methods-group building methods-choosing a

training method-E-learning and use of technology in training- -developing effective online

learning--Technologies for training

UNIT – IV

Development-Approaches to employee development- company strategies for providing

development-special issues in training and development-partnership with local community

provides job opportunities-training issues resulting from external environment-training issues

related to internal needs of the company

UNIT – V

Special Issues in Training and Employee Development, The Future of Training and

Development, Enhancing the Credibility of the Training Function, and Evaluation of Training

and Development.

Pedagogy

Lectures, Discussions and Seminars



Seminar Presentation … 05%

Mini project … 10%

CIA 1, CIA 2&CIA 3 … 15%


TEXT BOOK

Blanchard, P. Nick, James, W. Thacker and Anand Ram, V. (2012). Effective Training Systems,

Strategies, and Practices, 4/e; New Delhi: Pearson Education

REFERENCES

1. Blanchard, Effective Training: Systems, Strategies and Practices, 4th Edition, Pearson Ed.

2012.

2. Raymond Noe, Employee Training and Development, TMH, 2010.

SERVICES MARKETING COURSE CODE: 15MBAM05

Objective: The overall learning objective is to understand the strategic initiatives that are

necessary to build world-class services. In order to achieve this objective an attempt will be

made to develop an understanding of the strategic differences between marketing goods and

marketing services, Identify and capitalize on the sources of competitive advantage in services,

Realize the cross-functional nature of the service delivery process, Build an overarching model

of strategic service management and Build strategic models for e-services.

UNIT I

Introduction to services marketing, Characteristics and Classification of services and

Components of services marketing, Impact of IT

UNIT II

Customer expectations and perception, Service quality, Service encounter, customer satisfaction

and Service recovery. Measuring service quality (SERVQUAL)- Gap model

UNIT III

Service design and blue printing. New service development. Procedure and methods of pricing

services

UNIT IV

Managing demand and supply in services. Integrated marketing communications for services

.Service delivery through intermediaries

UNIT V

Service Marketing Strategies for health – Hospitality – Tourism – Financial – Logistics -

Educational – Entertainment & public utility Information technique Services

Pedagogy

Lecturers, Exercises, Role Plays, and Case Discussions


Class Exercise … 10%

Quiz … 5%


CIA1,CIA2 & CIA3 … 15%


TEXT BOOK:

Valerie, Zeithaml, Mary, Jo Bitner, Dwayne, Gremler, and Ajay Pandit (2010). Services

Marketing, 5/e; New Delhi: Tata McGraw-Hill

REFERENCES:

1. Jha. S.M., Service Marketing, Himalaya Publishing House, 2008.

2. Lovelock, C, Wirtz, J and Chatterjee, J. (2011). Service Marketing, 7e; New Delhi:

Pearson Education

BRAND MANAGEMENT COURSE CODE: 15 MBA M06

Objective: This course intended to prepare the students to develop branding strategies .By the

end of this course the students will be able to apply the nuance that is essential in building

brands, Identify sources and outcomes of brand equity and develop how to build, to measure and

to manage brand equity

UNIT I

Concept of a brand – Evolution, perspectives, anatomy, types of brand names, brand name

associations, Brands Vs Products, Advantages of Brands to consumers & firms. Brand elements:

Components & choosing brand elements, Branding challenges & opportunities.

UNIT II

Brand positioning – Basic concepts – alternatives – risks – Brands & consumers –Strategies for

positioning the brand for competitive advantage – Points of parity – Points of difference -

Buying decision perspectives on consumer behaviour, Building a strong brand – Method &

implications.

UNIT III

Brand Image, image dimensions, brand associations & image, Brand identity – perspectives,

levels, and prisms. Managing Brand image – stages – functional, symbolic & experiential brands.

Brand Equity – Sources of Equity. Brand Equity models, Brand audits. Brand Loyalty & cult

brands.

UNIT IV

Leveraging Brands – Brand extensions, extendibility, merits & demerits, Line extensions, line

trap – Co-branding & Licensing Brands. Reinforcing and Revitalisation of Brands – need,

methods, Brand Architecture – product, line, range, umbrella & source endorsed brands. Brand

Portfolio Management.

UNIT V

Brand valuation – Methods of valuation, implications for buying & selling brands. Applications

– Branding industrial products, services and Retailers – Building Brands online. Indianisation of

Foreign brands & taking Indian brands global – issues & challenges.

Pedagogy

Lectures, Exercises, Field Study, Quiz & Case Discussion


Class Exercises … 5%

Field Study … 10%


CIA1,CIA2&CIA 3 … 15%


TEXT BOOK:

Kevin Lane Keller, M.G.Parameswaran and Isaac Jacob, Strategic Brand Management, 3/e; New

Delhi: Pearson Education 2011

REFERENCE: 1. Kapferer, Strategic Brand Management, Kogan Page, New Delhi. 2009

2. Harsh Varma, Brand Management, Excell Books, New Delhi.

CONSUMER BEHAVIOUR COURSE CODE: 15 MBA M01

Objective: The course challenges students to explore the realities and implications of buyer

behaviour in holistic marketing environment. By the end of this course the students will be able

to demonstrate the knowledge of consumer behaviour concepts to develop better marketing

programs and strategies to influence those behaviours. Analyse external and internal factors

influencing the behaviour of the consumers’ .Identify the changes happening in the Market

scenario.

UNIT – I

Diversity in the Market Place - Model of Consumer Decision Making - Levels of

Consumer Decision Making - Four Views of Consumer Decision Making - The Consumer

Research Process.

UNIT – II

Consumer Motivation - Needs, Goals, need arousal, selecting goals - The Measurement

of Motives. Personality - facets, theories-brand Personification - Self and Self Image.

Perception - Elements, Dynamics of Perception-Consumer Imagery. Learning - Consumer

Learning - Behavioural and Cognitive Learning Theories – Measures of Consumer Learning.

UNIT – III

Consumer Attitude Formation - Attitude Change - Strategies for Attitude Change

Reference Groups and Family Influences. Group - Power of Reference Group - Selected

Consumer Related Reference Group - Celebrities and Other Reference Group Appeals -

Socialization of Family Members - Family Decision Making and Consumption - Related Roles -

The Family Life Cycle. Social Class and Consumer Behaviour - Measurement of Social Class -

The Affluent and the Non Affluent Consumer.

UNIT–IV

Culture - Measurement of Culture - Subcultures and Consumer Behaviour - Subcultures -

Religious, Geographical, Regional, Racial, Age, Sex, Subcultures - Subcultures Interaction -

Cross Culture Consumer Behaviour - Cross Culture Consumer Analysis - Cross Cultural

Psychographic Segmentation

UNIT – V

Consumer Influence - Opinion Leadership-Dynamics of Opinion Leadership Process -

Motivation Behind Opinion Leadership - Measurement - Flow of Communication - Opinion

Leadership and the Firm Marketing Strategy - Diffusion of Innovation -The Diffusion Process -

The Adoption Process - A Profile of the Consumer Innovator.

Pedagogy

Lectures, Case Discussions, Field Study & Individual/group activities


Field Study … 10%


Activities ... 5%

CIA 1, CIA 2 & CIA … 15%


TEXT BOOK:

Leon. G. Schiffman, Joseph Wisenblit, and Ramesh Kumar S., Consumer Behaviour, 11th

Edition, Pearson., 2015

REFERENCES:

1. Ramanuj Majumdar, Consumer Behaviour: Insights From Indian Market; New Delhi: Phi

Learning Private Limited, 2009

2. Nair, Suja R, Consumer Behaviour – Text and Cases, Himalaya Publishing House, 2007.

CUSTOMER RELATIONSHIP MANAGEMENT

COURSE CODE: 15 MBAM04

Objective: This course intends to develop insights and application of Customer Relationship

Management in practice in any organization. By end of this course the students will be able to

apply the basic role of customer portfolio, intimacy, and manage the customer life cycle in CRM

strategy development and implementation.

UNIT I

Conceptual Foundation Emergence of CRM practice, CRM Cycle, Framework,

Stakeholders, Significance of CRM, Attributes of CRM, Behavioural dimensions, Strategic

issues, Components of CRM Programme, CRM process, Market share Vs Mind Share, Life time

value of customer.

UNIT II

Planning Implementing and Measuring of CRM project CRM strategy, Organising CRM,

Implementation Road Map, Issues in implementation, Areas of measurement, Service quality,

Customer satisfaction, Customer acquisition, Customer retention and loyalty, Customer

experience, Customer cycle measures, 3E measures – company efficiency, effectiveness and

employee behavior, customer value, customer equity, CRM scorecard.

UNIT III

Dynamics of Information Technology in CRM e-CRM in Business, Features and

Advantages of e-CRM, Technologies and CRM softwares, Application of e-CRM, Customer

Database development and management – Database construction, Data Warehousing, Data

mining tools and techniques, Privacy and ethical considerations.

UNIT IV

Customer care management Customer care softwares, customer service applications,

facilities, customer care technologies, Multimedia call centre, Electronic point of sale, Help desk,

ATM, Sales force automation, Leveraging internet and mobile, Marketing automation, Service

automation

UNIT V

Application of CRM in different markets CRM in service markets – Banking and

Financial sector, Hospitality, Aviation, Retail, Telecom services, CRM in Rural markets, CRM

in Business market.

Pedagogy Lectures, Case Discussions, Seminars, and Field Visit



Seminars … 10%


CIA1,CIA2 & CIA 3 … 15%


TEXT BOOK:

Alok Kumar Rai – Customer Relationship Management – Concepts and Cases PHI Learning Pvt.

Ltd., 2013.

REFERENCES 1.Shainesh and Jegadish N. Seth – Customer Relationship Management- Strategic perspectives –

Mac millan, 2010.

INTEGRATED MARKETING COMMUNICATION

COURSECODE: 15 MBAM02

Objective: This course will enable the students to identify the role of different marketing

communication tools in today’s business world by recognising how a firm can use it to

communicate effectively with its consumers. By the end of this course the students will be able

to choose a marketing communications mix to achieve the IMC campaign plan's communications

and behavioural objectives. Develop an integrated cross-media strategy and creative message and

concept to reach the target audience and deliver the brand promise through an IMC campaign.

UNIT - I

Role of IMC in marketing process, IMC planning, Participants in IMC process – Clients,

Advertising and Specialised Services agencies. Communication process – Source, Message and

channel factors.

UNIT - II

Objectives and Budgeting for IMC programmes. Creative process, Planning and

Development of Creative strategy, Appeals and Execution styles, creative tactics, creative brief

and approval. Media Planning – developing media plan, objectives, market analysis and target

market identification, media strategies

UNIT - III

Media Profile – Print- role of newspaper and magazines, Radio, Television, and

Supportive Media – traditional support media, promotional product marketing, other traditional

support media and Nontraditional support media

UNIT -IV

Direct Markeing and IMC – direct selling, evaluating the effectiveness of direct

marketing . Internet and IMC – measuring effectiveness of the internet, advantages and

disadvantages, additional interactive media; Sales Promotion – objectives, Techniques and

evaluation of sales promotion

UNIT - V

Public Relations – Publicity, Integrating PR with other promotion tools, planning process,

tools and effectiveness, Personal selling and IMC – Scope, Role, and Evaluation, Social, Ethical

and Economic effects of advertising and promotion

Pedagogy

Lectures, Case Discussions and Role Play



Role play … 5%




TEXT BOOK:

George E. Belch, Michael A. Belch and Keyoor Purani– Advertising and Promotion – IMC

perspective – Tata Mc Graw Hill 7th

edition, 2010.

REFERENCES :

1. Kruti Shah and Alan D’Souza (2009). Advertisement & Promotion - An IMC Perspective;

New Delhi: Tata McGraw-Hill

2. Clow and Baack, - Integrated Advertising, Promotion and Marketing Communications,

PHI/Pearson 2007.

INTERNATIONAL MARKETING COURSE CODE: 15 MBA M08

Objective: This course enables the students to appraise the potential of international markets for

a variety of goods and services. By the end of this course the students will be able to craft a

marketing mix suitable to a variety of international markets, present and defend marketing mix

selections against alternatives and compose an international marketing plan consistent with the

evolution of marketing mix selections.

UNIT I

International Marketing - Reasons for International Marketing - Problems in International

Marketing - Internationalization Stages - International Marketing Decisions- cultural dimensions

- Driving and restraining forces – Participants - Future of international marketing.

UNIT II

International Marketing Intelligence – Information requirements – Sources of

information – International marketing information system and marketing research – Market

selection – Market entry strategies and coverage strategies.

UNIT III

International product decisions – Product mix – Product Life cycle – New product

development – Branding – Packaging and Labeling. International pricing – Pricing objectives –

Factors affecting pricing – Pricing methods – Transfer pricing – Dumping – Steps in pricing –

Export price structure – Export price quotations and INCOTERMS.

UNIT IV

Export financing – Payment terms – Institutional finance for export – Pre-shipment credit

– Post-shipment finance – EXIM Bank – Letter of credit – Parties – Kinds – Modus Operandi –

Export risk insurance – Marine insurance – ECGC.

UNIT V

Export promotion – Organizational setup – Incentives – Facilities for exporters – EPZs,

EOUs, SEZs – Export houses – Trading Houses – Star trading houses – Export procedures and

documents.

Pedagogy

Lectures, Case Discussion, and Seminars


Quiz … 5%


Ssminar Presentations … 10%



TEXT BOOK:

Francis Cherunilam, International Marketing, Himalaya Publishing House, 2008.

REFERENCES:

1. Niraj Kumar, Marketing Communication – Theory and Practice, Himalaya Publications,

2008.

2. Rathor and Jani, International Marketing, Himalaya Publishing House, 2008.

3. Cateora, International Marketing W /CD, Tata Mc Graw Hill, 2008.

RURAL MARKETING COURSE CODE: 15MBA M07

Objective: This course enable the students to identify the opportunities of the rural market

under social and economic perspective .By the end of this course the students will able to Apply

the conceptual knowledge of rural marketing into practice, Design strategies suitable for rural

markets and Realize how companies position their products for maximum competitive advantage

in rural market place.

UNIT I

Rural Marketing - Nature, Approaches to Rural Marketing, Comparing Rural and Urban

marketing- Rural Consumer Behaviour- Rural Marketing Research

UNIT II

Segmenting Rural Markets - Definition - Changing Trends in Rural Segments - Market Segment

Selection - Bases of Segmentation - Identification of Rural Market Potentials - Rural Market

Environment - Development Programmes - Infrastructure facilities. Problems in Rural

marketing.

UNIT III

Product Strategy – Product concepts and classification – Concept and significance of product

strategy – Product mix decisions – Product item decisions – Competitive product strategies –

Pricing policy - Concept and significance – Pricing objectives – Pricing strategy.

UNIT IV

Promotion strategy – Exploring media – Profiling target audience – Designing right promotion

strategy – Promotional Campaigns – Distribution strategy – Channels – The old and New Players

– New approaches – Coverage strategy.

UNIT V

Role of Financial Institutions in Rural Marketing - Types of Credit - Rural Credit Institutions -

Impact of Rural Credit – Functions of NABARD, Role of Co-operative Institutions in Rural

Marketing - Types of Co-operative Organizations - Impact of Co-operatives on Rural Marketing.

Pedagogy Lectures, Field Study, class exercises and Case Discussions


Class exercises … 5%

Field Assignments … 10%



End Semester Exam … 60%

TEXT BOOK:

C.S.G. Krishnamacharyulu, Lalitha Ramakrishnan, Rural Marketing Text and Cases, Pearson

Education, New Delhi, 2011.

REFERENCES:

1. Pradeep Kashyap (2012). Rural Marketing 2/e New Delhi: Pearson Education

2. T. P. Gopalaswamy, Rural Marketing Environment, Problems and Strategies, Vikas

Publishing House, New Delhi, 2006.

SALES AND DISTRIBUTION MANAGEMENT

COURSE CODE: 15MBAM03

Objective: This course will enable the students to face the challenges confronting the Sales and

distribution function in marketplace. By the end of this course the students will be able to

demonstrate the selling skills to satisfy the customer needs, develop a systematic approach to

increase the sales performance and design and manage the multiple channels to maintain vertical

integration

UNIT – I

Sales Management – Importance- Dimensions - Strategic planning - Role and Skills of

modern Sales Managers- Nature of Personal Selling - Steps in selling process- Institutional

Selling

UNIT – II Development and Management of Sales Territories- Sales Quota -Organizing Sales Force

- Types of Organization Structure - Sales force staffing - Recruitment, Motivation and evaluation

UNIT – III Channel Policies - Channel Information System - Elements and Impact on Channel

System - Identifying Channel Conflicts and Resolution Channel Co-operation and

Satisfaction - Assessing Channel Performance - Improvement of Channel Productivity -

Through Partnership and Efficient Consumer Response.

UNIT – IV

Channel Management by wholesalers and Retailers – Retail formats – Franchise-

designing and management Telemarketing, e-marketing, e-tailing, Integrated distribution

management

UNIT – V Importance of Physical distribution, Logistics System analysis and design, Organization

and control, Role and Importance of warehousing, Warehouse Type, Size, number, location,

prerequistion for Warehousing, Warehousing in India, Inventory Control – Cost and issues –

Risk Management.

Pedagogy

Lectures, Case Discussions, Role-play and Field study


Field Study … 10%


Role-play … 5%

CIA 1, CIA2 & CIA 3 … 15%


Text Book:

Krishna Havaldar and Vasant Cavale Sales and Distribution Management - Text and

Cases;2/e New Delhi: Tata McGraw-Hill 2011

Reference Books:

1. Gupta S.L., Sales and Distribution Management, Excel Books, Delhi, 2007.

2. Chunnawalla, Sales and Distribution Management, Himalaya Publishing House, 2006

3. Tapan, K. Panda and Sunil Sahadev, Sales and Distribution Management, 7/e; 2007

New Delhi: Oxford University Press

ADVANCED PRODUCTION MANAGEMENT

COURSE CODE: 15MBAP02

Objective: To help the students to understand how to link organizational objectives to

production and developing strategies to achieve the objectives. By the end of this course the

students will get knowledge about the various concepts in production area.

UNIT – I Impact of Technology on Production - Economics and Social Issue - Automation -

Operation Strategy and Competitiveness - Economy Studies for Investment and Replacement in Production Management.

UNIT – II

Design of The System and Procedures: Product Decision and Process Selection -Design

of Facilities.

UNIT – III Design of Production Planning and Control System - Design on Scheduling System -

Design of Inventory System, Design of Maintenance System. UNIT – IV

Productivity Techniques - Application of Quantitative Models for Production Planning and Control - Process Charts, Network Analysis. UNIT – V

Human Aspects of Production Management - Methods of Improving Business Process Re-engineering - Synchronous Manufacturing - Production Planning and Financial Planning.

Pedagogy



Assignments … 5%

Field study … 10%


CIA1,CIA2 & CIA 3 … 15%


TEXT BOOK: Richard B. Chase, Nicholas J. Aquilano and F. Robert Jacobs, Production and Operations

Management, 8/e, Tata McGraw Hill , New Delhi.

REFERENCES: 1. Chunawalla, Production and Operations Management, Himalaya Publishing House, 2008. 2. Nair, NG, Production and Operations Management, Tata Mc. Graw Hill, 2008. 3. Chary, SN, Production and Operations Management, Tata Mc. Graw Hill, 2009. 4. Panneerselvam R, Production and Operations Management, PHI, 2009.

INTEGRATED MATERIALS MANAGEMENT


Objectives: To enable the students to acquire knowledge on the principles, functions and

effective management of materials in an organization .By the end of this course the students will

be able to apply various mechanisms in materials management and analyze the issues related to

stores management.

UNIT-I

Concept of Integrated Materials Management (IMM) – Organizing for IMM – Types of

Inventories – Inventory Problems in India.

UNIT-II

Codification – Computerization and Information Systems – Standardization and Variety

Reduction – Value Analysis: ABC, VED, XYZ and other methods of Selective Analysis.

UNIT-III:

Q-Based Inventory System – P-Based Inventory System – S-S based Inventory System –

Practical Inventory Models – Inventory Valuation.

UNIT-IV

Purchasing – Source Selection – AHP for Vendor Rating– Purchase Budget – Systems –

Tenders – Price Negotiations – Forward Buying – Purchasing Capital Equipments – Seasonal

Goods – Special Items – Deferred Payment Schemes – Lending Institutions – Global Purchases –

Government Buying – Rate Contract – Insurance – Legal Aspects in Purchasing – Evaluation of

Purchase Performance.

UNIT-V

Stores Layouts – Stores Accounting Procedures and Forms – Stock Verification –

Practical Problems in Management of Dead Stocks – Surplus and Scraps – Evaluation of Stores

Performance – Materials Handing and Transportation Management.

Pedagogy



Assignments … 5%

Field Study … 10%


CIA1,CIA2 & CIA 3 … 15%


TEXT BOOKS:

1. Gopalakrishnan, P&Sundaresan, M: Materials Management – An Integrated Approach;

Prentice Hall of Indian Private Ltd. 2011

2. Gopalakrishnan, P & Sandilya, M.S: Inventory Management – Text and Cases; The

Macmillan Company of India Ltd. 2011

REFERENCES:

1. Ammer, D.S, Materials Management; Irwin.

2. Datta, A.K: Materials Management – Procedures, Text And Cases; Prentice Hall of India

Private Ltd.

OPERATIONS STRATEGY

COURSE CODE:15MBAP03

Objectives: To develop the concepts of strategy in business environment for survival and growth

and to learn analytical approach and methodology for developing manufacturing / Operations

strategy.

UNIT I

World of Operations in 2020 – Operational Management in the Organizational Chart –

Historical role of Operations Management – Current Perspectives. Operations Strategy and

Competitive dimensions– Operations and Corporate Strategy

UNIT II

Value as business concept–strategic issues in manufacturing–Value Chain concept Focus,

core competence and distinctive capabilities – Stakeholders & Strategy.

UNIT III

Checking Markets, Outcome of Market debate – Linking manufacturing to Markets –

Strategic Integration – Order Winners, Order Qualifiers.

UNIT IV

Technology Strategy – Issues in New Product development - Time to market –Strategic

nature of process - Business implication of Process Choice – Hybrid Process.

UNIT V

Evaluating various tradeoffs alternatives – Focused Manufacturing – Product or process

focus – Make or Buy–merits / demerits – Value Chain Approach – Quality as strategic factor –

CAD/CAM/CIM - Delivering Value to Customer.

Pedagogy



Assignments … 5%



CIA1,CIA2 & CIA 3 … 15%


TEXT BOOKS :

1. Operations Strategy—David Walters–Palgvave McMillan, Jan 2012.

2. Operations Management for Competitive Advantage–Chase, Macmillan, 2011

3. Competitive Manufacturing Management–Nicholas, McGraw Hill Education, 2011.

REFERENCES:

1. Manufacturing Strategy-Terry Hill, Mcgraw Hill, Palgrave Macmillan, Feb. 2009.

2. Strategic Operations Management-Steve Brown, Richard, Lamming, John Bessant, Peter

Jones, Palgrave Macmillan, 3rd

Edition, 2009.

3. Operations Management – TerryHill, Excel books

4. Managing Technology & Innovation for Competitive Advantage, Narayanan, Prentice

Hall, Ed. 2011.

SIX SIGMA


Objective: This course inculcate the students about the principles of six sigma implementation

and improving quality with respect to products and services. . By the end of this course the

students will be able to analyze the various tools for process analysis and design a six sigma for

an organization.

UNIT I

The fundamentals of six sigma-principles of quality management- Business performance

Improvement and six sigma-the evolution of six sigma-Qualities as a Business Performance

Metric-Quality Principles and Six Sigma- six sigma and Competitive Advantage. Principles of

Six Sigma -Six Sigma in Service Organization.

UNIT II

Project Organization, Selection, and Definition- Organizing for Six Sigma Projects

People skills- Six sigma Project Selection- Project Definition-Project Review. Process

Measurement- Data Collection-Data Summarization– Measurement System Evaluation and

Verification- Process Capability Evaluation Benchmarking

UNIT III

Process Analysis – Statistical Methods in Six Sigma- Probability Distribution- Basic

Statistical Methods- Tools for Process Analysis. Process Improvement- Principles of Process

Improvement- Tools for Process Improvement- Six Sigma and Lean Production- Implementation

Planning.

UNIT IV

Process Control- Control Systems-Statistical Process Control- Constructing and Using

Control Charts. Design for Six Sigma-Concept and Design Development- Overview of DFSS-

Concept Development- Concept Engineering- Design Development- Quality Function

Deployment- Detailed Design and Analysis- Design Failure Mode and Effect Analysis

Reliability Prediction in DFSS.

UNIT V

Design for Six Sigma-Optimization and Verification-Design of Experiments- Taguchi

Methods for Robust Design- Design for Reliability- Reliability Evaluation- Simulation in DFSS-

Design Verification. 149 Six Sigma Implementation- Principles for Six Sigma Implementation-

Project Management- Organizational Culture and Change Management- Enterprise Leadership

Knowledge Management.

Pedagogy



Assignments … 5%

Quiz … 10%


CIA1,CIA2 & CIA 3 … 15%


TEXT BOOK:

James R.Evans and William M.Lindsay, 2005. An introduction to six sigma and process

improvement, Cengage Learning India Private Limited, New Delhi - 110092.

REFERENCES:

1. Dhirendra Kumar, 2006. Six Sigma Best Practices: A Guide to Business Process Excellence

for Diverse Industries, J. Ross Publishing.

2. Jiju Antony; Ashok Kumar; Roberto Bañuelas, 2006. World class applications of Six Sigma,

Oxford : Butterworth-Heinemann,

SUPPLY CHAIN MANAGEMENT


Objective: This course is intended to familiarize the students with the distribution and logistics

management. By the end of this course students will have an idea about the importance of supply

chain and also the values of logistics management

UNIT I

Framework to analyses chain, understanding the supply chain: importance, process decision phases, supply chain performance: competitive and supply chain strategies, supply chain drivers and obstacles, framework for structuring drivers, inventory, transportation, facilities, information.

UNIT II

Planning demand and supply in a supply chain demand forecasting and supply chain, role. Characteristics, methods and components, time series forecasting method, planning supply and demand in supply chain, managing supply, managing demand, responding to predicted variability, aggregate planning in practice.

UNIT III

Transportation in a supply chain: role, factors, modes, design option for a transportation network, network design in a supply chain: role, factors, framework, models, network design in practice, information enabler, and supply chain information technology in practice.

UNIT IV

Co- ordination in supply chain, E - Business in supply chain, role, impact, value of E - business on supply chain performance, setting up E - Business in practice, managing the supply chain, creating the logistics vision, problems with convention organizations.

UNIT V

Financial; evaluation of supply chain decisions, the impact of financial factors on supply chain decisions, discounted cash flow analysis, representations of uncertainty, financial analysis of supply chain decisions in practice.

Pedagogy



Assignments … 5%



CIA1,CIA2 & CIA 3 … 15%


TEXT BOOK: Supply Cain Management - Peter Meindt & Sunil Chopra, Pearson Education, 2008.

REFERENCES: 1. David Taylor and David Brunt, Manufacturing Operations and Supply Chain

Management, Vikas Thomson Learning, 2008.

2. B.S. Sahay, Supply chain management for global competitiveness, Macmillan India Ltd,

Delhi, 2008.

3. David Hutchins, Just in Time, Jaico Publishing House, Mumbai, 2006.

4. David Simchi – Levi & Philip Kaminsk, Designing and Managing the Supply Chain,

McGraw-Hill Companies Inc., 2007.

TECHNOLOGY MANAGEMENT

COURSE CODE: 15MBA P08

Objectives: The objective of this course is make the students to understand the dynamics of

technological innovation and to familiar with how to formulate technology strategies and to

manage ideas in a technological based organization

UNIT I

Definition – technology and society, definition of technology, classification of

technology, definition of management, management of technology, the conceptual frame work

for MOT-drivers of MOT-significance and scope of MOT-role of chief technology- role of

government – science and technology policy

UNIT II

Technology Planning – Tools for Company Technology Analysis – Tools for industry

Technology Analysis – Trajectories of Technology, Alliances: Formal versus Informal

Alliances, Duration of an Alliance, Location: Domestic versus International Alliances Concerns

in Alliances

UNIT III

Merger and Acquisition of Technology, Strategic Reason for Merger and Acquisition,

Types of Acquisition and Merger – Methods – Internal Development – External Development –

Acquisition Sources – Acquisition Decision.

UNIT IV

Definition of Innovation – Management Innovation – Process – Making Decision for

Management innovation – tools for innovation – process innovation – concept and types of

process innovation – techniques in process innovation.

UNIT V

Technology Transfer–Definition–Classification and Significance – elements of transfer

process – types of technology process- types of technology transfer – status of technology in

India – technological changes in the future.

Pedagogy



Assignments … 5%

Quiz … 10%


CIA1,CIA2 & CIA 3 … 15%


TEXT BOOKS: 1. Handbook of Technology Management – Gaynor, Mcgraw Hill Publications

2. Bringing New Technology to Market, Kathleen R Allen –Prentice Hall India.

REFERENCES: 1. Strategic Technology Management, Betz. F. McGraw Hill Publications.

2. Management of Technology, Tarek Khalli, McGraw Hill Publications.

3. Strategic Management of Technological Innovation – Schilling McGraw-Hill, 2nd

edition.

4. ManagingTechnologyandInnovationforCompetitiveAdvantage-VKNarayanan- Pearson

Education Asia

TOTAL QUALITY MANAGEMENT


Objectives: The course enhances the students to know about the various elements in total quality

management. After undergoing this course students will get clear idea about Total Quality

Management and will be able to work efficiently in a Total Quality Management organization.

UNIT-I: (The Foundations of TQM)

Understanding quality- Models and frameworks for total quality management -

Leadership and commitment - Case studies on foundations

UNIT-II: (Planning)

Policy, strategy and goal deployment - Partnerships and resources-. Design for quality -

Case studies on planning

UNIT-III: (TQM – performance)

Performance measurement frameworks.- Self-assessment, audits and reviews -

Benchmarking -Case studies on performance

UNIT-IV: (TQM – Processes)

Process management - Process redesign/engineering- Quality management system -

Continuous improvement - Case studies on processes

UNIT-V: (TQM – People and Implementation)

Human resource management - Culture change through teamwork - Communications,

innovation and learning – Implementation- Case studies on people and Implementation

Pedagogy



Assignments … 5%

Field study … 10%


CIA1,CIA2 & CIA 3 … 15%


TEXT BOOKS:

1. John S. Oakland, 2013. Total Quality Management text with cases,. Butterworth Heinmann,

Oxford/New Delhi

2. Dale H. Besterfield, Carol Besterfield-Michna, Glen H. Besterfield and Mary Besterfield-

Sacre, 2013. Total Quality Management, Pearson Education, New Delhi.

REFERENCES:

1. Feigenbaum, A.V., 1983 .Total Quality Control, McGraw-Hill, New York.

2. Omachonu,V.K.,Ross,J.E., 2009. Principles of Total Quality, Lucie Press, Florida.

3. J. Juran 1979. Quality Control Handbook , McGraw-Hill , New York

WORLD CLASS MANUFACTURING


Objective: To understand the concept of Excellence in manufacturing, Traditional and current

concepts and Building organization strength through Customer focus and overcoming

impediments

UNIT I

World Class Manufacturing Environment: Imperatives for Success – Technology,

Systems Approach and Change in the Mindset, Choice of Technology, Capacity,

Layout/Automation in Material handling systems; Aggregate Planning and Master Production

Scheduling.

UNIT II

Materials Requirement Planning (MRP) – Software in Use, Manufacturing Resources

Planning (MRP)– Software in Use, Implementation Problems/Indian Experience; Optimized

Production; Technology Principles; Just - in – Time System ; JIT Manufacturing System,– Use

of Kanban, JIT Purchase – Source Development, Buyer, - seller relations; Supply Chain

Management/Bench Marketing.

UNIT III

Total Quality management-TQM Philosophy, TQM Principles, TQM tools including

Circles, SQC/Acceptance Samplings, Quality through design, Fault – tree analysis, Quality Loss

Function, Quality Management Systems and ISO 9000 Standards.

UNIT IV

Total Productive Maintenance, Objective of TPM – Total System Effectiveness, Break, -

down Maintenance, Preventive. Maintenance Predictive Maintenance, Condition Monitoring

Systems maintenance Prevention, Maintainability Improvement, Reliability Improvement, Total

Employee Involvement and Small Group Activities.

UNIT V

Customer – Driven Project Management (Integration of TQM, Project Management

Systems with Customer – Driven team Structure); Automation in Design and Manufacturing:

Automated Material handling Equipments, Role of IT in World Class Manufacturing, Flexible

Manufacturing Systems (FMS), Group Technology/Cellular Manufacturing Systems. Six Sigma.

Pedagogy



Assignments … 5%

Quiz … 10%


CIA1,CIA2 & CIA 3 … 15%


TEXT BOOK:

World Class Manufacturing – Strategic Perspective – B.S. Sahay, KBC Saxena, Ashish

Kumar. (Mac Milan), 2010.

REFERENCES:

1. Managing Technology & Innovation for Competitive Advantage – Narayanan, Excel

books, Pearsons Education, 2008.

2. Just in Time Manufacturing – M.G. Korgaonkar, Macmillan, 2005.

3. Making Common Sense Common Practice – Models for Manufacturing Excellence –

Ron Moore, 2003.

ANALYSIS AND DESIGN OF INFORMATION SYSTEMS

COURSE CODE: 15MBAS08

Objective: This course enable to learn about process specifications, feasibility analysis and

coding and designing outputs. By the end of this course the students will be familiar with modern

approaches in system analysis and design .

UNIT I

Information and Management: Type of Information – Need of computer based

Information System – Management Structure – Management and Information Requirements –

Qualities of Information – Example of Information Systems.

UNIT II

Information Systems Analysis Overview: Overview of Design of an Information System

– The role and task of a System Analyst – Attributes of a Systems Analyst – Tools used by

Systems Analyst – Information Gathering: Strategy to Gather Information – Information Sources

– Methods of Searching for Information – Interviewing Techniques – Questionnaires – Other

methods of information search.

UNIT III

System Requirements Specification: Data Dictionary – Steps in Systems Analysis –

Modularizing Requirements Specification – Feasibility Analysis: Deciding on Project Goals –

Examining Alternative Solutions – Evaluating Proposed System – Cost-benefit Analysis –

Payback Period – Feasibility Report - System Proposal – Data Flow Diagram: Symbol used in

DFDs – Describing a System with a DFD – Good Conventions in Developing DFDs – Logical

and Physical DFDs.

UNIT IV

Process Specification: Process Specification Methods - Structured English - Decision

Tables: Decision Tables Terminology and Development - Extended Entry Decision Table –

Establishing the Logical Correctness of Decision Table - Use of Karnaugh Maps to Detect

Logical Errors in Decision Tables - Eliminating Redundant Specifications.

UNIT V

Data Input Methods: Data Input – Coding Techniques- Detection of Error in Codes –

Validating input data - Interactive data input - Designing Outputs: Output Device-Objectives of

Output Design - Design of Output Report - Design of Screens - Use of Business Graphics -

Control Audit, Testing and Security of Information System – System Design Example.

Pedagogy

Classroom Lectures, Case-Studies, 3C Analysis, News based learning


Assignments … 10%

Quiz … 5%


CIA1, CIA2 & CIA 3 … 15%


Text Book: V. Rajaraman, Analysis and Design of information System, 2

nd Edition, Prentice Hall of India

2004.

References:

James A Senn, Analysis and Design of information system, 2nd

Edition MCH international

Edition.

DATA WAREHOUSING AND DATA MINING


Objectives: The course enhance on data preprocessing and mining .On successful completion of

the course the students should have learnt the purpose for developing a data warehouse,

including difference between operational and decision support system.

UNIT I

Introduction – Data Mining – Functionalities – Classification of data mining systems –

Major issues in data mining. Data warehouse and OLAP technology for data mining: What is a

data warehouse – A Multi dimensional model – Data Warehouse Architecture – Data Warehouse

Implementation – Future development of Data cube technology.

UNIT II

Data preprocessing: Data cleaning – Data integration and transformation – Data reduction

– Discretization and concept hierarchy generation. Data Mining Primitives: What defines a data

mining tasks.

UNIT III

Mining Association Rules in Large Databases: Association rule mining – Mining single

dimensional Boolean association rule from transactional databases Mining Multidimensional

association rules from relational databases and data warehouses

UNIT IV

Classification and Prediction: What is classification – Issues regarding classification –

Classification by decision tree induction – Bayesian Classification.

UNIT V

Cluster Analysis: Types of data in cluster analysis – Categorization of major clustering

methods – Partioning methods – Hierarchical Methods.

Pedagogy



Assignments … 10%

Quiz … 5%


CIA1, CIA2 & CIA 3 … 15%


TEXT BOOK:

Jiawei Han, Micheline Kamber, Data Mining – Concepts and Techniques, Morgan

Kaufmann Publishers, First Edition, 2003.

ReferenceS: 1. Michael J A Berry, Gordon S Linoff, Data Mining Techniques, Wiley Publishing inc,

Second Edition, 2004.

2. Alex Berson, Stephen J. Smith, Data Warehousing, Data Mining & OLAP, Tata McGraw

Hill Publications, 2004.

3. Sushmita Mitra, Tinku Acharya, Data Mining – Multimedia, Soft Computing and

Bioinformatics, John Wiley & Sons, 2003.

ENTERPRISE RESOURCE PLANNING


Objective: To make the students understand the key implementation issues of ERP. The students

will be able to apply and implement various business modules in organization , identify the

factors that lead to development and implementation of ERP systems, the advantages and

disadvantages of implementing an ERP system, how an integrated information system can

support effective and efficient business processes.

UNIT I

Introduction: ERP: An overview, Enterprise, An overview, Benefits of ERP, ERP and

Related Technologies, Business Process Reengineering, Data Warehousing, Data Mining, On Line

Analytical Processing, Supply Chain Management.

UNIT II ERP implementation: ERP Implementation Life Cycle, Implementation Methodology, not

packages are created Equal, ERP Implementation, The Hidden costs, Organizing the implementation, Vendors, Consultants and users, Contracts with vendors, Consonants and Employees, Project Management and Monitoring, After ERP Implementation.

UNIT III Business Modules: Business Modules in an ERP Package, Finance, Manufacturing, Human

sources, Plant Maintenance, Materials Management, Quality Management, Sales and Distribution.

UNIT IV ERP market: ERP Market place, SAP AG, People Soft, Ban Company, JD Edwards World

Solutions Company, Oracle Corporation, QAD.

UNIT V

System software Associates: Turbo Charge the ERP system, Enterprise Integration

Application, ERP and E - Commerce, ERP and Internet, Future Directions in ERP.

Pedagogy



Assignments … 10%

Quiz … 5%


CIA1, CIA2 & CIA 3 … 15%


TEXT BOOK:

Alexis Leon, ERP Demystified, Tata McGraw Hill, 2007.

REFERENCES:

1. Mahadeo Jaiswal and Ganesh Vanapalli, Text Book of Enterprise Resource Planning,

Macmillan India Ltd., Chennai 2005.

2. Vinod Kumar Grag and N.K. Venkitakrishnan, Enterprise Resource Planning – Concepts and

Practice, Prentice Hall of India, New Delhi, 1998.

3. CSV Murthy, Enterprise Resource Planning, Himalaya Publishing House, 2008.

INFORMATION SECURITY SYSTEMS


Objectives:The course enable the students to understand the various risk in the information

security and control systems On successful completion of the course the students will be able to

Identify the risks associated with information system management , Aware of the various risk

management approaches in information system management and Bridge the IS risk management

approach with the overall business strategy

UNIT – I

Introduction to Information Security: Definition - Secrecy and Confidentiality - Accuracy,

Integrity and Authenticity - Security Threats - Vulnerabilities, Threats and Countermeasures -

Firewall - Planning and Administration -Log analysis basic - Logging states - When to look at

the logs – Security information Management.

UNIT – II

Ethical Hacking of Computer network, system and application - Malicious Code, Mobile Code &

Denial Of Service attack - Information Security Assessment Process - Network Stalking and

Fingerprinting - Cracking the Shadow and Administrator - Privilege Escalation - Wireless

Security and Review - RFID Hacking and Security Review - Spyware and Phishing.

UNIT – III

Security Policy and Awareness - Security policy guidelines - Security awareness - People,

Process and Technology - Physical Threats to the Information System - Information

Infrastructure - Operating system fundamentals and security.

UNIT – IV

Access Control Systems and Methodology: Access Control Overview - Identification and

Authentication Techniques - Access Control Techniques - Access Control Methodologies and

Implementation - Access Control Administration - Access Control Working Process

Attacks and Monitoring: Monitoring - Intrusion Detection - Penetration Testing - Methods of

Attacks - Access Control Compensations - Security Testing Working Process.

UNIT – V

Auditing and Monitoring: Auditing - Monitoring - Monitoring Tools and Techniques -

Penetration Testing Techniques - Inappropriate Activities - Indistinct Threats and

Countermeasures – IT Act -THE CYBER REGULATIONS APPELLATE.

Pedagogy



Assignments … 10%

Quiz … 5%


CIA1, CIA2 & CIA 3 … 15%


TEXTBOOK:

Managing Enterprise Information Integrity: Security, Control and Audit Issues, By IT

Governance Institute

References:

1.Risks of Customer Relationship Management: A Security, Control, and Audit Approach by

Price water house coopers Ltd

2. Security, Audit & Control Features PeopleSoft: A Technical and Risk Management Reference

Guide; 2nd Edition, by Deloitte Touche Tohmatsu Research Team; ISACA

INFORMATION TECHNOLOGY APPLICATIONS


Objective: To inculcate the students with the knowledge of information technology and its

application in management. By the end of this course the students will be able to apply

applications required for business and analyze issues and security aspects related technology.

UNIT - I

Business as a System - Business Applications - Accounting - Inventory - Purchase - Sales

- Human Resources - Production System Need for on-line Integrated Computer based System.

UNIT - II

Enterprise Resource Planning - Objectives - Need - Advantages & Disadvantages of ERP

products over traditional Development products - Migration - Resource Planning.

UNIT - III

Introduction to Internet - Internet Services -WWW - FTP - E mail - Newsgroup -Telnet.

Intranets - Purpose – Users - Planning Development and Implementation of Intranets.

UNIT - IV

E-Commerce - Need - Infrastructure Requirements - Implementation Issues – Security

Aspects.

UNIT - V

Database Management System - Normalization - Oracle terminology - Database

Connection - Creating tables - The Basics of SQL: SQL grammar. Transactions - The Basics of

PL/SQL creating and using stored procedures, Functions and Packages -Retrieving Data with

cursors - Enforcing Business Rules with Database Triggers.

Pedagogy



Assignments … 10%

Quiz … 5%


CIA1, CIA2 & CIA 3 … 15%


TEXT BOOK:

Richard Hammer, Enterprise Resource Planning, 1998.

REFERENCES :

1. James O Brien, Management Information System.

2. Ravi Kalkota, Frontiers of Electronic Commerce, 1998.

3. David Loctman, Developing Personal Oracle for Windows 95 Applications.

4. Ivan Bayross, Commercial Applications Development Using Oracle Developer, 2000.

INTERNET AND E – COMMERCE


Objective: The primary objective of the course is to familiarize the students with technologies

like networking and internet and to build skills in applying these technologies to various business

processes. On successful completion of the course, the learner would be able to analyze the

concept of E-Business models, able to work in one or more significant application domains and

to manage the development of E-Commerce application, able to design a system, component, or

process to meet desired needs within realistic constraints such as economic, environmental,

social, political, ethical, health and safety, manufacturability, and sustainability.

UNIT – I Internet Connection Concepts: Internet communication protocol, types of Internet

connections, Internet Service providers (ISPs), Security issues on the Internet. Domain Name Systems: Domain Organization, registering a domain system. E- mail Concepts: Getting E- Mail, E- mail addressing message headers, Downloading, E-Mail, using abbreviations, emotions and smileys.

UNIT – II World Wide Concepts The web languages and protocols, special kinds of web sites and

pages. Voice and Video Conferencing Internet phone, voice conferencing and Video conferencing, Voice and video conferencing using instant messenger programs, Voice and video conferencing with windows messenger, yahoo messenger and MSN messenger. Web Commerce Purposes of commercial web sires - Selecting a web hosting service, Selling via secure service, Shopping cart systems, accepting payment s from customers, auction sites, consignment sites.

UNIT – III History of E- Commerce. Early business information exchange efforts, Emergence of

Internet, Advantages of E- Commerce, Disadvantages of E- Commerce, extension of BAM model, transition to E - commerce in India. Business Model for E-Commerce E- Business model based on relationship for E-Commerce. E- Business model based on relationship for transaction types. E-Securiry: Security on the net, E- Business risk management issues.

UNIT – IV E-Marketing: E- Advertising, Internet marketing - target Markets - E-Branding,

Marketing strategies. E- Payment Systems: Digital payment requirements, Digital token based E- payment system, Properties of E- Cash, Cheque payment system on the internet, Risk and E-Payment system, Designing, E-payment system, Digital Signature. UNIT – V

E-Customer relationship management: Customer Relationship Management - Typical; Business Touch points. E-Supply chain Management: E-supply chain, E- supply chain components, E-supply chain architecture. Mobile Commerce: Growth of mobile commerce - wireless applications, technologies for f mobile commerce.

Pedagogy



Assignments … 10%

Quiz … 5%


CIA1, CIA2 & CIA 3 … 15%


TEXT BOOK: 1.The complete reference - INTERNET, second edition, Margaret Levine Young, Unit (Chapter 1,2,5), Unit - II (Chapter - 16,17,32). 2.E- Commerce - A Management Perspectives, P.T. Joseph Eastern Economy Edition Unit – III (Chapter- 1,2,5), Unit - IV (Chapter- 4,6), Unit- V (Chapter-7,8,10).

SOFTWARE PROJECT MANAGEMENT


Objective: The course inculcates the students to learn about Software Project Management to

plan the activities and allocate the available resource in an effective manner. On successful

completion, the learner will have good knowledge of the issues and challenges faced while

managing the software projects and provide an understanding why majority of the software

projects fail and how that failure probability can be reduced effectively.

UNIT – I Software Project Management – Importance – Meaning of Project – Software projects Vs. Other types of projects – Contract Management and Technical Project Management – Activities – Categorization of Software Projects – Problems – Project Planning – Prgramme Management – Allocation of Resources – Aids to programme Management – Benefits Management.

UNIT – II Project Evaluation – Cost Benefit Analysis – Risk Evaluation – Selection of an appropriate project approach – Choosing Technologies – Choice of Process Models – Model – Software proto typing – Ways of categorizing proto type – Selecting the most appropriate process model – Software effort estimation – Problems – Basis – Techniques – Expert Judgment. UNIT – III Activity Planning – Objectives – Project Schedules – Projects and activities – Sequencing activities and scheduling – Network planning models – Adding time dimension – Identifying the critical path – Shortening the project duration – Critical activities – Risk Management Categories – Identification – Planning – Evaluating the risks to the schedule. UNIT – IV Resource allocation – Nature of resources – Identifying resources requirements – Scheduling – Creating Critical Paths – Resource Schedule – Cost Schedules – Scheduling Sequence – Creating the framework – Collecting Data – Visualizing Progress – Cost Monitoring – Prioritizing Monitoring – Change Control. UNIT – V Acquisition and Supply of Software – Supply process – Types of contract – Stages – Contract Management – Acceptance – Understanding Behaviour – Selecting the right person – Instructions –Motivation – Working in groups – Team decision making – Leadership structure – Culture – Stress – Health and Safety – Software Quality – Importance – Techniques to help enhance Software Quality.

Pedagogy



Assignments … 10%

Quiz … 5%


CIA1, CIA2 & CIA 3 … 15%


Text Book:

Bob Hughes and Mike Cotterell, Software Project Management, Tata Mc. Graw Bill Publishing House, 2006. REFERENCES: 1. Roger S Pressman, Software Engineering, Tata Mc. Graw Hill International, 2007. 2. Pressman, Software Engineering, Tata Mc. Graw Hill International, 2007.

SOFTWARE QUALITY ASSURANCE


Objective: To give an insight to the students to understand the concepts in the field of software

quality assurance and on the successful completion of this course the students will be able to

apply different models for software process.

UNIT I

Meaning of quality – Quality Challenge – Importance of quality – Quality Control Vs.

Quality Assurance – Quality Assurance at each phase of SDLC – Quality Assurance in Software

Support Projects – The SQA function – Quality Management System in an organization –

Various expectations from quality management system – Evaluation for effectiveness.

UNIT II Need for SQA group in an organization – Software quality assurance plan – SQA

organization level initiatives – Evolution of Software Systems – Project quality – Models for

software project quality – Process quality – Statistical quality control and statistical process

control - Sig Sigma.

UNIT III Capability maturity model for software – Practices followed at mature organizations –

Comparative analysis of CMM and ISO – Types of capability maturity models – CMM –

Integrated Model – Other Models for software process – People maturity model.

UNIT IV

Purpose of testing – Difference between inspection and testing – Testing Vs. debugging –

Testing life cycle – Roles and responsibilities in testing – Test Plan – V – Model for testing

phases – Testing techniques – Test metrics – Test automation and test tool selection – Human

issues – Software testing careers.

UNIT V

Career in quality – P-CMM and careers – People issues – Mentor to shape career – Roles

for quality professionals – Quality certification – Quality certification scenario in India – Cost

and Quality Advantage – Indian Software Industry – Problems and Challenges.

Pedagogy



Assignments … 10%

Quiz … 5%


CIA1, CIA2 & CIA 3 … 15%


TEXT BOOK:

Nina S Godbole, Software Quality Assurance, Narosa Publishing House, 2004.

REFERENCES:

1,Allen C Gillies, Software Quality Theory and Management, International Thomson Computer

Press, 1977.

2.Gillies, Software Quality: Theory & Practice, Cengage Learning, 2008.

s.n.r sons college (autonomous) coimbatore- 641 006 …

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