snsd ppt 101 4 biz
DESCRIPTION
After going through this power point presentation you WILL have a good idea on where social networking for business is headed.TRANSCRIPT
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Social Networking 101 for Business
“Doing Business in the Digital Age Through Social Networking”
By Justin French CEO & Keith Tacla VP
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1st- Why did you request us to come here today?
Write down 1 or 2 things you wish to gain from this presentation and
we will answer
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What is the #1 Failure of Online Marketing?
• Education
• Not the Right Person
• No Plan (Fail to Plan vs. Plan to Fail)
• No Strategy (Overall Picture)
• Too New (Too Uncomfortable)
• Not Big Enough Budget
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10 Questions to Ask Yourself Before Working with an Internet
Marketing Consultant• 1. Do you have the Time to learn?• 2. Do you have a desire to dominate your niche market?• 3. Do you have a willingness to succeed?• 4. Do you see the value in having an on-line presence?• 5. Want to gain first mover advantage in your market?• 6. Do you have the time to dedicate to marketing your company on-line or do you
want our TEAM of consultants to do it for you?• 7. How much is NOT having a strong on-line presence is costing your business?• 8. Are you still trying traditional marketing approaches like direct mail/ telemarketing
that are producing diminishing returns?• 9. Is what you are currently doing with social networking & social media working for
your business?• 10. Do you have someone at your company ready to work with us or do you want to
out-source this campaign to our on-line business development team?
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What Challenges?• I’ll try to address in the hour, if not, we can
schedule a 1 on 1 brainstorming session• Be Aware- Social Media 4 Business is
New (No One Knows it All)-months /years not days
• How Much is NOT Having a Social Media Marketing Strategy Costing You?
• Do you know your Competitors Online?• Have you given up trying to deal with the
problem?
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Then (20th Century Marketing)
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Now (21st Century Marketing)
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The Sales Pipeline for 21st Century
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Business Problem•80% of websites don’t generate traffic.
•Businesses are frustrated with web designers charging 5K-20K for a website with NO strategy.
• Marketing Departments don’t know IT or Sales people don’t know marketing/ IT, etc. – HUGE disconnect among departments.
•Companies Don’t have time to do internet marketing/ don’t even understand it!
•Time = Money
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The FUTURE of Marketing & Business Development=
E-Marketing or Social Marketing
Internet Marketing Strategies for BusinessMission: “We consult and educate our executive level clients how to form a strategy using social media and social networking sites to increase traffic to company websites which in turn increase sales”
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Are There People Even Online?
Internet Usage in United States
• United States Population: 303,824,646
• Internet Usage: 220,141,969
• Penetration rate: 72.5%
• Growth from 2000-2008: 130.9%
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Presidential ElectionFacebook
Obama has 380% more supporters than McCain
MySpace
Obama has 380% more supporters than McCain
Obama: @barackobama had 112,474 followers
McCain: @JohnMcCain had 4,603 followers
Obama has 240 times more followers than McCain
Video ProgramVideo Program
YouTube
Obama had 403% more subscribers than McCain
Obama had 905% more viewers than McCain
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SNSD’s View of The WebWhat part of the internet puzzle do you need help with?
Most important
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Case Studies (9 month process)
• Company A, losing online sales to competitor, spent 1000$/ month, increased traffic 27%, increased website ranking, increased brand/exposure and sales. (joint partnership)
• Company B spent 4000$/month, increased traffic 71%, increased website ranking, increased brand/exposure and sales. (100% out-sourced)
• Quarterly reviews/reports/ measurements.
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Internet Marketing Plan For Your Company:
• 1. Ask a Question -what goals are you trying to achieve with your on-line marketing efforts? On-line branding, customer service, online PR, increase traffic, increased visibility, increase website ranking, better conversion, marketing a new product or service….
• 2. Do Background Research -we research your competition, identify what keywords are best to use, and formulate an online marketing strategy/ plan tailored around your particular business model (this can NOT be a one size fits all approach to on line marketing!)
• 3. Construct a Hypothesis -based on our research/ assessment- we hope to achieve these types of results with this on-line marketing campaign…
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Internet Marketing Plan Cont.• 4. Test Your Hypothesis by Doing an Experiment -we will assign the
right team, implement the strategy, and market test and confirm our on-line marketing campaign (either 100% outsourced or a joint effort (best results are achieved with a joint effort- we do training, coaching, and educational instruction on who does what in the on-line marketing strategy)
• 5. Analyze Your Data and Draw a Conclusion -quarterly reports using analytics, benchmarks, deliverables, goals met, and other ROI measurements compared to alternative marketing efforts
• 6. Communicate Your Results -we will report to the executive team what results were achieved, areas we suggest for improvement, and best approaches moving forward.
• We work in these 4 capacities:Hourly ConsultingMonthly RetainerPer Project BasisMonthly Subscription
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We help with
• Strategy Building
• Training
• Consulting
• Marketing
• Branding
• Coaching
• Design
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Ready for the FAST TRACK?
• Schedule In-Depth Assessment • We’ll help Develop a CUSTOM On-line
Marketing Strategy for your Business.• Not every Business is a good fit. Let us help
you Identify whether your Business will Benefit.• Schedule some Twitter Training/ Linked-in
Training?• Sign up for a FREE white paper.• Hourly consulting from an Internet Marketing
Strategist.
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Questions?