snuko corporate overview
DESCRIPTION
Learn more about Snuko PLC, its products, market situation and distribution modelTRANSCRIPT
Snuko Corporate
Presentation
Snuko is a London based security and IT company,
specializing in securing computers and mobile
phones as well as crucial data from loss or theft.
Snuko PLC is listed on the Vienna and Frankfurt
stock exchange.
With the introduction of the Snuko™ Anti-Theft
software, a next-generation client software, we beat
conventional methods by combining Internet-based
technologies with online tracking and real-time
monitoring of internet devices. We give thieves a
hard time both before and after the crime has been
committed. We also allow honest people who find
our subscribers computer or mobile phone return it
in an easy and hassle free way, helping subscribers
get their device and most valuable data back.
Distribution agreements have been made with
partners in Europe, Asia, South America and Africa
who has a solid track record from bringing security
software in to their own respective markets. The
software retails for between 15-25 EUR.
Frankfurt Stock Exchange
ISIN: GB00B61F4148
WKN: A1CU1R
Code: SNU
Vienna Stock Exchange
ISIN: GB00B61F4148
WKN: A1CU1R
Code: SNU
www.snuko.com
About Snuko
Technical Data
2
• 1 in 10 laptops get lost or stolen in their first 12
month life cycle
• 97% are never recovered
• 12.000 laptops are stolen every week in US
airports
• 3.000 per week in European airports
• 800.000 lost or stolen in airports worldwide per
year
• 3 million reported lost or stolen in 2008
• 700,000 mobile phones are stolen in the UK
every year
• The average cost of replacing a lost or stolen
mobile is £250
• 3 million mobile phones are lost or stolen in US
every year
• 50 million phone owners worldwide buy separate
mobile phone insurance with an average cost
between $3-$5 per month.
Computers and mobile phones are becoming part of our lives and without them we feel handicapped.
Knowing that your device can end up in the wrong hands can be horrifying just thinking about it.
www.snuko.com
Market Facts
User’s Digital Lives
3
Snuko leverages on a USD 500 billion + yearly
market combining computers and mobile phones
with an average 12 % growth.
There are currently 4 billion mobile phone subscribers
in the world with app 1 billion + produced handsets
per year and app. 1.4 billion internet users with
more than 500 million computers produced per year.
On top of this Snuko leverages on a USD 2,4 billion
market for insurances provided to 50 million mobile
phone users worldwide.
Computers and mobile phones are standard
devices in most of the world’s household today.
Even though we could choose to charge a higher
premium for our services and focus on a niche
market, we firmly believe the Snuko Anti-Theft
software is for everyone!
We rather offer the product at an affordable price,
so that the mass market will embrace and adopt the
product.
www.snuko.com
Market Potential
4
• $ 500 Billion yearly market
• 12 % annual growth
• 4 Billion mobile subscribers
• 1 Billion new handsets per year
• App. 1.4 Billion internet users
• 500 Million new computers per year
• USD 2.4 Billion insurance market for 50 million
mobile phone users
Snuko’s marketing strategy is simple, yet very
effective and powerful. Instead of “doing” it all by
ourselves and risking too much market competition,
we’d rather leverage on the existing market which is
present and
partner up with potential partners which otherwise
could potentially become our competition.
Our software is marketed worldwide through regional,
national and international trade publications, press
releases, email marketing, social media and on the
world wide web. The company is also in negotiation
with a number of international marketing channels
including affiliate marketing with a view to securing
its worldwide brand recognition. Our distribution
model is divided in to 4 different segments:
• Online - internet marketing, affiliate marketing
and web partnerships
• Retail - offered as box products in retails
shops as well as through e-tail channels
• Corporate - Sold through distributor reseller
networks with successful track record in the
Small and Medium size business areas as well as
through the Enterprise market
• White Label - A potential volume partner can
have our software integrated with their existing
web / mobile platform and offer the product under
their own brand within a weeks time frame.
www.snuko.com
Marketing Strategy
5
By having divided our business model into 4 different segments we allow ourselves to move faster to market
as well as being able to spread our distribution globally with limited risk for future competition and at the same
time keep costs down.
• Snuko differentiates itself from its competition
both in terms of functionality as well as in price.
• While competition offers similar functionalities
but mainly focus on niche markets, Snuko offers
a full service package for a price adjusted to the
mass market, allowing anyone with a computer
or a mobile phone to afford our service.
• Snuko offers a full turn key white label solution
for volume partners, allowing us to penetrate the
market at a faster speed by leveraging our sales
through our partners existing customers, building
on their existing brand and recognition.
• Snuko is a small and agile organization which
means we can adapt to the ever changing needs
of our customers in a different pace than the
larger competitors. This means new features and
applications in a faster pace than others.
• The strategy of Snuko is to have relative low
overheads as many of the traditional heavy costs
are transferred to our partners and thousands of
distributors and resellers. As sales are handled
through partners these is only small fixed sales
costs and customer support and service is for
the most part handled by our distributors. This
means that our business is very scalable and can
easy adapt to a changing economic climate.
• Snuko has a price strategy that is based on
subscription which means recurring revenue
ensuring us a stable, predictable and ongoing
revenue stream.
• Piracy of our software is practically impossible
as all our license keys are created by a random
algorithm. This means that revenues will stay within
Snuko and not be diluted by illegal downloads.
www.snuko.com
Unique Selling Points
6
Snuko offers security solutions for computer and mobile phone users. In case of loss or theft, our software
will enable the user to retrieve both hardware as well as valuable data on the actual device.
Per Spjelkaviknes – Chairman of the Board
Per Spjelkaviknes is a former Norwegian business lawyer. He has been working in
acknowledged Norwegian law firms such as BAHR and de Besche (now Arntzen de
Besche) specializing in corporate and contract law. He ran his own law firm successfully
for 13 consecutive years. Both during this period, and after terminating his law business
in 2007, he has contributed as a Chairman/Board Member in the development of several
companies in different business areas.
Carlos H Benvenuti – Chief Executive Officer
Carlos Benvenuti is one of the co-founders behind Snuko PLC and is the companies
Chief Executive Officer. Besides looking after the business daily operations, Carlos is
also responsible for channel marketing, distribution and partnerships. An entrepreneur at
heart, Carlos has previously been the cofounder of IT companies such as Bluetags and
Ubifone. He has consulted for several IT related companies on an executive level, helping
them create millions of dollars in revenue. Some of these companies include names such
as Optus, Netcom and Dubli.
Gemma Steffensen – Director & Chief Administration Officer
Gemma Steffensen works as an active partner in Snuko PLC and is the company’s Chief
Administration Officer. Gemma is responsible for all the general administration of the
company and has previous similar experience working in other large corporations.
www.snuko.com
Board of Directors
7
GeoLocation
See the location of your computer down to within 10-20
meters.
Pictures
If a web camera is available, see the unauthorized person
using your computer.
Screenshots
View recordings of what the unauthorized person has tried
accessing on your device.
Computer Lock Down
Lock down your computer after essential data has been
retrieved, so that no-one can use your computer but you.
Data Encryption
Secure your documents so that no one else but you can
read them.
Data Recovery and Retrieval
Back up your most important documents even after your
computer has been reported missing.
www.snuko.com
Product Functionality
8
www.snuko.com
How does Snuko work?
9
1. Report device as lost by going to Snuko.com
2. Computer connects to the Internet by the unauthorized user and Snuko starts its process silently in the
background
www.snuko.com
How does Snuko work?
10
3. Owner is notified he/she can log in to their Snuko back office while data is “silently” being collected
4. Owner is notified that he/she can now view essential data in the Snuko back-office and that he/she can
now download important data to a different computer/mobile phone
www.snuko.com
How does Snuko work?
11
5. Owner can see the location of the computer/mobile phone
6. Owner can see pictures of the unauthorized user and desktop Images
www.snuko.com
How does Snuko work?
12
7. Owner can now download a PDF with all relevant information and send it to the police, insurance company
or employer
www.snuko.com
How does Snuko work?
13
8. Device is retrieved!
User is contacted by the local police X days later and notified that their device has been retrieved and can be
collected at the local police station.
www.snuko.com
Value for End users
14
Value for Channel Partners
Telcos and Internet Service Providers
• Customer loyalty
• Reduced churn
• Increased revenue
Insurance Companies
• Reduced insurance claims
• Help solving bigger problems (home and office
burglaries)
• Branding (show customers YOU care)
Anti Virus & Security Vendors
• Protect against hardware loss/theft
• Product goes hand in hand with existing
products being sold
• Offer a complete solution to customers
• Increased revenue
Device Manufactures
• Competitive edge
• Customer loyalty
• Branding
• Increased revenue over time
www.snuko.com
What has happened to the Antivirus software industry?
15
• 10 years ago only a minority used it.
• If you don’t use it, your “asking for problems”
• Individuals cant “live” without it
• Companies cant “live” without it
• Today, a computer cant “live” without it - its
become a commodity!
“Snuko will strive to become the next commodity on any internet enabled device over the years”
Thank you for your time
For more information on Snuko and its products please visit:
www.snukoplc.com or www.snuko.com