so competent, so unethical? the influence of self...
TRANSCRIPT
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So competent, so unethical? The influence of self-perceived competence on
ethical decision making
Rosine Rutten I6021493
July 2015
MSc Human Decision Science
School of Business and Economics, Maastricht University
1st supervisor: Dr. Suzanne van Gils
2nd supervisor: Dr. Hannes Guenter
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Abstract
The popularity of ethical decision making research has increased immensely. The
current paper proposes a new model that expects self-perceived competence to
influence ethical decision making, mediated by risk perception, and moderated by
trait competitiveness. Two studies examined these relationships. Study 1 employed an
experimental design in an online questionnaire. Study 2 was designed to empirically
examine risk perception as a mediator. Both studies found no, or a slightly reversed,
effect of self-perceived competence on unethical decision making, and no mediation
by risk perception. Support for a moderation effect of trait competitiveness was found
in both studies, meaning that those high on trait competitiveness and low self-
perceived competence (study 1), and high self-perceived competence (study 2) made
more unethical decisions. Strengths, limitations, and implications are discussed.
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Introduction
The amount of research on ethical decision making in organizations has
increased enormously in popularity since, among other corporate scandals, the Enron
scandal in 2001 that led to the bankruptcy of Enron Corporation. Executive leaders
were able to hide billions of dollars of debt by using poor financial reporting and
other cover-up tactics such as destroying evidence (McLean & Elkind, 2004).
Understanding ethical decision making in organizations is important for the
advancement of organizational science. Whenever multiple stakeholders, values, and
interests are involved under uncertain conditions, ethical issues are present. The
decisions managers have to make impact the lives and well being of their
subordinates, making these decisions of an ethical nature. Numerous theoretical
models have been proposed over the years, attempting to explain and predict
organizational ethical decision making, including the situational-individual interaction
model of Trevino (1986), the contingency framework of Ferrell and Gresham (1985),
and the moral intensity model of Jones (1991). Although the social scientific study of
ethics in organizations has grown, there are still many opportunities for future
research (Brown & Mitchell, 2010).
The purpose of this paper is to introduce a new model that predicts a way in
which general unethical decision making occurs. The model proposes that unethical
decision making increases when individuals’ self-perceived competence increases.
Various mechanisms and moderators that come into play will also be explained.
Ethical decision making
A moral issue is present when a person’s freely performed actions may harm
or benefit others (Velasquez & Rostankowski, 1985). In other words, the decision or
action must involve choice on the part of the decision maker, and the decision or
action must have consequences for others in order for it to be a moral issue. The
decision maker can also be seen as the moral agent, the one making the moral
decision. The moral agent does not necessarily have to be aware the issue he or she is
deciding upon is of a moral nature (moral and ethical are considered equivalent for
the remainder of this paper). An ethical decision is defined as “a decision that is both
legal and morally acceptable to the larger community” (Jones, 1991, p. 367).
As stated before, many theoretical models concerning ethical decision making
have been proposed over the years. Most of these are based on the four-component
model for individual ethical decision making and behavior proposed by Rest (1986).
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The model states that a moral agent must a) recognize the moral issue, b) make a
moral judgment, c) resolve to place moral concerns ahead of other concerns, and d)
act on these moral concerns. These components are conceptually distinct and success
or failure in one stage does not imply the same in any other stage. Theoretical models
such as those by Trevino (1986) or Ferrell and Gresham (1985) mostly incorporate
more than one of Rest’s four components. Furthermore, these models build upon two
major factors that influence ethical decision-making: individual and organizational or
situational factors. Individual factors include ego strength, field dependence, locus of
control, knowledge, values, attitudes, intentions, personality and so forth. Situational
(or organizational) factors include elements of job context, characteristics of work,
organizational culture, leadership style, significant others etc. These models are
typical rationalist models of morality, which assume that moral judgment is reached
through a rational, a priori process (Kohlberg & Kramer, 1969; Turiel, 1983).
However, other models such as Haidt’s social intuitionist model (2001) are based on
emotions and intuitions. Ethical decision making herein depends on so-called moral
intuitions, which come first and cause moral judgments (Shweder & Haidt, 1993).
Evidently, opinions on the matter are divided, and many possible theories and
explanations have been put forward. The current paper assumes a (partially)
subconscious change in moral judgment to influence ethical decision making through
various individual and situational factors. In short, heightened self-perceived
competence is expected to lower morality and thus increase unethical decision making
through a lowered risk perception. The following sections will go deeper into the
underlying theory, after which the proposed model will be specified further.
Theoretical background
Competence and morality
Deci and colleagues (1991) describe competence as “understanding how to
attain various external and internal outcomes and being efficacious in performing the
requisite actions” (p. 327). It involves the ability of an individual to do a job properly.
It can be seen as a combination of theoretical and practical knowledge, cognitive
skills, values, and behavior used to improve performance. Competence is a so-called
self-profitable trait in the distinction between other- and self-profitable traits in person
evaluations (Peeters, 1992). When people make evaluative impressions of others, this
happens mostly routinely without effort or a specific purpose (Dijksterhuis & Bargh,
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2001; Zajonc, 2000). One of the most basic criteria in forming these evaluations is the
one of self-interest, broadly defined as preserving the perceiver’s well being.
Evaluations as such help an individual determine whether to approach or avoid
another individual (Caccioppo, Gardner, & Berntson, 1997). Other-profitable traits
are traits that have a direct effect on the well being of people surrounding the target
person, such as sincere, kind, or aggressive. In contrast, self-profitable traits have a
direct effect on the well being of the target person, such as intelligence or
impracticality.
Wojciszke (2005) states that the theoretical distinction between these two
dimensions of trait favorability, that is, self- and other-profitable traits, overlaps
substantially with the concepts morality and competence. Moral traits can be seen as
other-profitable, since they capture whether another individual’s goals are harmful or
beneficial to others. For clarity, in this study morality is defined as “the interpersonal
content of goals of an acting person – whether the goals are beneficial to other people
and maintain moral norms” (Wojciszke, 2005, p.165). Competence traits are self-
profitable since they are directly rewarding (or immediately harmful in case of e.g.
stupidity) for the trait possessor rather than for others. Together, these two dimensions
determine global favorability of traits, explaining nearly all variance in favorability
ratings (Wojciszke, Dowhyluk, & Jaworski, 1998b).
People thus perceive themselves and others on two major dimensions: one
concerning the other person’s competence, and one concerning the other’s moral
character (Wojciszke, 1994). These perceptive dimensions can also be conceptualized
as frames. A frame is a fundamentally interpretive process, a personal perspective of a
situation (Benford & Snow, 2000). Based on the overlap with self- and other-
profitable traits, it is not hard to see that morality and competence traits serve
different goals. Wojciszke (2005) therefore states that to observers, morality of others
is more important than their competence. After all, moral traits are primarily good for
the observer. At the same time, own competence is more salient than morality to
actors, since it primarily serves the actor’s well being. Various studies have supported
these propositions. For example, Wojciszke et al. (1998a) found that perception of
others is dominated by concern with morality-related information. Participants rated
moral traits as more favorable in rating others than competence traits. However, it
should be noted that this is only a general trend. Cognitive processes of evaluating
others are highly dependent on an observer’s goals (Martin, Strack, & Stapel, 2001).
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If, for example, a manager is looking for a competent employee, competence traits
will most likely be more salient. The manager will predominantly be evaluating
through a competence frame. Furthermore, Wentura, Rothermund, and Bak (2000)
showed that the tendency of observers to give priority to morality information over
competence information even appears to be automatic. They did so by using the
Stroop paradigm, in which participants showed longer reaction times (greater
interference) when words denoted other-relevant traits, compared to self-relevant
words. The proposition that competence is dominant in self-perception has also
received support. Wojciszke (1997) found that individuals interpret ambiguous
behavior in terms of competence rather than morality after being primed with a
perspective of self rather than a perspective of others. In addition, competence self-
ascriptions were found to be a much better predictor of self-esteem, an affective
response toward the self, than moral trait ascriptions, which did not even seem to
contribute to self-esteem at all (Wojciszke, 2005). Lastly, emotional arousal (e.g.
shame and guilt) after an individual commits an immoral act is less pronounced than
the emotional arousal felt after an action that led to a performance failure (Wojciszke
& Dowhyluk, 2003).
These data support the notion that morality and competence as evaluative
dimensions serve different goals; competence is most important in self-perception,
whereas morality is most important in other-perception. This serves as one of the
basic assumptions of the current paper.
In addition, a similar distinction can be found in Paulhus and John’s Alpha
and Gamma theory (1998), which explains both egoistic and moral biases in self-
perception. They propose that Alpha and Gamma are two distinct ‘packages’ of
values, motives and biases that influence self-perception. The two fundamental
human values, agency and communion (Wiggins, 1991), lead to two motives: need for
power and need for approval, respectively. Similar to competence and morality
theory, individuals can perceive and evaluate themselves and others through a
dominant Alpha frame, or through a dominant Gamma frame. The Alpha frame is
associated with a heightened self-worth with regard to intellectual and social
competence. This, together with the need for power motive, leads to an egoistic bias
in self-perception. Gamma on the other hand, is associated with high moralistic
values. Individuals high on Gamma try to avoid disapproval of others by conforming
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to social norms (motive need for approval). This often leads to a moralistic bias in
self-perception (Paulhus & John, 1998).
So how does all of this relate to unethical decision making? The current study
proposes that the process of ethical decision making as traditionally proposed by Rest
(1986) is threatened by the phenomenon that competence is more important to self-
perception than morality. In terms of framing, the competence frame rather than the
morality frame dominates self-perceptions (Drucker, 2005). If people define
themselves primarily in terms of competence, internal conflicts might arise if
situational demands do not correspond. This can create a so-called ethics blind spot;
individuals may be so predisposed with their competent self, they overlook the
salience and expression of their moral values (Moberg, 2006). Moreover, if people
perceive themselves as competent, their self-focused frame is likely to become more
salient, meaning their need for approval diminishes and their need for power and
status increases. The model proposes that this may increase the probability of the
emergence of ethics blind spots (Bazerman & Tenbrunsel, 2011), eventually possibly
leading to an increase in unethical decisions and their far stretching consequences.
This leads to the formation hypothesis 1, concerning the direct effect in the proposed
model; the described trade-off between competence and morality.
Hypothesis 1: individuals with relatively high self-perceived competence will
be more likely to engage in unethical decision making compared to individuals
with relatively low self-perceived competence.
Cognitive mechanism: Risk perception
I propose that heightened self-perceived competence may lead to increased
unethical decision making through the cognitive process of diminished risk
perception. This mechanism involves perceiving situational demands as either threats
or opportunities. A possibility to engage in immoral behavior is always accompanied
by some form of risk. Immoral conduct might be reprimanded with punishment by
one’s social group, organization, or more severely by law, possibly resulting in loss of
status, job, material goods, or even freedom (e.g. Grasmick & Green, 1980). On the
other hand, the advantage of taking risks can be the evenly great gains that can be
acquired. How are decisions involving risk made, and what determines risk taking or
risk avoidance?
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Decision scientists still have difficulty explaining or predicting decisions
under high uncertainty. In the traditional economic view, utility theory predicts that
people will always choose the option that will maximize their utility after rationally
deliberating all choices (Fishburn, 1968). However, many empirical results have
shown diverging outcomes. Therefore, Kahneman & Tversky’s (1979) prospect
theory incorporates found anomalies, theorizing that risk aversion and risk seeking
occur differently based on the choice and situation at hand. Moreover, individuals
differ in their tendency to be risk seeking or risk averse. Individual differences in
personality or preferences are reflected in utility curves, which can greatly vary
depending on what antecedents are examined (Anderson & Galinsky, 2006). In
addition, Soane and Chmiel (2005) showed that some individuals are consistent in
their risk perception, while others are more inconsistent or domain-specific, primarily
dependent on their personality characteristics.
This thesis focuses on risk perception as a cognitive mechanism through
which heightened self-perceived competence leads to increased unethical decision
making. Risk perception is defined as “an individual’s assessment of how risky a
situation is in terms of probabilistic estimates of the degree of situational uncertainty,
how controllable that uncertainty is, and confidence in those estimates” (Sitkin &
Weingart, 1995). Decision makers differ in the extent to which they take risks because
they interpret the same cues about a situation or decision differently. This subjective
cue interpretation makes that one person may view a risky situation as a potential
opportunity, while another may view it as a potential threat (Dutton, 1993). When risk
perception is low, individuals perceive the costs (threats) of an immoral act to be less
than the gains (opportunities). There is evidence that strongly suggests that greater
self-perceived competence leads to a diminished risk perception. For example, Heath
and Tversky (1991) found that risk taking appeared to be greater in situations in
which people felt they had more personal competence. Furthermore, Cooper,
Dunkelberg, and Woo (1988) showed that entrepreneurial managers who rate
themselves as having above-average perceived competence consistently tend to see
more opportunities in risky situations. The managers in this study tended to believe
they could overcome risk through skill. Krueger and Dickson (1994) also found a
strong positive correlation between perceptions of opportunity and self-efficacy,
which was interchangeably used with self-perceived competence.
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Logically following from above reasoning, individuals faced with an immoral
(thus inherently risky) decision perceive it as an opportunity or threat. Individuals that
perceive themselves as highly competent will be more likely to perceive immoral
(risky) behavior as an opportunity. This will emphasize advantages of conducting the
behavior in question and de-emphasize possible negative consequences, heightening
the probability of unethical decision making.
Furthermore, I expect lower general risk perceptions to lead to an increase in
unethical decision making. For example, Cherry and Fraedrich (2002) found that
lower perceptions of risk lead to significantly more favorable ethical judgments of
bribery, and greater indicated inclinations to follow up on these judgments by actually
conducting the unethical behavior. Apparently, as so-called comfort increases, that is,
the balance of outcomes becomes more favorable, the salience of outcomes overrides
intrinsic moral values of the right- or wrongness of a decision or action. Einarsen and
Skogstad (1996) have also found that diminished risk perception can increase
immoral behaviors at work. Their results showed that bullying was much more
frequent in large and bureaucratic organizations, where the length and formality of
decision-making procedures make the bully less visible, and consequently reducing
the risks of being caught or punished.
Summarizing, the current study predicts that heightened self-perceived
competence will result in increased unethical decision making through a lowered risk
perception, leading to hypothesis 2.
Hypothesis 2: those with relatively high self-perceived competence will have a
lower general risk perception, which will consequently result in more
unethical decision making. Thus, risk perception will mediate the relationship
between self-perceived competence and unethical decision making.
Trait competitiveness
An additional purpose of the current research is to examine boundary
conditions for the proposed direct effect between self-perceived competence and
unethical decision making. Therefore, this thesis examines the possibly moderating
role of trait competitiveness. There are reasons to expect that a heightened self-
perceived competence does not lead to more unethical decision making for all
individuals. For example, although Utz et al. (2004) found a direct effect of priming
competence on cooperative behavior, they also found a moderating effect of social
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value orientation. Their research showed that a competence prime only has a direct
effect when one has a competitive value orientation, as opposed to a prosocial value
orientation.
This fits into the proposed model, which further predicts that trait
competitiveness will determine whether individuals with high self-perceived
competence will make more unethical choices. Kohn (1992) describes the concept of
trait competitiveness as an aspect of personality that involves the enjoyment of
interpersonal competition and the goal to be better than others and to win. He
furthermore argues that competitiveness can lead to uncooperative and anti-social
behavior. Highly competitive individuals are more likely to see others as threats, and
are thus less likely to cooperate with such people (Kelley & Stahelski, 1970). For
example, Jelinek and Ahearne (2010) found that employees high on trait
competitiveness were more likely to show interpersonal deviance.
The proposed model thus predicts that when an individual perceives oneself as
highly competent, and is highly competitive, one will make more unethical decisions.
The current study examines trait competitiveness as a boundary condition for the
direct effect. It is therefore theorized that the interplay between high self-perceived
competence and high trait-competitiveness will lead to more unethical decision
making.
Hypothesis 3: Trait competitiveness will moderate the relationship between
self-perceived competence and unethical decision making, through risk
perception, such that individuals with relatively high self-perceived
competence will be more likely to make unethical decisions when their trait
competitiveness is high, compared to individuals with low trait
competitiveness.
The model
Figure 1 displays the entire research model. The proposed model incorporates
two cognitive mechanisms through which ethical decision making is affected. The
current research focuses on mechanism 2, risk perception, while Rutten (2015b)
primarily focuses on mechanism 1, need to belong.
It should be noted that the key component in this model is self-perceived
competence, in which self-perception is an important word. It is not about how
competent one actually is, but about how competent one perceives him or herself to
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be. Many theories describe other-perception; how perceivers view targets, how groups
view members, how members view groups etcetera. The way we perceive and
categorize others influences many aspects of our behavior and choices. Logically, the
same could be said about self-perception. However, research in this area is not
abundant. What, for example, will happen when somebody feels he or her outgrows
his or her social group? What if one feels more competent than their fellow group
members? Will this impact the way in which one makes decisions of a moral nature?
Trying to answer these questions might bring us closer to being able to explain and
predict unethical decision making and its possible consequences. Therefore, the
current research examines the proposed model in two separate studies, as described in
more detail below.
Study 1
The first study was designed to establish causality between competence and
unethical decision making (hypothesis 1). Furthermore, it measured the possible
moderating effect of trait competitiveness (hypothesis 3). An experimental design was
employed in the form of an online questionnaire.
Method
Participants and design
Figure 1. The proposed theoretical model
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The sample consisted of 163 participants (96 women and 67 men, Mage =
25.63 years, SD = 7.77) gathered through social media activity. Participants were
recruited by posting an online message on various social media websites asking them
to participate in an online study about the relationship between verbal skills and
decision making of about 10 minutes. Most participants were students (73%). No
compensation was available for participating individuals. Participants were randomly
assigned to one of two conditions: competence prime and neutral prime.
Procedure
Once participants were interested in participating in the study, the link to the
online questionnaire showed an online consent form, which informed participants
about their rights. After signing this form by continuing with the experiment, the
participants were first asked to answer some demographic questions. Second, they
were randomly assigned to one of the two conditions (competence vs. neutral). The
randomization procedure was automatized within the online questionnaire program.
Participants were then presented with the Scrambled Sentence Test, either priming
them with competence or not priming them at all, as is further explained below.
Following this, participants were asked to rate to what extent they feel they possess
different personality characteristics such as ‘intelligent’, ‘social’, ‘competent’,
‘efficient’, etc. on a slider scale ranging from 0 to 100 in order to establish whether
the prime was successful. Participants were then asked to rate the scenarios measuring
the dependent variable: ethical decision making. The dependent variable is explained
in more detail below, and items are available in the appendix. Finally, participants
were asked to answer 4 items developed by Helmreich and Spence (1978) in order to
measure trait competitiveness. After completion of the online questionnaire,
participants were debriefed and thanked for their participation.
Priming
The Scrambled Sentence Test (Srull & Wyer, 1979) was used as a
supraliminal prime. The task was introduced as a language skill task. Participants
were asked to unscramble 16 sentences; each consisting of five words with which four
of them a correct sentence could be formed. Ten of these 16 sentences were primes in
the competence prime condition. Participants in this competence prime condition
were asked to unscramble sentences with words related to competence, such as
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talented, gifted, intelligent etc. The neutral primes were neither related to competence
or morality.
Dependent variable
The second task in the online questionnaire measured the dependent variable:
ethical decision making. Participants were presented with 13 scenarios (of which 8
were considered unethical by various experts) describing behavior, developed by
Detert et al. (2008). They were asked to rate the likelihood of them engaging in the
behavior described by the scenarios on a 7-point Likert scale ranging from 1 (not at
all likely) to 7 (highly likely).
Results
Descriptives
Summary statistics (means, standard deviations, correlations, and Cronbach’s
a values) for the study variables are presented in Table 1. Gender (58.9% female) and
age are included as demographic control variables in the analysis, because these are
known to influence ethical decision making (e.g. Barnett & Karson, 1989; Betz,
O’Connell, & Shepherd, 1989; Ruegger & King, 1992).
Table 1. Summary Statistics for study 1
Note. N = 163. Alpha coefficients are displayed on the diagonal. * Correlations significant at p < .05, ** p < .01
Manipulation check
An independent samples t-test revealed no significant effect of the
supraliminal prime on feelings of competence, F(2,161) = .544, p > .05. This shows
that participants in the competence prime condition did not feel more competent after
Variable M SD 1 2 3
1. Self-perceived Competence 72.74 15.46 -
2. Trait Competitiveness 4.19 .91 -.01 (.82)
3. Unethical Decision Making 4.47 1.37 -.17* .19* (.64)
Gender 1.59 .49 -.03 -.14 -.24**
Age 25.63 7.77 .13 -.27** -.17*
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completing the supraliminal competence prime task (M = 71.54, SD = 16.01) than
those in the neutral prime condition after completing the neutral prime task (M =
73.93, SD = 14.90). Despite the non-significant effects of the manipulation check, the
main effect of the manipulation was included in the initial regression analyses to
check for further results. However, these analyses yielded no significant effects (F =
.299). Therefore, in further analyses we replaced the condition variable with
participants’ score on self-perceived competence.
Unethical Decision Making
As can be seen in table 1, Cronbach’s alpha of the dependent variable is quite
low (α = .64). However, Detert’s (2008) ethical decision making scale is formative,
meaning it is inherently multidimensional (Wilcox et al., 2008). Although regression
was also conducted for each item independently, further analyses were executed using
the mean score of the entire scale per participant.
Hypotheses were tested using hierarchical regression analyses (enter method).
At step 1, demographic control variables were entered. At step 2, the expected main
effects of self-perceived competence and trait competitiveness were entered. Finally,
at step 3, a possible moderating effect of trait competitiveness and self-perceived
competence (trait competitiveness x self-perceived competence) was included to test
the prediction that the expected effect of heightened self-perceived competence on
unethical decision making is most pronounced in individuals high on trait
competitiveness. Table 2 shows the regression results.
Table 2. Results of Hierarchical Regression Analysis of Unethical Decision Making
Unethical Decision Making Dependent variable Step 1 Step 2 Step 3
Gender -.44** -.42** -.41** Age -.02* -.01 -.02 S-P Competence (SPC) -.01* .02 Trait Competitiveness (TC) .09 .66* SPC x TC -.01* R2adj .08 .11 .12 R2change .04 .02 Overall F 7.58** 5.74** 5.60** df 2,160 4,158 5,157
Note. * Correlations significant at p < .05, ** p < .01
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At step 1 in the analysis, age (β = -.02, t = -2.23, p = .027) and gender (β = -
.44, t = -3.20, p = .002) were significantly related to unethical decision making. This
indicates that men are more likely to make unethical decisions than women, and that
relatively younger people make more unethical decisions.
At step 2 in the analysis, self-perceived competence (β = -.01, t = -2.20, p =
.029) was significantly related to unethical decision making, however not in the
expected direction. In the current design, relatively high self-perceived competence
was negatively related to unethical decision making, meaning that individuals with
high self-perceived competence made less unethical decisions. Unethical decision
making was not significantly related to trait competitiveness (β = .09, t = 1.61, p =
.109). The significance of the previously entered variables was unaltered, apart from
the effect of age, which was rendered nonsignificant at this step.
Importantly, at step 3, the interaction between self-perceived competence and
trait competitiveness had a significant effect on unethical decision making (β = -.01, t
= -2.12, p = .035). Furthermore, trait competitiveness was a significant predictor at
step 3 (β = .66, t = 2.40, p = .018), while the significance of the other previously
entered variables did not change.
Simple slope analyses were conducted to illustrate the nature of the
interaction. More specifically, the simple slope of the relationship between
competence and unethical decision making was examined at low and high levels of
trait competitiveness. When trait competitiveness was high (one SD above the mean),
self-perceived competence was significantly negatively related to unethical decision
making (β = -.325, p = .003). However, when trait competitiveness was low (one SD
below the mean), the effect of self-perceived competence on unethical decision
making was not significant (β = -.012, p = .896), meaning that the observed overall
interaction effect is due to high trait competitiveness. Specifically, this means that, as
expected, trait competitiveness enlarges the effect of self-perceived competence on
unethical decision making. However, since the main effect found contradicts the
prediction, the expected moderation also applies to low instead of the hypothesized
high self-perceived competence.
Discussion study 1
These results do not support hypothesis 1 as proposed by the current model:
No positive direct effect of self-perceived competence on unethical decision making
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was found. However, a small negative effect occurred, indicating that relatively low
self-perceived competence may lead to an increase in unethical decision making,
contrary to expectations. Furthermore, hypothesis 3 was partially confirmed. Trait
competitiveness did strengthen the direct effect of self-perceived competence on
unethical decision making. Those relatively low on self-perceived competence and at
the same time high on trait competitiveness were more unethical in their decision
making than those relatively high on self-perceived competence.
Study 2
The second study was designed to replicate findings of study 1 with a different
sample, and to empirically determine the mediating effect of risk perception on the
relationship between self-perceived competence and unethical decision making
(hypothesis 1, 2a-c), and the moderating effect of trait competitiveness (hypothesis 3)
through an online questionnaire.
Method
Participants
The sample consisted of 46 individuals employed at different companies. A
precondition of participation was that all participants should have a direct supervisor
and worked either part time or full time (not under 20 hours a week). 29 males and 17
females participated, the average age was 41.85 years (SD = 12.13).
Procedure
Participants were recruited through personal networks, via e-mail, and via
linked-in. Potential participants were asked to fill out the online survey. The link to
the online questionnaire was provided in the e-mail, or on linked-in. Furthermore,
anonymity was assured and a small description of the alleged purpose of the study
was provided: exploring general work attitudes and perceived leadership. There was
no compensation for participation. After following the link to the online
questionnaire, participants were asked to choose in what language to continue. The
questionnaire was available in both Dutch and English. Participants were then
provided with more extensive information about the study, and with an online consent
form. After choosing to partake in the study, participants were automatically directed
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to the first question. After completion of all questions, participants were debriefed and
thanked at the end of the survey.
Measures
Firstly, participants were asked to answer some demographic questions, such
as age, gender, tenure, and number of subordinates.
Self-perceived competence was measured through the Work-related Basic
Need Satisfaction scale developed by Van den Broeck et al. (2010), which contains a
competence subscale. The measure consists of three subscales (competence,
autonomy, relatedness), each containing six items. Items included questions such as “I
am good at the things I do in my job”, and “I doubt whether I am able to execute my
job properly” and were rated on a 7-point Likert scale (1 = Strongly disagree to 7 =
Strongly agree).
Risk perception was established through 6 items measuring general ethical
risk perception. The items are part of a subscale derived from the Domain-Specific
Risk-Taking Scale (Blais & Weber, 2006), which consists of several domains (total
30 items). An example of an item is “Taking some questionable deductions on your
income tax return”. Participants were asked to what extent they perceived the
described actions as risky, with answers measured on a 7-point Likert scale ranging
from 1 = Not at all risky to 7 = Extremely risky.
Trait competitiveness was measured with a 4-item subscale of the Work and
Family Orientation Questionnaire developed by Helmreich and Spence (1978). Items
contain questions such as “I enjoy working in situations involving competition with
others”, which participants again have to rate on a 7-point Likert scale.
Finally, unethical decision making was rated through six dilemma’s made
and previously used by Zhong, Ku, Lount, and Murnighan (2010). The dilemma’s can
be found under the appendix and consist of a short description of a situation and four
possible answers each corresponding to an ‘ethical dilemma score’. The total
unethical decision making score is then defined by the total of the answers to the
dilemmas. A high total score depicts relatively ethical decision making, while a low
total score depicts relatively unethical decision making. The dilemma’s used in study
1 were not employed as a measure of unethical decision making in study 2, because
those used in study 1 were specifically suitable for a student sample. The current
sample solely consists of employees working part- or fulltime (no students).
18
Results
Descriptives
Table 3 presents correlations between the scales, means, standard deviations,
and Cronbach’s alpha coefficients. Age and gender were added as control variables
since previous research shows they can influence ethical decision making (e.g. Loe,
Ferrell, & Mansfield, 2000). Due to the small sample size (N = 46), alpha coefficients
are quite low. As can be seen in table 3, internal consistency of the unethical decision
making measure is unacceptably low. This is why further analyses consider each
dilemma individually.
Table 3. Summary Statistics for study 2
Note. N = 46. Alpha coefficients are displayed on the diagonal. Gender was coded as 1 = male, 2 = female.
* Correlations significant at p < .05, ** p < .01
Analysis strategy. Since this research is focused on a moderated mediation model
(Fig. 1), the hypotheses were analyzed according to Hayes’ (2013) approach. For
testing hypothesis 1 through 3, model 8 of PROCESS, an add-on for SPSS (Hayes,
2012), was employed. The analysis executed included 1,000 bootstrap samples. For
each dilemma, a regression analysis was performed with competence as independent
variable, risk perception as mediator, trait competitiveness as moderator, and
unethical decision making as the dependent variable.
Initial inspection of the ethical dilemmas showed that only scores for
dilemmas 1, 2, and Total yielded any significant results (see Table 4 for an overview).
As these are the only dependent variables that yielded any significant results, further
analyses will be focused on direct and indirect effects of the independent variables on
Variable M SD 1 2 3 4
1. Self-perceived Competence 5.92 .65 (.72)
2. Risk Perception 4.76 .89 .04 (.69)
3. Trait Competitiveness 4.28 1.18 .12 -.16 (.73)
4. Unethical Decision Making 29.54 3.97 .13 .36* -.16 (.17)
Gender 1.37 .49 .33* .23 -.13 .16
Age 41.85 12.13 .11 .14 -.27 .33*
19
dilemmas 1, 2, and total. A more detailed description of the results found for these
dependent variables follows.
Table 4. Model summaries for independent dilemmas and total score
Dilemma 1 2 3 4 5 6 Total
R2 .27 .38 .12 .04 .15 .15 .28
F 2.44 3.90 .91 .28 1.13 1.15 2.51
p .04* .004** .50 .95 .36 .35 .04* Note. Dependent variable: unethical decision making, N = 46, df = 6,39
Dilemma 1. In order to test for main effects, firstly a regression analysis
including self-perceived competence, risk perception, trait competitiveness, and
unethical decision making in dilemma 1 was performed. The results of this analysis
showed that risk perception was a significant predictor of unethical decision making
in dilemma 1 (β = .64, t(45) = 2.5, p = .014). Contrary to expectations, there was no
direct effect of self-perceived competence on unethical decision making in dilemma 1
(β = .15, t(45) = .59, p = .559). Therefore, hypothesis 1 was not confirmed in this
dilemma.
In order to test hypothesis 2 and 3, moderated mediation analysis was
conducted according to the recommendations by Hayes (2013) described above. The
results from this analysis show no main effects or interaction effect of self-perceived
competence and trait competitiveness on the mediator, risk perception. Results of the
full moderated mediation model show that risk perception was significantly related to
the answers participants gave to dilemma 1 (β = .70, t(40) = 2.56, p = .014), as can be
read in Table 5. This means that individuals with a relatively high risk perception
answered this dilemma significantly more ethically, which is in line with hypothesis
2b. Furthermore, trait competitiveness did not moderate this relationship (hypothesis
3).
Dilemma 2. In order to test for main effects on dilemma 2, a regression
including self-perceived competence, risk perception, trait competitiveness, and
unethical decision making in dilemma 2 was performed. For dilemma 2, results show
that trait competitiveness has a significantly negative effect on unethical decision
making (β = -.33, t(40) = -2.35, p = .024), meaning that participants high (one
standard deviation above mean) on trait competitiveness gave more unethical answers
20
to dilemma 2. As was the case for unethical decision making in dilemma 1, self-
perceived competence was not significantly related to unethical decision making in
dilemma 2 (β = .18, t(45) = 1.27, p = .213), which does not support hypothesis 1.
Table 5. Regression results moderated mediation for risk perception (mediator) and
various unethical dilemma outcomes
* Correlations significant at p < .05, ** p < .01
To test hypothesis 2 and 3 for dilemma 2, moderated mediation regression
analysis was performed again using Hayes’ (2012) PROCESS SPSS add-on. The
results in table 5 show that there is a significant direct effect of self-perceived
competence on unethical decision making in dilemma 2 (β = 2.46, t = 3.40, p = .002)
when all other variables are controlled for. However, the coefficient is positive,
meaning that individuals relatively high on self-perceived competence score relatively
high on ethical dilemma 2, in turn meaning they are relatively more ethical. This
contradicts hypothesis 1. Furthermore, a significant interaction effect of competence
and trait competitiveness was found on unethical decision making in dilemma 2 (β = -
.53, t(40) = -3.13, p = .003). Figure 2 shows the interaction. Individuals high on self-
perceived competence answered dilemma 2 more ethical when their trait
competitiveness was low, whereas those high on self-perceived competence answered
dilemma 2 less ethical when their trait competitiveness was low. This means that
hypothesis 3 was confirmed by these results, contrary to results of study 1 (in which
those low on self-perceived competence and high on trait competitiveness answered
ethical dilemmas more unethical).
Dependent Variable
Risk Perception
(Mediator) Dilemma 1 Dilemma 2
Total unethical
DM score
Self-perceived Competence (C) .14 2.35 2.46** 6.14
Trait Competitiveness (TC) .20 2.94 2.95** .09
Interaction C x TC -.05 -.52 -.53** -1.39
Risk Perception - .70* .20 1.27
Gender .41 -.67 -.30 .45
Age .01 .03 0.01 .11*
21
Figure 2. The relationship between self-perceived competence and unethical decision
making as moderated by trait competitiveness (study 2, dilemma 2).
Total unethical DM score. Although Cronbach’s alpha of the total unethical
decision making measure was very low, due to the significance of the overall model, I
did conduct analyses for the total score of all unethical dilemmas. Regression analysis
for the complete model showed an only just significant effect of risk perception on
total unethical decision making (β = 1.17, t(40) = 2.02, p = 0.05). Further moderated
mediation analyses (Table 5) showed that only age was significantly related to
participants’ total unethical decision making score (β = .11, t(40) = 2.20, p = .034).
However, no real conclusions can be based upon this measure of unethical decision
making.
Discussion study 2
Similar to the findings in study 1, findings of study 2 concerning hypothesis 1
were somewhat contradictory, as self-perceived competence had a direct effect in
some ethical dilemmas, but not in others. Furthermore, when there was an effect, it
was reversed, meaning that high self-perceived competence was related to ethical
decision making, whereas low self-perceived competence was related to unethical
decision making. This contradicts hypothesis 1. In addition, hypothesis 2 suggested
that risk perception would serve as a mediator between self-perceived competence
and unethical decision making. However, results could not confirm this. Finally,
hypothesis 3 was confirmed by the results of study 2 with ethical dilemma 2 as
1 1,5
2 2,5
3 3,5
4 4,5
5
Low C High C
Une
thic
al D
M D
2
Low TC High TC
22
dependent variable. High trait competitiveness enlarged unethical decision making on
dilemma 2 of those with relatively high self-perceived competence.
General discussion
In two studies, I explored the relationship between self-perceived competence,
risk perception, trait competitiveness, and unethical decision making. The proposed
model expected heightened self-perceived competence to lead to lowered risk
perception, which in turn was expected to lead to increased unethical decision
making. Trait competitiveness was expected to moderate the direct effect of self-
perceived competence on unethical decision making. The results yielded mixed
conclusions. Whereas results concerning hypothesis 1 were somewhat contradictory,
hypothesis 3 was partially confirmed in study 1 and confirmed in study 2. No
significant results were found to support or discard the mediation by risk perception
as proposed in hypothesis 2.
Strengths and limitations
Various strengths and limitations of both studies should be mentioned. The
current paper possesses a number of strengths, including the innovative nature of the
proposed model, which contrasts with research in the domain of competence that
focuses on other-evaluations. This is one of the first studies to address competence
and morality focused on self-evaluations, which also means that no research
paradigms have been previously validated to help design a solid study. Another
strength is that two different research methods were used, an experiment and a survey,
which compensate each other’s weaknesses. On the other hand, the innovative nature
also causes some limitations. Since no paradigms were validated in past research,
methods of both studies were based on those of studies in related, but not completely
similar fields. Measuring unethical decision making, especially using a questionnaire,
is hard, since morality is such a subjective topic in general (Aquino & Reed, 2002).
Some might see a slightly immoral decision as slightly moral, whereas others may
not, making it hard to reach high alpha coefficients for ethical decision making scales.
For example, Moral Foundations Theory focuses on the plurality of the moral domain:
many moral foundations exist, which are based on many social challenges. These
differ across culture, country, region, and even family (Graham et al., 2012).
Another issue that could explain the lack of the expected direct effect is the
conceptualization of self-perceived competence. Study 1 aspired to prime competence
23
through a previously validated method (Srull & Wyer, 1979). After confirming that
the manipulation did not have the intended effect, the manipulation check was used as
the independent measure of self-perceived competence. However, people may differ
in their personal conceptualization of the word competence. It is very broad, and some
may feel very competent in one area and not competent at all at another. General self-
perceived competence may be hard to grasp for participants themselves, making it
hard to measure. Study 2 faced a similar problem. In absence of a scale that measured
the construct of competence exactly as conceptualized in my research model, I
included a scale that was originally designed to measure work related competence.
This scale was designed to measure basic work need satisfaction of employees, which
might not specifically measure the type of general self-perceived competence aimed
at by the theory. Therefore, further research may benefit from developing and
incorporating more detailed investigations of self-perceived competence in order to
specifically measure the construct as conceptualized in the proposed model, e.g.
including constructs such as self-confidence, self-efficacy, mild forms of narcissism,
or domain-specific competence.
Another limitation for both studies, but especially for study 2, is the sample
size. A small sample size lowers statistical power, which in turn has a reduced chance
of detecting a true effect. The results that were found in study 2 should therefore be
interpreted with caution, since the likelihood that the effect is true is also reduced due
to the lowered power. Generalizability and reproducibility of results can be
considered quite low (Button et al., 2013). Future research should focus on reducing
these statistical limitations when examining the current model.
Lastly, the limited amount of control and boundary variables may influence
the results in both studies. Factors such as personality characteristics (e.g.
Machiavellianism), industry climate, ethical orientation and identity, cultural
environment, and cognition have been previously found to influence unethical
decision making (Loe, Ferrell, & Mansfield, 2000), and there is a strong possibility
these could serve as boundary conditions of the currently proposed theory. It is simply
not possible to incorporate all possible variables in a study with this scope, and the
trade-off between data gathering efficiency (length of survey) and completeness was
an issue.
24
Implications and further research
Although the results of both studies did yield limited insights with regard to
the proposed model, they can still make a contribution. The results of these studies
showed there might be an effect of lowered self-perceived competence on unethical
decision making. These findings could be related to those of Ferris et al. (2009), who
found that low self-esteem leads to more deviant behavior. Since self-esteem and
competence are related concepts, this is worth further examination.
In addition, due to the partially supported third hypothesis regarding the
moderation effect of trait competitiveness, results of both studies suggest that
boundary conditions influence the proposed direct effect. As mentioned before, it is
hard to incorporate all variables that might influence this relationship. However,
further research could focus on discovering and examining more boundary conditions,
such as personality characteristics such as Machiavellianism, situational
characteristics such as leadership style, and organizational factors such as underlying
organizational culture.
Even though the proposed model was not supported by the current studies,
organizations might benefit from keeping in mind the theory behind the hypotheses.
Higher managers might lose track of their moral standards once they get predisposed
with building their competence. Further research focusing on antecedents or boundary
conditions of the emergence of ethical blind spots in managers might make it easier
for organizations to select certain individuals for certain positions, consequently
lowering the chance of ethical misconduct. In this light, it might also be interesting to
examine whether it is self-perceived competence, or the presence of a competence
frame (previously discussed Alpha-Gamma theory) at work that might be a cause of
these ethical blind spots.
Conclusion
Based on the results of the current studies, self-perceived competence did not
influence unethical decision making. Furthermore, no mediating effect of risk
perception was found. However, trait competitiveness did strengthen the effect of
self-perceived competence on unethical decision making. The underlying theory is
quite new and innovative, making the research design and methods new and relatively
unrefined. Further research is greatly needed to explore other options of how to
examine the proposed model and to incorporate more control and boundary variables.
25
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