• WHAT• HOW • WHY• IMPLICATIONS• TREND

By Mikee Masamayor

WHAT : DefinitionsDefinition: Area where you engage with audience and

promote your message

Definition: Proximity; either physically or

online

Definition: Area where you engage with audience and

promote your message

HOW does it work?CONSUMER BUSINESS

• Share Information through mobile device

• Synchronization of information• Allows interaction

• Opportunity to pinpoint prospects/target audience

• Designed and contextually relevant content

• Shift away from traditional advertising• More innovation• Consumers embrace these new unique concepts• Social media and local information are powerful tools

WHY is it important?

• “To stay relevant, businesses need to get social, think local, and spend on mobile.”

• Benefits consumers and businesses• Increasing demands and expectations due to

technological advancement

IMPLICATIONS

• Merchants and consumers will engage in more E-Commerce and online transactions

• Engage in fast moving information and more innovative ideas and businesses

IMPLICATIONS

• Marketing competition online will intensify

• SME’s must take advantage of knowing how to market to their audience through social media or will be left behind

TRENDS

• Continued growth in online businesses• Marketing online will increase• Smartphone-ready business information is a

must to survive

TRENDS

• Marketing is more specific on prospects– Factors to be considered from one’s Location

• Businesses will take advantage of more accessible and specific information