Doug Fenichel, APR*In-House Public Relations

Sept. 16, 2013*One of the things that makes me an expert!

So, what makes you an expert?

• Please answer the following questions:

1. Are you an expert?

2. What makes you an expert?

3. What makes you different from other area Realtors?

4. Why should I list my home with you?

So, what makes you an expert?

• President, lead strategist and writer, head janitor of In-House Public Relations

• 10 years as public relations director for K. Hovnanian Homes

• Outside public relations counsel for Coldwell Banker corporate

• In public relations since 1983

• Former reporter and editor

• Accredited by the Universal Accreditation Board

• Past President, Public Relations Society of America – New Jersey Chapter

• Adjunct Professor – Fairleigh Dickenson University

• Associate Member – North Central New Jersey Association of Realtors

• Associate Member - Community Builders and Remodelers Association

• Firefighter and paramedic

• All-around nice guy

So, what makes you an expert?

• Definition:• “(1) very skillful; having

much training and knowledge in some special field…a person who is very skillful and highly trained and informed in some special field.”

Webster’s New World College Dictionary – 4th Edition

So, what makes you an expert?

• Definition:• 10,000-hour rule

• Outliers – Malcolm Gladwell

• Or maybe not• Talent

• Technology

• Information

• Who cares anyway?

So, what makes you an expert?

You should! 5 Reasons Why:• People trust and listen to experts

• People will want to work with you.

• Other experts (and talented almost experts) will

want to network with you.

• Media, educators and others will want to talk

with you.

• Improves your personal brand

So, what makes you an expert?

• Let’s look at your answers

1. Are you an expert?

2. What makes you an expert?

3. What makes you different from other area Realtors?

4. Why should I list my home with you?

So, what makes you an expert?

• What makes you different?

• Do you have the credentials?

• Do you have the experience?

• Do you have the insight?

• What if you’re not an expert?

So, what makes you an expert?

So, what makes you an expert?

• Education

• Experience

• Creativity

• Drive

• Talent

• External accreditation

• Specialize

So, what makes you an expert?

• Teach, lecture

• Blog, publish, social networks

• Help others

So, what makes you an expert?

• Are you an expert?

• Three things you’ll do to assure my expertise

• Three things you’ll do to leverage your expertise

So, what makes you an expert?

Doug Fenichel, APR

In-House Public Relations

(201) 575-1538

doug@inhousepr.biz