so you want to build a blog?
DESCRIPTION
Blogging can be stimulating, rewarding, and even profitable. Here's how to get started toward successfully launching a blog.TRANSCRIPT
SO YOU WANTTO BUILD A BLOG?Jonathan ColemanCADM 111 – Intro to Online Communications
CHOOSE YOUR NICHE
▪Your topic and audience will define everything about your blog.▪Pick something unique but not weird.▪Keep it focused.
RESEARCH THE COMPETITION
▪What works for them?▪How can you improve on them?▪Don’t copy them too closely.
ANALYZE YOUR AUDIENCE
▪ Identify a specific group of people.▪ Imagine an example audience member.▪ List characteristics of that person.
DEFINE YOUR STRATEGY
▪Articulate your goals.▪Determine how you will convince your
audience to stay.▪Think of a tagline to use as a “hook”.
BRAINSTORM FOR WORDS
▪Think many different kinds of words that relate to your niche.▪ Look up synonyms.▪Test out catchy combinations of your
best words.
PHONE A FRIEND
▪Run potential names by people you know well and watch their reactions.▪Pay attention to how the name sounds
or when you speak it.
PLAY THE DOMAIN GAME
▪Search for a domain name that closely matches your site. ▪When you find a domain name that
has one of your keywords, use that in your blog name.