soc med updtd
TRANSCRIPT
Social Media...are awesome!
What are Social Media?
Social media are media for social interaction, using highly accessible and scalable publishing techniques. Social media uses web-based technologies to turn communication into interactive dialogues. A common thread running through all definitions of social media is a blending of technology and social interaction for the co-creation of value. Thanks, Wikipedia.com!
SO MANY SOCIAL MEDIA SITES: WHAT TO USE?
Let influence help you decide...
(The 2007 Map)
But most importantly, think about:
• What are your goals?o Create a dialogue?o Share pictures and videos?o Broadcast news and information?
• What types of information will you be sharing? • Who is your target audience for the account? • Who will serve as the administrator of the
account?o "Ownership" and "Buy-in"
• How often do you plan to update it?
All the wonderful things you might not know you can already do!
Find An Alum
• Stay in contact• Find old friends• Update your info!• Secure
Class Notes
• Immediate!• More space!• Add a picture• Great source for scribes
Class and Club Web Sites
Broadcast Emails
Find the Broadcast Email Request Form at:
• alumnae.mtholyoke.edu/volunteers/res/commres/blast_request.php
A great way to share information!
The most familiar face of allin social media.
Facebook pages vs. Facebook groups
Pages
• Has to be public• Related event creation• STATS!• Personalized URL• Can "update"
members
Groups
• Can be public or private• No related event
creation • No stats • Generic URL• Can email members
In the end... it's just up to you to decide what's best for your crowd!
It's not just for the unemployed!
Why LinkedIn is neat:
• Private groups• Easy to use discussion format• Great option for networking
Learn how to talk in 140 characters or less.
Twitter is great for:
• News• Updates• Reminders• Fun!
Social media is great for multimedia.
YouTube
Flickr
Tips on Social Media:
•Post/update often•Don't fear overloading•Be attentive•Beg, borrow, and "steal"
o (i.e. help spread the word) •Have fun!!!
How to get started with social media:
• Put some thought into what you need, what you want, and what you are willing to deal with.
• The internet has a plethora of information and instruction.• Don't be afraid to experiment a little before going "live".
• Email your friendly Data/Web Coordinator if you have any
questions or would like a little help deciding which forms of social media might be best for you!
Katharine "Kat" Reisbig '05
Data/Web Coordinator [email protected]