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An MSA event. Content Partner – SMCSeattle Accelerating your brand using social media

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Page 1: Soc medbranding

An MSA event. Content Partner – SMCSeattle

Accelerating your brand using social media

Page 2: Soc medbranding
Page 3: Soc medbranding

MY BRAND IS WHAT I TWEET #MYTH

Page 4: Soc medbranding

MY BRAND IS WHAT I FACEBOOK #MYTH

Page 5: Soc medbranding

MY BRAND IS MY CHECKINS #MYTH

Page 6: Soc medbranding

THEY DETERMINE YOUR BRAND #TRUTH

Page 7: Soc medbranding

YOU CANNOT TELL THEM WHAT TO SAY #DOUCHEBAG

Page 8: Soc medbranding

EVERYONE IS A CELEBRITY #ASM (AFTER SOCIAL MEDIA)

Page 9: Soc medbranding

WE CANNOT NOT MANAGE OUR BRANDS #ASM

Page 10: Soc medbranding

HOW TO DO IT? LONG STORY!

Page 11: Soc medbranding

CORE TRUTHS

Page 12: Soc medbranding

SOCIAL MEDIA HAS NO NEW RECIPES #TRUTH

Page 13: Soc medbranding

YOU CANNOT FAKE IT. GET HUMBLE NOW #TRUTH

Page 14: Soc medbranding

IT IS HARD HARD WORK. GET READY FOR THE HUSTLE #TRUTH

Page 15: Soc medbranding

GET STARTED NOW, CAUSE IT IS #AWESOME

Page 16: Soc medbranding

DOING SOCIAL MEDIA BRANDING RIGHT

Page 17: Soc medbranding

IT IS ALL ABOUT YOU BABY!

Page 18: Soc medbranding

WORK INSIDE OUT. DO NOT START WITH THE TOOLS

YOU

Page 19: Soc medbranding

YOU = MINIMUM VIABLE BRAND

Page 20: Soc medbranding

WHAT MAKES YOU REMARKABLE?

Page 21: Soc medbranding

MINIMUM VIABLE BRAND = PORTABLE

Page 22: Soc medbranding

AUTHENTIC, POWERFUL, INFLUENTIAL AND PORTABLE BRAND

Page 23: Soc medbranding

WHAT IS BRAND GOAL? Distill it to 3 words

Page 24: Soc medbranding

HOW DO YOU MAKE PEOPLE THINK YOU ARE VALUABLE? ->

Page 25: Soc medbranding

HOW DO YOU MAKE PEOPLE FEEL YOU ARE AWESOME? <-

Page 26: Soc medbranding

HOW DO YOU SUSTAIN THAT OVER TIME? <->

Page 27: Soc medbranding

GAINING TRUST AND INFLUENCE

Page 28: Soc medbranding

CHOOSE THE TOOLS

1. Where are you already? Leverage2. Where do customers exist ? Target3. What are your needs? Formats

Page 29: Soc medbranding

Homebase

SOC BRANDING FRAMEWORK

LISTENINGRss,

searches, alerts

HOMEBASE

Google profile

flickr

blogsAbout

facebook

Linkedin

youtube

twitter

TRUSTED AND AUTHENTIC BRAND

Page 30: Soc medbranding

WHERE IS YOUR HOMEBASE?

Page 31: Soc medbranding

MATRIX 3-6 TOOLS

Blog FaceBook

Twitter Youtube Slideshare Linkedin Podcasts

Value Y n Y N Y N N

Connections Y Y Y N N n n

Conversation N Y N N N n n

Page 32: Soc medbranding

MONITOR YOUR BRAND

RSS is your friendGoogle AlertsTwitter searchSocial MentionSEOMozRowfeeder

Page 33: Soc medbranding

MEASURE YOUR BRAND

TwitterGraderKloutFollowersEngagementRadian6Rowfeeder

Page 34: Soc medbranding

LEVERAGE

Page 35: Soc medbranding

HAVING PROBLEMS?

1. Core product issue?2. Core personality issue?3. Full of yourself?4. Misfiring/target issues?5. ADD? Trying too many things?6. Consistency

Page 36: Soc medbranding

KEEP YOUR SECRETS TO YOURSELF. REALLY.

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DOING BRANDING RIGHT

1. Have a good core product2. Know yourself3. Have a plan 4. Choose the tools 5. Have a homebase6. Never forget the people. It is always the people.7. Be consistent8. Give WAY more than you ASK9. Leverage where you can10. Monitor your brand11. Measure your brand

Page 38: Soc medbranding

THANKS

FLICKRhttp://www.flickr.com/photos/_sk/2494572065/sizes/z/in/photostream/

http://www.flickr.com/photos/_sk/2494572065/sizes/z/in/photostream/
Page 39: Soc medbranding

An MSA event. Content Partner – SMCSeattle

THANKS

@thinkmaya Maya Bisineer

http://www.thinkmaya.com

http://www.thinkmaya.com/
Page 40: Soc medbranding
Page 41: Soc medbranding

2. WITH SOCIAL MEDIA, YOU CONTROL YOUR BRAND LESS THAN YOU EVER DID

Page 42: Soc medbranding

3. SOCIAL MEDIA = INBOUND MARKETING

Cannot control the message, you can only shape it

Page 43: Soc medbranding

4. HARD HARD WORK + CREATIVITY

Page 44: Soc medbranding

THE AWESOME PART OF SOCIAL MEDIA

Page 45: Soc medbranding

SOCIAL MEDIA LETS YOU BUILD A BRAND THAT IS *APPI*

1. Authentic2. Powerful3. Influential4. PortableExtremely powerful for small businesses and individuals

Page 46: Soc medbranding

SOCIAL MEDIA LETS YOU BUILD A BRAND THAT IS *APPI*

1. Authentic2. Powerful3. Influential4. PortableExtremely powerful for small businesses and individuals

Page 47: Soc medbranding

IT IS ALL ABOUT THE PEOPLE

Page 48: Soc medbranding

THE OPEN BRAND BY RESOURCE INTERACIVE

1. On-Demand2. Personal3. Engaging4. Networked

Page 49: Soc medbranding

CHRISBROGAN’S BRANDING IDEAS

ListeningHomebasePassportsOutpostContent ConversationFace to facePromotion


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