socal oracle marketing cloud user group february 2016
TRANSCRIPT
Oracle Marketing Cloud User Group Southern California | February 24, 2016
2/23/16
Sheena Graham Marketing Cloud Consultant Relationship One 763.515.2437 [email protected]
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Ali Head Consultant Tegrita [email protected]
MEET THE SPEAKERS
2/23/16
TODAY’S AGENDA
Presented by Ali Head, Tegrita
3
Progressive Profiling
Presented by Sheena Graham - RelationshipOne New Data Retention Policy - Why does it matter?
Presented by Oracle What’s New in Eloqua
Open Discussion
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WHAT’S NEW IN ELOQUA
Oracle Success Team
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PROGRESSIVE PROFILING
Ali Head - Tegrita
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NEW DATA RETENTION POLICY
Sheena Graham - Relationship One
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ORACLE’S NEW DATA RETENTION POLICY
‣ Oracle has officially announced that the upcoming Eloqua 479
release (coming to a POD near you between March 15th and
March 27th) will introduce a new data retention policy for
marketing activities.
‣ Starting in March 2016, Oracle will store Eloqua Campaign, Email,
Form, and Website activity for at least 25 months past the activity
date.
‣ This new retention policy will add consistency across the platform
when using activity-related data for reporting, building segments,
lead scoring, and general history information.
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SO WHAT DO WE DO NOW!
‣ Let’s face it; we marketers love our data, both new and historic, and
the thought of losing it makes us anxious.
‣ Oracle recognizes this and suggests that, prior to the 479 rollout,
Eloqua customers that want to retain their activity data older than 25
months export it via the bulk API.
‣ Data Exporter - You will need to use an App or API to export your
historically data by March 15.
‣ Data Warehouse - Most Eloqua marketers that don’t have access to
a database or data warehouse, but you will need one to store your
data. Excel or CSV files will not work.
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IMPORTANT UPDATE Deprecation of Campaign Canvas Cloud Connectors and Cloud Component
‣ Oracle released a new AppCloud Developer framework that has enhanced features. Developers will need to configure their apps and transfer them to the new framework.
‣ Important Note - You may be using Cloud Components and Cloud Connectors that were developed on the old framework. These connections will supported until July 1, 2016.
‣ Instances of Cloud Connector Apps on E10 Campaign Canvas will be replaced with a holding step. Contacts will not automatically pass through this step. Instances of Cloud Components on E10 Landing Pages will be removed. The landing pages will render without the externally sourced content.
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OCTOBER MEETING
Next Meeting
‣ Date: March ____, 2016
‣ Location:TBD
‣ Time: 9 am - 10:30 am
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