socar in the volvo ocean race
DESCRIPTION
Azerbaijan leading company SOCAR proposal.TRANSCRIPT
SOCAR IN VOLVO OCEAN RACE 2017-18
A WAY TO GLOBAL PARTNERSHIP
ENTER
A WORLD
OF YACHTING
SPORT
TO SHARE IN…
24/7 view into the intensity and spirit of sailing fast around the world
Swedish HRH Prince Carl Philip, King Juan Carlos (2nd R) of Spain &Crown Prince Felipe of Spain in Volvo Ocean Race
Sheikh Nahyan bin Mubarak Al Nahyan, Minister of Higher Education and Scientific Research UAE and Tony Blair
Kate Middleton sports a nautical look ahead of the yacht race with Prince William
Britain’s Prince Harry is expected to visit Galway city this summer for the finale of the Volvo Ocean Race, in what would be the first visit by a British royal in more than a century.
RO YALTY
24/7 view into the intensity and spirit of sailing fast around the world
Today, the crews are true sailing professionals, alternating between the Olympic Games, the America’s Cup and the VOLVO OCEAN RACE.
Volvo Ocean Race is the longest and toughest event in professional sport – a race run on scale like no other and a story with the power to engage millions of fans worldwide. Across five oceans and 5 continents, the 7 teams experience scorching days and freezing nights in impossibly cramped conditions on board. More than 8 months of competition the sailors take on a challenge of breathtaking scope and face with waves as high as 16 metres. VOR brought fans closer to the hyper-reality of the race through live reports from onboard Media Crew Members & 24/7 view into the intensity and spirit of sailing fast around the world.
24/7 view into the intensity and spirit of sailing fast around the world
since 1973 Volvo Ocean Race
MATCHING VALUES
PARTNERSHIP means
for increasing brand equity and generating business together round the world
Environment
Technology
Performance
Team-work
& Global
AZERI CRUDE DESTINATIONS (2008-2013) �
STRONG CONSISTENT LINK WITH BRAND-‐ORGANIZER
STATUS CIRCLE
OF PARTNERS
EFFICIENT VEHICLE TO GLOBALLY REACH
THE HIGHEST INCOME BRACKETS & GREAT B2B BACKGROUND
THE RACE FANS ARE: 80% ABC1 social class, managerial position 2.5 times more likely to be in the highest income group than the average Average income is €63k +67% higher than general sport fans
Television € 230.7 M
Print € 35.6 M
Online € 47.9 M
FINAL EVENT MEDIA VALUES FOR VOLVO OCEAN RACE 2011-‐12
TV cumulative audience coming from 8,969 broadcasts
1.55 billion
THERE ARE DOZENS OF SPONSORS, BUT ONLY 7 CREWS IN FOCUS
BUILD A GLOBAL BRAND-STORY WITH SOCAR YACHT & SOCAR PROFESSIONAL TEAM IN VOLVO OCEAN RACE 2017-18
Project team
FOUNDATION FUTURA
PROJECT COORDINATOR IN MARKETING, EVENT &
COMMUNICATIONS WITH INTERNATIONAL
EXPERTISE
GEMOND GROUP
UKRAINIAN-MONTENEGRO BOATYARD COMPANY
EUGENE PLATON CEO Marina International Ltd. An internaQonal yachtsman, parQcipant of a number of world class sailing events. VOLVO OCEAN RACE EXPERIENCE: 1989/90. A watch leader of team "Fazisi" the only Soviet Union entry. 1993/94. Eugene Platon brought his skippering/navigaQon and management experience to the Ukrainian team that for the first Qme in history entered the race on board "Hetman Sahaidachny». 2008/09. Eugene Platon was the leader of the Russian Project for the 2008-‐09 Volvo Ocean Race. 2009. Platon joined as technical expert the SpeedDream project -‐ a quest to build the fastest monohull on the planet. hap://en.wikipedia.org/wiki/Eugene_Platon
Preliminary Events Schedule Spring 2015 Training and crew selection commencing on the training yacht VO70 located at SOCAR yacht club in Montenegro. Training yacht VO70 will be named SOCAR and dressed in SOCAR corporate colors, logo and slogan. Crew participation in different regattas in Europe and the USA. Commencing SOCAR global promotion. Summer 2015 – Spring 2016 Building the racing yacht SOCAR in the Great Britain. Racing yacht VO65 will be named SOCAR and dressed in SOCAR corporate colors, logo and slogan. Summer 2016 – Summer 2017 Extensive training and crew selection. Crew participation in different regattas in Europe and the USA. SOCAR global promotion continuation. Autumn 2017 – Summer 2018 SOCAR in Volvo Ocean Race.
THREE YEARS OF INTENSIVE GLOBAL
SOCAR In VOLVO OCEAN RACE 2017-18
BRAND PROMOTION & MARKETING
To found an Azerbaijan national team & make world famous not only the company, but the country in general. Volvo Ocean Race is supported by Spain and Sweden Royal Families. Swedish Prince Karl Philip is an official Patron of the Volvo Ocean Race. The presence of President Ilham Aliyev at the official Volvo Ocean Race events will not only contribute to the status of event but also provide extensive PR and promotion of Azerbaijan as a country. To communicate with diverse target audience in the world - from everyday consumers to official political partners, from Russia to the USA. To consolidate B2B relations in premium atmosphere. To push marketing activity not only in host countries but also in other focus areas. Several (3-4) crewmembers can be selected from the countries that SOCAR considers as most important in terms of business growth.
THE SCOPE OF GLOBAL PARTNERSHIP
OF SPORT SPONSORSHIP
NEW LEVEL
CONTACTS
Eugene Platon, CEO Marina International Ltd. Е-mail: [email protected] Ph. +38-050-206-9872 (GSM) Andrey Kovalevsky, CEO Gemond Group Е-mail: [email protected] Ph. + 38-067-567-3113 (GSM) Oleg Degtyarenko, FUTURA FOUNDATION Chairman E-mail: [email protected] Ph. +38-067-442-3152 (GSM)
Visit Volvo Ocean Race web site: www.volvooceanrace.com