soccer sponsors who would we want for a hispanic customer? – research where hispanic customers...
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Why Do The Teams Need Sponsors? The league is not yet profitable Sponsorships help fans associate the team with a product they like – Example: Dodge Ram Van for NFL Football Connotes strengths, American values – Who could be the car for MLS Soccer? – content/uploads/2013/06/AdsmovilUSHAUTOSSU RVEY2012.pdf content/uploads/2013/06/AdsmovilUSHAUTOSSU RVEY2012.pdfTRANSCRIPT
Soccer Sponsors
• Who would we want for a Hispanic customer?– Research where Hispanic customers shop– Find out what their preferences are • Think about how those preferences translate into
spending– Discover their demographic tendencies• Think about how those tendencies translate into family
lifestyle and psychographics
Why Do The Teams Need Sponsors?
• The league is not yet profitable• Sponsorships help fans associate the team
with a product they like– Example: Dodge Ram Van for NFL Football• Connotes strengths, American values
– Who could be the car for MLS Soccer?– http://www.adsmovil.com/wp-content/uploads/2
013/06/AdsmovilUSHAUTOSSURVEY2012.pdf
Strategy for Twitter Assignment
• Choose a segment– Apparel– Automobiles– Food– Entertainment– Etc.
• Research the Hispanic preference• Choose your Sponsor based on that preference– This way you will ensure that it makes sense for the
specific customer demographic