soccer without borders sponsorship proposal
TRANSCRIPT
SOCCER WITHOUT BORDERS-BOSTON
SPRING 2015 PROGRAMSPONSORSHIP PROPOSAL
Submitted to:
OVERVIEWSoccer Without Borders-Boston is a non-profit organization that provides free soccer programs to the children in the East Boston neighborhood in Massachusetts. The programs use soccer as a vehicle to not only allow children to learn techniques, but also
shape the children as a whole. The organization offers Spring, Summer, and Fall programs that helps develop children through soccer and teamwork. During the Spring 2015 program, the middle school boys’ and girls’ teams will participate in the city league, competing against other local teams. The organization holds an annual End of
Season Banquet for families, children, and supporters, and a Craft Beer Tasting Fundraiser in the Spring.
QUICK FACTS• WHAT: Soccer Without Borders-Boston• WHEN: Spring 2015 program (January-
May)• WHERE: East Boston, MA• WHO: 70 Middle school boys and girls• WHY: To increase self esteem and
development among immigrant children athletes
DEMOGRAPHICSSoccer Without Borders-Boston:
• 70 participants in Spring season (150 participants year round)
• Age 7-14 years• Nationalities of children are from Brazil, Colombia, El
Salvador, Guatemala, Honduras, Mexico• Boys/Girls Ratio: 70%/30%
Source: http://www.soccerwithoutborders.org/#!boston/c1l4z
DEMOGRAPHICS
Source: Scarborough MyPrimeLingo Database, 2014
• People who watch soccer on broadcast TV and who donate to a healthcare organization shop for sporting goods at the following stores:
Dick's Sporting Goods38%
Sports Authority 21%
Modell's Sporting Goods18%
LL Bean13%
REI10%
Sponsorship would be a good marketing opportunity to
increase sales
TITLE SPONSOR BENEFITS
Sports Authority
Pre Season Benefits:• Sports Authority’s name/logo would appear on:
- Soccer Without Borders-Boston webpage with link toSports Authority
• Sports Authority would be mentioned in:- Two (2) Facebook posts between January to May 2014 (4959 likes)- Five (5) Tweets, one for each month (2353 followers)
Pre Season Benefits:• One (1) half page Sports Authority advertisement in
SWB newsletter sent to over 4,800 people• One (1) full page Sports Authority advertisement in annual
report posted online and sent to supporters and program participants (over 6,000 people)
TITLE SPONSOR BENEFITS
During Season Benefits:• On-Site Exposure:
- Sports Authority’s logo would appear on the kids’ uniforms seen by league opponents (10 teams) and their families
(Total of 500 people)
TITLE SPONSOR BENEFITS
TITLE SPONSOR BENEFITSPost Season Benefits:• End of Season Banquet in June (over 150 families partici-
pate)- Sports Authority receive 4 invitations- Opportunity for Sports Authority representative to
present awards- Sports Authority banner to be displayed
• Craft Beer Tasting Fundraiser (100-200 young adult sup-porters)
- Sports Authority banner to be displayed
Donation of Soccer Equipment:• 70 pairs of youth shin guards• 70 pairs of youth soccer socks• 70 pairs of youth soccer shorts• 2 pairs of youth goalie gloves• 6 pairs of Pugg goals• 5 6-pack Sport Utility Cones
TITLE SPONSOR FEES
Sports Authority
Pre/Post Season Benefits:• Sports Authority’s name/logo would appear on:
- Soccer Without Borders-Boston webpage with link to Sports Authority
• Sports Authority would be mentioned in:- Two (2) Facebook posts between January to May 2014 - Five (5) Tweets, one for each month
ASSOCIATE SPONSOR BENEFITS
Pre/Post Season Benefits:• One (1) half page Sports Authority advertisement in
SWB newsletter• One (1) full page Sports Authority advertisement in an-
nual report posted online and sent to supporters and pro-gram
participants
ASSOCIATE SPONSOR BENEFITS
ASSOCIATE SPONSOR BENEFITSDuring Season Benefits:
• On-Site Exposure: - Sports Authority’s logo would appear on the kids’
uniforms - This would be seen by league opponents (10 teams)
and their families
Donation of Soccer Equipment:• 50 pairs of youth shin guards• 50 pairs of youth soccer socks• 50 pairs of youth soccer shorts• 2 pairs of youth goalie gloves
ASSOCIATE SPONSOR FEES
CONTACT INFORMATIONSangmi Park
6515 Belcrest Rd. #1303AHyattsville, MD 20782