so.cial
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Midwives, Mosquitos & Marijuana A Few Social Media Use Cases ARIZONA DEPARTMENT OF HEALTH SERVICES # NAPHSIS 2013. ADHS Social Media. - PowerPoint PPT PresentationTRANSCRIPT
Midwives, Mosquitos & Marijuana
A Few Social Media Use CasesARIZONA DEPARTMENT OF HEALTH SERVICES#NAPHSIS 2013
(adjective) \ˈsō-shəl\: of or relating to human society, the interaction of the individual and the group, or the welfare of human beings as members of society
SO.CIAL
ADHS Social Media
Why social? Reach audience where they choose to beInfluencer & thought leaderMake meaningful connections
Broad range of topicsMedical Marijuana ProgramMidwifery Rulemaking
ROIbrand advocates
have a plan
amplifiers
toolsengagement
be human
use trending
real speaklisten
no fear
ADHS Social Media
ListenFind where our online community members are & listen to what they’re talking about
ADHS Social Media
Be humanUse real speak, not government speak
ADHS Social Media
Staphylococcus aureus, Salmonella, Clostridium perfringens, Campylobacter, Listeria
monocytogenes, along with several other bacteria are the cause of most
food borne illness. Proper food handling is vital to preventing illness.
Be food safe this Memorial Day weekend! Don't let food sit out more than 2 hours & refrigerate leftovers
immediately.
ADHS Social Media
Have a planOur overall communication schedule guides our social messaging; coordinated with other/traditional media
ADHS Social Media
Use trendingWatch trending & use to amplify (only) where it makes sense
ADHS Social Media
ADHS Social Media
Brand advovatesIdentify those willing to share our message & partner with them around social campaigns
ADHS Social Media
EngagementShare what is relevant to our online audience; not everything works for social
ADHS Social Media
No fearDon’t fear negative feedback; use it as opportunity to engage & share more
ADHS Social Media
ROIReturn on InfluenceDetermine goals & measures of successWarm metrics
ADHS Social Media
ADHS Social Media
Some trial & error, but not expansion for sake of expansion
Blogs
ADHS Social Media
ADHS Social Media
ResponsiveGrowth of mobile
5 blogs & counting
directorsblog.health.azdhs.gov
ADHS Social Media
Culture of transparencyBackstory, process & motivations
directorsblog.health.azdhs.gov
ADHS Social Media
May 2010 November 2010
PASSAGE OF AZ MEDICAL MARIJUANA VOTER INITIATIVE
FIRST #MEDICALMARIJUANA BLOG POST
785%
40%ANOTHER
SINCE THEN
ADHS Social Media
183 comments
10 days
ADHS Social Media
#azmidwivesInteractions with audience segmentReinforce
Environments relevant to audienceCross-pollinate content
Video Streaming
ADHS Social Media
ADHS Social Media
ADHS Social Media
ADHS Social Media
ADHS Social Media
Public involvement
ADHS Social Media
ADHS Social Media
+ Chat
ADHS Social Media
Chat
ADHS Social Media
#azvaccine
#azmidwives
Online Forums
ADHS Social Media
Submit ideas & suggestionsAddress concerns publiclyVote; crowd source ideas
ADHS Social Media
ROIuser-generated content
online community growth
engagement
share of voice
robust campaigns
interactionsbrand awareness
warm metrics
ADHS Social Media
ADHS Social Media
Jennifer TweedyADHS Web & New Media [email protected]/in/jennifertweedyslideshare.net/jennifertweedy