social advocacy with brandfolium

Social Brand Advocates & Marketing Solutions

COMPANY & SOLUTIONS OVERVIEW

Prepared by BrandFolium Team©BrandFolium Corporation 2011.

The Social Media Marketing Shift

Marketing Budgets Spent shifting to Social Media… … while Trusted Sources now

reside on the Social Web

©BrandFolium Corporation 2011.

Social Media Redefines Customer Expectations


The Power of Brand Advocates

20% of consumers are key influencers in the purchasing decision of 74% of the population (Gartner)

56 brands are mentioned per week in advocate’s social conversations (Keller Fay)

40% express weekly their opinions directly to the brand (Yahoo! | ComScore)

37% loyalty increase when new consumers are recommended by an advocate (Deloitte)

Advocates are socially well connected with an average of 190 friends/followers (LBI)

70% of social conversations lead to a recommendation (Forrester)

Advocates are a new valuable frontline

Sharing is the new Search

Word of Mouth drives higher conversion


37% increase in loyalty when new consumers are recommended by an advocate (Deloitte)

Introducing Social Advocacy Marketing

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Target Audience Size

Brand Marketing

Engagement Marketing

Social Advocacy Marketing

Stories Create Demand46% of users look for product or service information when engaging with brands/companies online (Cone Consumer)

Individuals Create Demand1% - 3% CTR for in-stream Social Media Advertising (x5 efficient vs. traditional online display)

Content Creates Demand77% of users look for incentives like free product, coupons, exclusive content when engaging with brands/companies online (Cone Consumer)


BrandFolium is a technology and services company that connects brands and users across the social web

Our Mission

Help brands and businesses to effectively integrate social media into overall business and marketing strategies

Our Angle A social marketing platform focused on Brand Advocates, covering identification to rewarded advocacy campaigns.

Our Value PropositionProvide marketers the ability to build, organize and engage with highly relevant social media advocate groups thus enabling rewarded social endorsement campaigns at scale.


Advocate NavID

Advocate Communication

Advocate Campaigns

Advocate Rewards

Advocate AnalyticsBr

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The BrandFolium Platform

Branded Web Applications

Branded Mobile Applications

Branded Newletters / Mailing

Self Service Apps

Branded Social Experiences


Sources

Sample Brand Advocate User Flow


Opt-in Email DBWebsiteSocial Media

Advocate NavID

Advocate Campaigns

Advocate Rewards


Advocate Analytics

Share on Social Networks

Targeting

Activation

Reward

Advocate NavID

Advocate Campaigns

Advocate Rewards


Advocate Analytics

The BrandFolium Platform provides brands with unique, actionable insights about their Advocates, giving a 360-degree view of their most valuable customers:

• Name and email address • Geographic location • Brands and products affinity• Purchase Intent and Brand Interest Graph • Most active Advocates• Advocate influence• Advocate’s Interest Graph Segmentation

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Identify Advocates


Advocate NavID

Advocate Campaigns

Advocate Rewards


Advocate Analytics

The BrandFolium Platform offers a hosted communication solution for brands to internally manage social media inputs and invite Advocates to participate directly with the Marketing/Communication teams involved with the Advocate Program

• Public/Private Management of conversation• Conversations created under topical streams• Threaded conversations• File sharing and hosting• File Annotation and Feedback Mode• Social Ready (connect with Twitter and Facebook Accounts)

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Communicate with Advocates


Advocate NavID

Advocate Campaigns

Advocate Rewards


Advocate Analytics

The BrandFolium Platform offers a complete and unique social endorsement advertising solution for brands to invite their advocates to support their cause by :

• Posting a sponsored update/story/tweet • Participating in product/brand/campaign ratings and reviews• Sharing their experiences with the brand / product• Recruiting new advocates

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Energize Advocates


Advocate NavID

Advocate Campaigns

Advocate Rewards


Advocate Analytics

The BrandFolium Platform helps marketers and publishers to drive and measure engagement and user behavior through participation in advocate specific campaigns and rewards programs:

• $ Payout (Paypal)• Loyalty and Achievement Badges (Badgeville)• Prepaid debit cards (Visa Upside Cards)• Facebook Credits• Point/LeaderBoard

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Reward Advocates

©BrandFolium Corporation 2008-2011.

Advocate NavID

Advocate Campaigns

Advocate Rewards


Advocate Analytics

The BrandFolium Platform delivers in depth reports about their Advocate Network and the campaigns created with them.

• Total # Advocates • Total content created • Total content published • Advocate content created by type• Advocate content published by channel• Total clicks • Total number Advocate clicks and by channel • Historical tracking

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Monitor Advocates

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Business Services

Custom Branded Development

• Advocate Group Management• Advocate Group Insights• Social Advocacy campaigns• API integration• Reward Management

Revenue Model


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Campaign Example: Ambassadrs for @Producteev http://producteev.ambassadrs.com


32% Advocacy Recruitment32% Return on Advocacy

135 Ambassadrs recruited182 Social Endorsements

http://producteev.ambassadrs.com/

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Application Example:

“[…] an online marketplace for social networking ads.” ads.”

“[…] tries to make Twitter advertising palatable.”

Selected for DEMO 10

Advertisers can engage and create sponsored messages and can dynamically select targeted advocates to publish the message.

http://navid.brandfolium.com


http://navid.brandfolium.com/

http://navid.brandfolium.com/

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Application Example:

Brand Affinity Scoring EngineBrand Affinity Matching Algorithm

5,000 Brand DatabasePre-filed for patent USPTO

http://branddna.brandfolium.com


http://branddna.brandfolium.com/

http://brandiki.brandfolium.com/

APPENDIX

Copyright 2010 - CONFIDENTIAL - BrandFolium Corporation

Contact

Copyright 2010 - CONFIDENTIAL - BrandFolium Corporation

Academic Excellence

Guillaume DumortierFounder & CEO

ESCP EuropeMasters in Management.Ranked #1 by Financial Times in 2010

Management Development InstitueMBA Program

Stanford UniversitySummer International Honors Program

International Brand and Product Management Experience

Bouygues Telecom US Office San Jose, CA - R&D Project ManagerMobile, TV and Social Media innovation scouting. Facilitated technological and servicepartnerships with Google, Apple, Twitter, Qik, Microsoft, Samsung, Intel, Verizon, Cisco,Verizon. Dramatically expanded the company’s Silicon Valley corporate network (+400%).Managed special pilot projects with local startups along with the French teams. Producedweekly and monthly reviews, insight reports, strategic updates to 200 Top Executives of theBouygues Group.

Bouygues Telecom HQ Paris, France - CRM Performance AnalystManaged and Monitored loyalty and retention programs ($3M /year). Established historical lowrecord for subscriber churn (1.1%). Managed 6 Regional Call center reporters.Recommended and designed an internal tool to help Multimedia agents enhance their backofficeroutine. $200,000/year in performance savings . Created a KPI scorecard.

L’Oréal (Laboratoires Innéov) Paris, France - Junior Brand ManagerCross-Functional Marketing support to 12 EU Countries. Designed and implemented an internaldigital marketing content platform. Managed execution of channel specific marketingcampaigns. Developed and managed influencer program. Designed and supervised brandshowcase for joint-ventured partner Nestlé’s annual main shareholder meeting in Lausanne.

Reckitt Benckiser (Saint Marc) Paris, France - Junior Product ManagerMonitored product sales and promotions. Worked closely with clients and account teams onthe development of marketing programs and strategies. Prepared weekly and monthly reportsanalyzing the performance of marketing programs and direct sales.

RedBull Paris, France - Student Brand ManagerBrought the Red Bull brand to life in the world of all things college. Provided RedBull for partiesbut also built excitement and getting people involved in Cliff Diving, Flugtag. Spread the wordabout charity programs and coordinated street marketing teams. Reached out to 20,000+students.

[email protected]+1 (408) 702 2290440 N Wolfe Rd Sunnyvale CA, 94085

mailto:[email protected]

http://www.twitter.com/guillaume_

Contact Me


@guillaume_

social advocacy with brandfolium

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