social analytics in the enterprise
DESCRIPTION
First presented at http://www.e2conf.com/virtual/The value of Social Analytics can be surfaced in many ways. Sometimes is quite visual like a leader board that helps motivate participation. Other times it's behind the scenes like the algorithms used to recommend groups to join or pages to read. Either way, social analytics can help you make better informed decisions, provide more relevancies to your interactions and ultimately help you get you and your company be more successful. This session will take a look at some of the real world implementations of social analytics available today from many of the social business vendors. We'll talk about the trends in this space and discuss some of the possible future directions.TRANSCRIPT
© 2010 -‐ 2012 Constella/on Research, Inc. All rights reserved. © 2010 – 2012 Constella/on Research, Inc. All rights reserved. www.ConstellationRG.com
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© 2010 -‐ 2012 Constella/on Research, Inc. All rights reserved.
Social Analytics In The Enterprise The Value Behind the Hype
Alan Lepofsky!VP and Principal Analyst!
February 2012!
© 2010 -‐ 2012 Constella/on Research, Inc. All rights reserved.
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What is Social Analy/cs?
People
Consumer Examples
Enterprise Examples
Content
Interac/ons
Learning from your network
Help employees get their jobs done
Agenda
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What Is Social Analytics?
hOps://secure.flickr.com/photos/61056899@N06/5751301741/
Collec*ng and measuring data on the interac*on between people and objects.
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hOps://secure.flickr.com/photos/tmar/n/32010732
"There is a misconcep/on that tons of data means you have tons of intelligence.
Data does not speak for itself.” -‐ Neil Raden, Constella/on Research
© 2010 -‐ 2012 Constella/on Research, Inc. All rights reserved.
Everyday, we create 2.5 quin/llion bytes of data – so much that 90% of the
data in the world today has been created in the last
two years alone.
ibm.com/sogware/data/bigdata/
How Big Is Big?
A quin/llion bytes is an exabyte or one billion gigabytes, so: 2,500,000,000,000,000,000
1 Bit = Binary Digit
8 Bits = 1 Byte
1000 Bytes = 1 Kilobyte
1000 Kilobytes = 1 Megabyte
1000 Megabytes = 1 Gigabyte
1000 Gigabytes = 1 Terabyte
1000 Terabytes = 1 Petabyte
1000 Petabytes = 1 Exabyte
1000 Exabytes = 1 ZeOabyte
1000 ZeOabytes = 1 YoOabyte
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Where Does The Information Come From?
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Not Just About Creating More Pages
hOp://www.flickr.com/photos/ginnerobot/2549674296
It’s not just the content alone that is important.
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Photo Credit: hOp://www.flickr.com/photos/pgoyeOe/2819175465/
It’s about the people…
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… and the interac/ons
Photo Credit: hOp://www.flickr.com/photos/bala_/2488407797/
© 2010 -‐ 2012 Constella/on Research, Inc. All rights reserved.
Limited Metadata = Limited Analytics
Older styles of communica/on provide liOle more than an address book to see who you’re connected to.
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Friends and Followers Personal contacts evolved to dynamic networks
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Many Ways To Interact (The New Verbs)
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What Is Your Audience Interested In?
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Metadata is the Backbone of Social Analytics Author
Readers
Loca/on
Device
Reshares
Time
Version
Favourites
Tags
Comments
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Demographics and Psychographics
Interests, Likes, Aptudes, Sen/ment
Age, Gender, Loca/on, Income, Marital status, Religion
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How Can All the Data Be Used?
Ac/ons
Content
People
© 2010 -‐ 2012 Constella/on Research, Inc. All rights reserved. hOps://secure.flickr.com/photos/kempsternyc/3561081345/
Social Analy/cs At Work
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Which Pages Are People Finding Useful?
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Social Analytics Meets Workforce Management
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What Have We Learned?
hOps://secure.flickr.com/photos/aaronknox/5237937436
© 2010 -‐ 2012 Constella/on Research, Inc. All rights reserved.
Let’s Review
Data does not speak for itself
Not just content, people and interac/ons
Metadata around social objects
Content & colleagues (recommenda/ons)
Enhanced search results
Sen/ment analysis
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© 2010 -‐ 2012 Constella/on Research, Inc. All rights reserved. © 2010 – 2012 Constella/on Research, Inc. All rights reserved. www.ConstellationRG.com
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