Social and Economic Impacts of Gunnison County Arts & Cultural Organizations

Presentation for the Gunnison County Board of CommissionersBy Maryo Ewell and Richard KarasFebruary 17, 2010

Q: WHO ATTENDS ARTS & CULTURAL EVENTS?A: PEOPLE FROM ALL OVER

Attendees

Arts attendees come not just from Gunnison County, but from all over:

» 60% resided in Gunnison County Zipcodes» 40% resided in 139 unique, additional

zipcodes

Attendees, Up-Valley, 22%

Attendees, Down-Valley, 37%

Attendees, Other Gunnison County, 1%

Attendees, Non-Resident, 40%

< 181% 18-24

15%

25-3418%

35-396%

40-448%45-49

8%

50-5410%

55-6420%

> 659%

No Response5%

Q: WHO ATTENDS ARTS & CULTURAL EVENTS?A: PEOPLE OF ALL AGES

Residents» Over a third are below the age of 35» Nearly another third are 35-54» And another third are 55 and older

< 182.6% 18-24

12.1%

25-344.7%

35-391.6%

40-444.2%

45-493.7%

50-5414.2%

55-6434.2%

> 6517.4%

No Response5.3%

There is a distinct difference in the age distributions of resident and non-resident attendees.

Non-Residents» Over half are 55+

Q: WHO ATTENDS ARTS CENTER EVENTS?A: PEOPLE OF ALL INCOMES

Residents:» ~30% have annual

household incomes less than $40,000

» ~30% have annual household incomes from $40-80 thousand

» ~28% have annual household incomes greater than $80 thousand

Non-Residents:» ~46% have annual have

annual household incomes greater than $80 thousand

0%

5%

10%

15%

20%

25%

30%

35%

Resident

Non-Resident

ATTENDEES’ HOUSEHOLD INCOME

People of all income levels attend or participate in arts and cultural events

Q: DO ATTENDEES CONTRIBUTE TO THE LOCAL ECONOMY?A: HERE’S HOW THEY SPEND

$0.00

$10.00

$20.00

$30.00

$40.00

$50.00

$60.00

$70.00

$80.00

$90.00

Child Care $0.21 $0.00

Clothing $1.42 $2.32

Refreshments $1.63 $3.69

Other $0.52 $7.52

Souvenirs $1.96 $5.98

Transportation $2.31 $6.28

Lodging $2.42 $13.70

Meals $10.27 $19.30

Admissions $14.11 $24.37

RESIDENTS NON RESIDENTS

Residents$34.85

Non-Residents: $83.17

Non-residents make a strong per capita contribution to the local economy

$0

$1,000,000

$2,000,000

$3,000,000

$4,000,000

$5,000,000

$6,000,000

1

Audience Expenditures

Organization Expenditures

INVESTING IN THE ARTS BOOSTS GUNNISON COUNTY’S ECONOMY

Gunnison County arts & cultural organizations’ direct & indirect expenditures generated:

~ $3.6 Million in audience expenditures

~ 136 local jobs

> $2 Million in local wages

> $230 Thousand in municipal & county tax revenues

TOTAL ECONOMIC IMPACT: ~ $5.2 MILLION

$3.6 Million

$1.6 Million

A GOOD INVESTMENT!

2005 Cities, Towns, and County Contribution to local arts & culture organizations: $20,000

Total Economic Impact: $5.2 Million

SUPPORTING THE ARTS IS INVESTING IN ECONOMIC AND SOCIAL VITALITY

• Bring art, music, and theater to our community• Build social capital and sense of community• Offer education and training in the arts• Attract out-of-town visitors• Generate sales for local businesses• Generate jobs and household income• Generate tax revenues for local & state government• OVERALL ECONOMIC IMPACT: ~ $5.2 Million

Gunnison County Arts & Culture Organizations: