social and search in 2015
TRANSCRIPT
I. How will social, search & content marketing interact in
2015?
II. Which mobile friendly social channels should you
leverage in 2015?
III. How to align your digital marketing strategy for
maximum ROI?
IV. How to amplify your digital footprint with Pinterest,
Instagram, Vine and new kids on the block?
V. How to create social media ready content & drive
engagement?
Key Takeaways from this Session
Hi...thanks for joining our first webinar in 2015 and now that we are going to spend the next 45 minutes together, let’s get acquainted a bit - I head Pi Social Media, a 360 degree social media & digital marketing agency.
I simply love digital media…and it shows! My bucket list? Visit all the top tech events in the world -5 done ..and 5 to go!
You can find me on social media (of course!) @LinkedIn: www.linkedin.com/in/kavitajTwitter: @write2kavitaFacebook: www.facebook.com/kavitajE-mail: [email protected]
What’s new in Social in 2015
1. Dominance of Image based social networks
Images vs. Text
Processes 60000xfaster than text
40% people respond better
Social media ready& shareable
Builds brand connect instantly
● 3rd fastest growing network.
● 300M monthly active users (overtaken Twitter).
● Highest engagement rate - 4.2%.
● Gender balanced (49% female, 51% male).
● Popular among millennials.
● Key trends of 2015 – video, imagery, mobile, messaging.
1.2. Trendspotting - Instagram
1.3. Simple hacks for Instagram
● Tag users - 56% more engagement.
● Tag locations - 79% more engagement.
● Hashtags - 12.6% more engagement.
● Branding.
● Clear CTA.
● Hyperlapse.
● Cross-promotion.
● Don’t be pushy!
● Fan content.
● Tools - Iconosquare, ThoughtBuzz.
Instagram Business Value
● 2nd fastest growing network.
● Retains, engages 2-3 times as efficiently as Twitter.
● More referral traffic - Twitter, YouTube, Tumblr.
● 2nd to Facebook - referral traffic.
● Potential user curated visual search engine.
● Trends of 2015 – video, imagery, mobile, messaging.
1.4. Trendspotting - Pinterest
● Shopping & product catalogues.
● ‘Pin It' button - brand images.
● Engage, collaborate - super-pinners.
● SlideShare presentations.
● Do not over-pin!
1.5. Simple hacks for Pinterest
● Vertical photos, cross channel links.
● Social proofs - customer ratings, reviews.
● Exclusive previews, teasers, discounts.
● Mobile audience.
● Tools - Curalate, Tailwind, Cyfe,
Viralwoot.
Pinterest Business Value
2. Your social network will soon be your wallet!
Significance of Social Commerce
Reduces path-to-purchase
Measures effectiveness of ads, brand messages
ROI, actual conversion figures
Online product research, social proof
Thanks for your interest in our webinar on Social and Search Marketing in 2015.
To see a video of the full webinar, as well as other webinars from Pi Social Media, head on to:
www.pisocialmedia.com/webinars/videos