social and video tools for information dissemination and ... institute 2015/social...
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SOCIAL AND VIDEO TOOLS FOR INFORMATION DISSEMINATION AND KNOWLEDGE TRANSLATION
Dan HabibFilmmaker and Project DirectorUniversity of New Hampshire,Institute on Disability(603) 228-2085 x [email protected]://www.iod.unh.edu/
Jerry SmithMedia DirectorUniversity of Minnesota,Institute on Community Integration(612) [email protected]
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Questions are welcome throughout the session
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DID YOU KNOW?
Video is becoming the content of choice for social media.
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DID YOU KNOW?
Nearly 2/3 of people are visual learners, and visual data is processed much faster by the brain than is text. (SocialTimes)
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DID YOU KNOW?
80% on online visitors will watch a video, while only 20% will actually read content in its entirety. (digital sherpa)
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DID YOU KNOW?
YouTube is the number two search engine in the world.
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DID YOU KNOW?
Your website is 50x more likely to appear on the first page of a search engine results page if it includes video. (Forrester)
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DID YOU KNOW?
Every day 100 million Internet users watch an online video.
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DID YOU KNOW?
Facebook has over 3 billion video views per day.
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DID YOU KNOW?
74% of all Internet traffic in 2017 will be video (Brainshark)
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Do you have a plan for using video and social media?
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documentaries
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education & training
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What is Autism?(http://rtc.umn.edu/autism/)
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Documentary in post-production:
play trailer
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• Post between 1-3 times per weekday
• Schedule in advance via HootSuite (8-9am, 12-1p,m 4-5pm, and 8-9pm are ideal time blocks)
• Include content that is both national and “local”
• Upload photos/video whenever possible
• Share/repost to other Facebook pages from within your Center whenever possible
• Learn more here: http://www.nptechforgood.com/2014/10/19/10-facebook-page-best-practices-for-nonprofits/
TIPS
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• Post between 1-3 times per weekday
• Schedule in advance via HootSuite
• Use Ow.ly or Bitly link shorteners
• Use #hashtags (2 max) whenever posting about common and/or trending keywords or themes
• @Tag posts to other Twitter users whenever they are mentioned in or affiliated with posts
• Keep posts brief (140 characters or less) and avoid Learn more here: http://www.nptechforgood.com/2015/02/08/10-twitter-best-practices-for-nonprofits/
TIPS
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SOCIAL MEDIA TIPS
• Have a plan (what channels and tactics will achieve your goals?)
• Know your audience
• Be responsive to direct messages
• Incorporate media whenever possible
• Switch up content formats (e.g., convert written content to a YouTube video)
• 20% Center promotion, 80% resources and other content
• Curate content (review feeds daily, particularly other accounts in your organization)
• Whenever possible, link to a page on the your website
• When posting to the same account multiple times a day, post at least 2 hours apart
• Gathering individual email addresses at events and online
• Create interactivity with the public (I Care By)
• Evaluating the impact (Google analytics, measuring engagement, distributing surveys on site and as a follow up to measure attitude and policy changes)
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GENERAL VIDEO TIPS
• Know your audience
• Make it interesting
• Make it short as possible to deliver intended message
• Capture clean audio
• Integrate statistics that create a research base for the film’s topic
• Match production levels to your objective
• Caption your videos, add audio description if feasible
• With interviews, do your research
• Technical considerations when posting (codecs, browsers, mobile devices, etc.)
• When to hire a professional
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Jerry [email protected]
(612)624-4336
rtcmedia.umn.eduLinks to RTC documentaries, profiles, and training films
http://www.selfadvocacyonline.orgSelf-Advocacy Online website
http://www.accesspress.org/the-real-story/Documentary exploring biases in media coverage of disability issues
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www.iamnorm.org
www.includingsamuel.com
www.whocaresaboutkelsey.com
www.icareby.org
www.stophurtingkids.org
www.swiftschools.org
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What are you doing?
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Be like this guy
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