social applications to watch
DESCRIPTION
Staying on top of emerging technology trends, new apps, and other social media outlets can be overwhelming. This presentation highlights the latest and greatest of these tools and discusses possible marketing opportunities for libraries. More importantly, this presentation will rely on a theme stating that many services and tools will die, but people will always remain the catalytic agent for social activities online and offline! In other words, people are still the “killer app!”TRANSCRIPT
Social Applications to Watch
http://www.slideshare.net/chadmairn
@cmairn
R.I.P.
R.I.P.?
Others?
Many services and tools will die, but people will always remain the catalytic agent for
social activities online and offline!
People are still the “killer
app!”
http://www.nmc.org/pdf/2012-horizon-report-K12.pdf
Megatrends
Megatrends continued …
More info: http://retreat.wiki.nmc.org/
Traditional Applications?
Offer practical workshops/conferences
Reloop
Mocha VNC
SpeedX 3D
Offer classes on “fun”
technologies!
Be available to help your
users when they need it.
Online or offline!
R.I.P.
Skype Screen sharing
Join.me
Chat, screen share, collaborate on documents, watch and comment on YouTube videos, and even add a mustache!
Collaboration
Be an integral part of the transaction
Online or offline!
Help enhance online content with
authoritative resources.
This will bring more visibility to your
business and people will trust the information
presented.
Participate in community Q & A Forums
Edit Wikipedia articles and include library resources.
Find out what is trending on Twitter and support/enhance it with authoritative resources.
The U.S. Congressional Twitter Directory, http://goo.gl/s1sVZ
New Congressional Committee Must Put National Interest First. http://bit.ly/qUrYJr)
St. Pete Times article: http://goo.gl/bMi1D
Tweeted Jedi Path video: http://goo.gl/bwSTu
Allen County Public Library Creates High-Tech 'Hackerspaces'
Source: http://goo.gl/wHZyR
Emerging Trends
Book Discovery/Recommendations/Social Reading
Source: Horizon Report
http://librarygame.co.uk/
http://www.urgentevoke.com/
Location-aware Apps
What will be next?Source: http://goo.gl/2Lz8w
Education For AllWhat is the library’s
role?
Harvesting open education?
Is there a library role in any of this?
Siri
“Siri does what you say, finds the information you need, then answers you. It’s like you’re having a conversation with your iPhone.”
“And Siri is proactive, so it will question you until it finds what you’re looking for.”
Android’s voice controls and dictation
Form partnerships
It can’t hurt to ask, right?
Promote your music collection!
Note: the border was created by Photoshop Express
Music discovery! Important: provide a way for people to
request music!
Create an innovative collection (e.g., acoustic guitars)
Help local authors get published
Visual Marketing
Watch for new services/apps that can help make your library more visible/valuable …
… but don’t feel obligated to put your library in that space!
Sponsor drawing contests using Draw Something
By the end of 2011, 5 billion mobile phones were in service in a
world with 7 billion people!
Source: http://goo.gl/kxEAJ
You can auto-populate your ShareSquare space
with Tweets!
Source: http://http://goo.gl/y8CFb
Rapid Prototyping for jQuery Mobile
Try it at http://codiqa.com/
Google Drive
Take advantage of the “cloud.”
How do you reach those people who are not using Social Media?
ReceiptsBusiness Cards
Links on Website
Networking /word of mouth
Flyers
QR codes
Stay informed!
http://www.psfk.com/
http://techcrunch.com/
http://mashable.com/
Stand out! Keep your library’s social media stream flowing. Be conversational, personable, and participate in transactions. Keep it fun and you will be successful!
EVERYTHING will be a social experience!
http://chadmairn.tumblr.com/ask
Let’s Hangout
!
gplus.to/chadmairn