social apps
DESCRIPTION
How brands can leverage social apps to create engagementTRANSCRIPT
Za Social: How brands can leverage social apps27th January 2011
What are Social Apps?
Social Apps
• Social apps are social software used to trigger engagement from users
• Unlike online communities, social apps do not have profile or relationships but use existing profiles, relationships and activities from networks like Facebook for generating user data
Movies app on FacebookMovies app by flixter for user reviews on movies | link
Super pokeFacebook app that allowed users to ‘poke’ each other by sending gifts / messages | link
FarmvilleSocial Game in form of Social app. Game dynamics built around farming with friends | link
How are brands using Social Apps?
Business Objectives of Brand Social Apps
Run Marketing Campaigns Generate revenue through FB
based commerce Enable loyalty programs to
leverage social connections of customers
Community driven customer support
Service personalization
Objective # 1: Run Marketing Campaigns
User Generated Contest App
Sony Ericsson | handsets
About: User generated picture contest, voted by users
Impact: More than 1250 entries in one month
Tool: Contest engine application
Community Driven Ideation App
Pepsi | beverages
About: Pepsi ideation campaign to crowd source best ideas to refresh the world
Impact: More than 78000 monthly active users
Tool: Ideation engine integrated with Pepsi refresh community
Referral Marketing App
Starbucks | coffee retail
About: Starbuck’s referral campaign on Facebook for community volunteering
Impact: More than 1.3 million user hours pledged
Tool: Referral engine to drive and measure WOM referrals
Objective # 2: Increase Sales & Revenue
FB Commerce App
1-800 flowers
About: E-commerce store built in Facebook
Tool: FB commerce store for search, selection and transaction w/o leaving Facebook
Community Based Review App
Dell | IT Hardware
About: Tag directory for users to explore, learn and share product experiences
Tool: User reviews integrated with dell.com website
Objective # 3: Making Loyalty Program Viral
Customer Reward Program App
Starbucks | Coffee retail
About: App for supporting the Starbucks loyalty card program
Impact: more than 250,000 monthly active users
Tool: Reward engine to transfer points
Objective # 4: Community Run User Support
Support & Ideation Community App
Pampers | diapers
About: App for support and ideas on parenting and Pampers products
Tool: Support forum for questions, ideas and kudos
Support & Ideation Community App
HP | IT hardware
About: Forum for users to provide support to each other
Tool: Support forum for discussions
Objective # 5: Service Personalization
Recommendation Program App
Target | retail
About: App recommends you customized deals depending upon your interest in other deals
Tool: Recommendation engine that tracks your e-store preferences
Mapping: Business Objective = Social Tools
Business Objective = Social Tools
Business objective of the social app Social tools
Run marketing campaigns User generated contest engineIdeation moduleReferral engine
Generate revenues through F-commerce Facebook storesReviews
Making customer loyalty programs social Reward engine
Generate customer support Support forums
Personalize services Recommendation engine
About Kuliza
About Kuliza
Kuliza is a social technology firm focused in helping companies leverage social software, community platforms, mobile and cloud computing for improving business performance, communication and customer engagement.
Kuliza Offerings
ServiceDeliverables
Social Technology Advisory
Social Technology Implementation
Social Technology Support
Design and build Social platforms, tools and software. ZaSocial Services can be broadly categorized as:
Online communities Design and build online communities to connect customers, partners and employees; trigger engagement and build relationships
Social Commerce Design and build / revamp social commerce platforms and tools for making purchase experience more engaging and satisfying for your customers
Social Apps Design and build social apps on Social Platforms like Facebook
Social CRM Build Social CRM tools to extend CRM solutions to Social Web
Mobile app design and development services for iOS and Android
Ensure a hassle free infrastructure that can sustain your changing infrastructure needs
Ask us how to build Social apps for your brand ! Kuliza.com | [email protected] | @kuliza
[email protected]@ksarda