social bots - general presentation
TRANSCRIPT
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CONVERSATIONAL BOT FOR SOCIAL MEDIA
06.08.2015 !
CONVERSATIONAL BOTS FOR SOCIAL MEDIA
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WHAT IF ARTIFICIAL INTELLIGENCE COULD GAMIFY YOUR BRAND’S TWITTER ACCOUNT ?
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They obey to a customisable conversation tree, built according to your needs. From one shot Games & Contests campaigns, to ongoing services on Twitter, our bots support and extend your community managers jobs.
OUR BOTS UNDERSTAND AND ANSWER AUTOMATICALLY
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THANK’S TO OUR CONVERSATIONAL PLATFORM
CONVERSATIONAL PLATFORM
ANSWER ENGINE
«@CustomerService : I didn’t received my order yet »!
«@Client : We are looking for it, can you give us your order number?»!
SEMANTIC ANALYSIS
CONTEXT ANALYSIS
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type: @username!value:
CustmerService!
Type: noun!Value : order!
Category : Object!
!Negation!
Object : receive!!
type: verbe!value: To receive!
Subject : I!
@CustomerService : I didn’t receive my order yet
THAT COMBINES, SEMANTIC ANALYSIS
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AND TAKE INTO ACCOUNT THE CONTEXT OF YOUR TWEETS
When did he post this tweet ? What was the content of the previous ones ? Where this user is tweeting ?!
On which device ? Etc. !
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Personalized and rich answers to generate the maximum of conversa7ons
TO SEND SMARTS AND TAILORED MADE ANSWERS
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Une plateforme pour créer vos applications intelligentes en quelques clics!WITH NATIVE MEDIA ON TWITTER
.MP4! .GIF!
.PNG! .JPG!
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LET’S SEE WHAT WE CAN DO WITH IT NOW ! : )
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ORGANIZE CONTEST AND GAMES
GIVE ACCESS TO EXCLUSIVE CONTENTS
ANSWER REQUEST AUTOMATICALLY 24/7
ACCESS REAL TIME INFOS
BOOST SOCIAL TV STRATEGY
By taking advantage of Twitter immediacy to :
WE CONCEIVE UNIQUE DIGITAL EXPERIENCES
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OUR GAMES & CONTESTS THAT PROVED SUCCESSFUL
#Nissan24LM 7800 Tweets
#BacRoulette 9750 Tweets
Trending Topic
#CatchSanta 5200 Tweets
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#NISSAN24LM
FOCUS ON
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#NISSAN24LM ACTIVATION
For the 83th edition of « les 24 heures du Mans » race, Nissan imagined an interactive quiz on Twitter to reward their fans.
Each question had interactive clues in case of wrong answer.
FOCUS
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#NISSAN24LM ACTIVATION
Question examples
FOCUS
With conditional clues, personalized to the user’s answer.
and a native spelling tolerance on our platform.
“What is the length of the circuit ?
“In which city will the final take place ?”
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#NISSAN24LM ACTIVATION
FOCUS
Des indices conditionnelles, en fonction de la réponse du participant
Gestion des fautes d’orthographes sur notre plateforme
7 718 tweets sent by the bot (7 days campaign)
13 703 mentions of the hashtag #Nissan24LM
2 425 861 media impressions KPI
Congrats ! You are qualified for the final Draw
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OUR AMBITION
Become a reference in account gamification and automatic services on Twitter.
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Peter @PeterL • 2 min @BNPParibas_SAV : HELP please ! I can’t find my bank details on your new website ! It’s urgent !
BNP Paribas SAV @BNPParibas_SAV • 1 min Hello @PeterL, when you are on your customer Area, click on “Fast Actions”, then “Print my bank Details”, 2nd tab on the left.
ON AUTOMATIC MODERATION 24/7
Ex : Provide automatic answers to simple requests at night
Fictive example
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ON BRAND ACCOUNT GAMIFICATION
Real activation by Social Bots
Pierre @ThumbsUpPete • 2 min @KarimLourci Take a look at this activation #LesBouchéesDoubles for @bouyguestelecom
Bouygues Telecom @bouyguestelecom • 1 min @KarimLourci and @ThumbsUpete , only one contract for two SIM cards, conveinient to share connexion :)
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ON SOCIAL TV : GIVE ACCESS TO EXCLUSIVE CONTENTS
Max 21 @MaxCook21 • 2 min David’s recipe looks very good, I want to do the same !! #TopChefLive
TopChef @TopChefRecipe • 1 min @MaxCuisine21 There you go ! It’s your challenge too now ;) #TopChefLive
Create a new form of interaction with TV programs.
Fictional example
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AND MONETIZABLE RELATED INFORMATIONS
Jul075 @Julies75 • 2 min I want Sheldon’s T-shirt so bad !! Where can I can find it ? #OCSséries
OCS @OCSTV • 1 min @Julien75 A Flash Gordon T-shirt, $22 right here : http://bit.ly/1UAu8gD ;)!
Fictive example
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THEY BOOST THEIR ACCOUNTS WITH OUR BOTS