social brand forum: spin sucks
DESCRIPTION
Spin Sucks talks about the blurry lines of public relations, how to conduct our jobs ethically, and how to stay honest and transparent through disclosure.TRANSCRIPT
A Presentation By Gini Dietrich
SPINSucks
@ginidietrich
SPINSUCKS
Bones Gini
A3
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A7
I’m not gonna do Hannah Montana - but I can give you an update on what she’s been
doing - she’s been murdered.”
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“ ”
SPINSUCKSA9
PUBLIC RELATIONS CASE STUDY
SPINSUCKS
Sex sells, but only if you’re selling sex
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”- Jef I. Richards
University of Texas
WHISPER CAMPAIGNS
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ASTROTURFING
SPINSUCKS
SPINSUCKS
Contact your Congressman about Medicare Advantage. There may be some interest in doing away
with the program.
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MEDIA MANIPULATION
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“Getting it right is expensive, getting it first is cheap”
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UNETHICAL BUSINESS
PRACTICES
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SPINSUCKSA30
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PAIDMEDIA
MEDIAEARNED
MEDIASHARED
MEDIAOWNED
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SPINSUCKSA36
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SPINSUCKSA40
NO SPIN
MARKETING
(be real)
SPINSUCKS
About Gini
SPINSUCKS
About Gini
SPINSUCKS
About Gini
Thank You!@ginidietrich