social business ce slideshare
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TRANSCRIPT
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SOCIAL BUSINESSConnecting culture with strategy.
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Why Social Business?
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Why Social Business?What are some of the issues faced by organisations which are most relevant
to Social Business?
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Are any of these familiar?
RecognitionSense of purposeFeeling ConnectedAn Opportunity to contribute
Attract & keep great peopleInnovation & CollaborationRetain & share knowledgeBuilding a Great Culture
Employee Needs Business Challenges
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We believe these problems can be addressed through the creation of
a‘Connected Community Culture’
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‘Connected Community Culture’….and that a
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“Occurs when High Performance Organisations intentionally harness mass collaboration through the use of social
capabilities & technologies to support the achievement of strategy ownership (alignment of culture with strategy) and
unleash collective potential".
‘Connected Community Culture’….and that a
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will be the next evolution for Organisational Leadership.
‘Connected Community Culture’….and we predict that
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Command & ControlCulture
High PerformanceCulture
Connected Community Culture
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Purpose Community
Social Technolog
y
Mass Collaboration
Fundamentally its about bringing these three things together to hit a sweet spot.
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‘What will change in the way we think?’
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Intangibles
Tangibles
OutcomesIncomes
PeopleProducts
CreativityProductivity
ConnectionsTransactions
Business Focused on…
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Flexible, loose & large Networks Integrated TeamsHierarchical
Organisational Structure…
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Inspirational Leadership
by
Social & Massive Trust
= unleashed potential
& contribution
Leadership by Engagementthrough
Care & Trust
= ownership & performance
Management by Control through
Fear & Risk Protection
= transactional compliance
Leadership Styles…
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Upwards & AcrossIntangibles
Downwards & UpwardsTangibles/Intangibles
Top DownTangibles
Communication Flow…
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communities as
contributions
proactive
leaders & teams around outcomes & benefits,
reactive & proactive
managers around tasks and activities,
reactive
Job Roles defined by…
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Social PlatformsSynced DevicesIntegrated Apps
Device Consolidation
EmailMobileVideo ConferencingText
Face to FaceTelegraphPhoneFax
Communication Tools…
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The ChangeLeadership & organisations have to design for loss of
control.
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The Challenge
TRUST will need to become the organisations’ dominant
BELIEF.
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Connecting culture with strategy
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We call this, Strategy Ownership
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In a similar way to the iceberg theory of human behaviour,what happens on the surface of an organisation
is driven by what lies beneath.
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Beliefs & Values
Behaviour
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Strategy Ownership The
modelSTRATEGY
Current FOCUS of most Leaders Great
Outcomes
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Accountability
Ability
Ownership
Strategy Ownership The
modelSTRATEGY
Current FOCUS of most Leaders Great
Outcomes
What
Rea
lly M
atte
rs
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Ownership
Strategy Ownership The
model
Accountability
Ability
AccountabilityW
hat
Rea
lly M
atte
rs
Great Outcomes
OwnershipPurpose & Vision
Principles & ValuesStrategy
Aligned Objectives
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Ownership
Strategy Ownership The
model
Accountability
Ability
AccountabilityW
hat
Rea
lly M
atte
rs
Great Outcomes
Ownership
We know we have it when we see PASSION & FOCUS
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Strategy Ownership The
model
Ability
Ownership
AccountabilityW
hat
Rea
lly M
atte
rs
Great Outcomes
AbilityKnowledge & Skills
Tools & infrastructureStructure & resourcesSystems & processes
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Strategy Ownership The
model
Ability
Ownership
AccountabilityW
hat
Rea
lly M
atte
rs
Great Outcomes
Ability
We know we have it when we see EFFECTIVENESS
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Strategy Ownership The
model
Accountability
Ownership
Ability
What
Rea
lly M
atte
rs
Great Outcomes
AccountabilityFollow through
ReviewRecognition
Celebrating successReflecting on setbacks
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Strategy Ownership The
model
Accountability
Ownership
Ability
What
Rea
lly M
atte
rs
Great Outcomes
Accountability
We know we have it when we see PROGRESS
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Aligned
Beh
avio
ur A
ligned B
ehavio
urAccountability
Ability
Ownership
Strategy Ownership The
modelGreat Strategy + Right Culture =Great Outcomes
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So how doesConnected Community Culture
Strategy Ownership?help us achieve
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Creates a link to the bigger picture.
Brings people together.
More people contribute. Speed to communicate the
cause.
Purpose Community
Social Technology
Getting everyone aligned to the cause.Ownership
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Focus & reason forCollaboration.
Access knowledge & skills from everywhere
Prevent DuplicationCapture best practice
Solve problems & innovateBuild relationships
Purpose Community
Social Technology
Ensuring we can make it happen.Ability
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Shows how we are making a difference
Celebrates SuccessAwareness of Progress
Real-time Transparency of Results
Purpose Community
Social Technology
Keeping people on track.Accountability
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‘So what is required to take the step?’
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The Four Pillars ofConnected Community Culture
Inspiring Cause TRUST at the core
Collaboration Thinking
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Leader Led Core way to Communicate
Embedded with Key WorkflowsAligned to Business Goals
Primary Source of Innovation and Growth
The Critical success factors ofConnected Community Culture
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Lead Communities as well as Teams
The Role of Leaders
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Start the right conversations
The Role of Leaders
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The Role of Leaders
Link to Vision and Purpose
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The Role of Leaders
Challenge old beliefs and processes
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The Role of Leaders
Ask great questions
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The Role of Leaders
Provide Context and Focus
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The Role of Leaders
Be active participants
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Connected Community Culturewill be the fastest way to achieve
Strategy Ownership.
Purpose
Community
Social Technolog
y
Mass Collaboration
Ownership
Ability
Accountability
What
Rea
lly
Mat
ters
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Strategy Ownership is the fastest way to achieve
Great Outcomes.
Ownership
Ability
Accountability Great Outcomes
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Are you ready to be ready?
The process from today.
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Create one focused community…let it grow from there.
Give it a go, start small.
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Thank you.