LEAD YOUR ENTERPRISE TO BECOME A SOCIAL BUSINESS

Sudha Jamthe, eBay Inc.June 19 2012

San Francisco

1

TOP 10

SOCIAL

BUSINESS SUCCESS COUNTDOWN

Aiming, planning & acting to make good things happen for others & myself. @LookUpHigher

10. Social permeates business by people like YOU!

There is power in passionate purpose. We invest psychically in people we feel have the wherewithal to make change happen. @kristihedges

9. Manage Change. Passion Wins.

Engage Employees as your internal customers.

8. Build your foundation from inside your enterprise

7. If you can’t measure it, you cannot manage it

The Ability to capture, interpret and act in real time based on signals from social in the context of enterprise data will become a tremendous competitive advantage over time.@setlinger

Grow your revenues. Tie Social to Real Business Success.

6. Change is good, that’s what makes money flow

Compare with Competition but stay ahead.

5. Competition validates the need is real

Be ready to adapt.

4. Change changes itself

Scale strategically.

3. Social is viral. Remember to use it

Build alliances. With different people, groups, thinking.

2. You are you. I am me.

Social gives you the power to know your customer. For Real.

1. Engage your customers. Listen.

Questions?

@sujamthe